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IndustryHealth & wellness consumer branded products
FounderZ Capital Group
HeadquartersNewport Beach, CA,
Key people
Asma Ishaq, CEO
Shane Ware, CFO
BrandsLiquid BioCell®, Modere CellProof, Lean Body System, Modere Logiq™, Modere Axis™

Modere is a global lifestyle brand of health and wellness products established in 2012. Headquartered in Newport Beach, California, the company operates an ecommerce-driven business model and maintains a presence in the U.S., Canada, Australia, New Zealand, Europe, Japan and India.

About the company[edit]

Modere is known for its award-winning portfolio of consumer branded lifestyle products including beauty and personal care, health and wellness, and household products. The company claims to develop science-based formulas that perform as well as, or better than, popular consumer brands. Touting a clean label product philosophy, Modere cites third-party approvals such as EPA Safer Choice-approved, EWG Verified™, NSF Certified and Rainforest Alliance Certified™ to validate some of its formulations.

In January 2017, the strategic acquisition of Jusuru International added the patented and award-winning Liquid BioCell® collagen brand to the Modere portfolio, where it quickly rose to become a leading product line. This transition also brought the leadership of collagen industry veteran Asma Ishaq, who in January 2018 was appointed the chief executive of Modere. Under Ishaq’s direction, the company has seen rapid growth, expanded into India, and continues to perform competitively in its categories.

The brand has been featured in major media outlets including Forbes, Good Morning America, Fox News, NBC, NPR, Prevention Magazine, New Beauty Magazine and Ms. Fitness Magazine.

Modere is a longtime supporter of the nonprofit organization Vitamin Angels®.