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NewMediaRockStars company logo.jpg
Editor Jeff Klima
Staff writers Evan DeSimone
Format Online magazine
Founder Benny Luo
First issue December 6, 2011; 6 years ago (2011-12-06)
Country United States
Based in Downtown Los Angeles, California
Language English

NewMediaRockstars (NMR) is an online magazine which was launched in December 2011 and primarily covers YouTube performers, entrepreneurs, and artists with videos and interviews.[1] In 2013, NewMediaRockstars closed because of lack of funding,[2] but was subsequently acquired by Danny Zappin (former CEO of Maker Studios) with the aim of building an online entertainment weekly.[3][4][5]


The online magazine was started by Benny Luo towards the end of 2011. At that time, the stated aim was to cover new media primarily on YouTube.[2][3][5] In August, 2013, NewMediaRockstars' investor pulled funding and it had to shut down.[2][5] Two months later, in October 2013, the online magazine was acquired by Danny Zappin. His goal in acquiring it was to broaden its coverage of new media.[3]


When Danny Zappin acquired NewMediaRockstars in 2013, his stated aim was to make the magazine the leader in covering new media: "The plan is to broaden NMR's business model so that it can be to new media and online video what Entertainment Weekly was to the film, TV, and book business when EW launched in the early 1990s."[3] In 2014, screenwriter and producer, Rory Haines was appointed CEO with the aim of expanding NMR into producing more video content.[6]


  1. ^ O'Leary, Amy (12 April 2013). "The Woman With 1 Billion Clicks, Jenna Marbles". The New York Times. Retrieved 8 September 2014. 
  2. ^ a b c "Best Blog That Shuttered in 2013 Orange County 2013 - New Media Rockstars". OC Weekly. 2013. Archived from the original on 30 September 2014. Retrieved 30 September 2014. 
  3. ^ a b c d Spangler, Todd (17 October 2013). "Maker Studios Founder Danny Zappin Buys Website NewMediaRockstars". Variety. Archived from the original on 3 June 2014. Retrieved 3 June 2014. 
  4. ^ Shaw, Lucas (17 October 2013). "Ousted Maker Studios CEO Buys News Site – That Covers Maker". TheWrap. Archived from the original on 3 June 2014. Retrieved 3 June 2014. 
  5. ^ a b c Kafka, Peter (2013-10-17). "Former Maker Studios CEO Danny Zappin Buys NewMediaRockstars". AllThingsD. Retrieved 2014-08-18. 
  6. ^ "Who We Are". NewMediaRockstars. Retrieved 4 June 2015. 

External links[edit]