NewsGuard is a browser extension made by NewsGuard Technologies. It labels news sources with either a green or red icon, indicating its general trustworthiness and whether it has a history of running stories labeled as fake news. Supported browsers include Google Chrome, Microsoft Edge, Firefox, and Safari. It is included by default in the mobile version of Edge, though users must enable it.
NewsGuard Technologies was founded in 2018 by Steven Brill and L. Gordon Crovitz, who serve as co-CEOs. Investors include the Knight Foundation and Publicis. The NewsGuard extension is installed in browsers and warns users when they view content from fake news websites. Professional journalists employed by NewsGuard Technologies score news sites on their reliability and general trustworthiness. The analysis is designed to be transparent and includes the name of the staffer who analyzed the site. Sites that score at least 60 out of 100 points based on nine criteria display a green icon next to their name, and ones that score lower get a red icon. Users can optionally read more information, including how the sites fared in each criterion. This can also highlight potential conflicts of interest, such as websites that do not disclose that they are financed by lobbying groups.
Brill positions the extension as an alternative to government regulation and automated algorithms, such as those used by Facebook. The extension is free. For revenue, NewsGuard Technologies licenses their ratings. Clients include technology companies and the advertising industry, who view the ratings as a way to protect clients against advertising on sites that could harm their brand. In January 2019, the extension was integrated into the mobile version of Microsoft Edge, though users must enable it. Sites that had previously ignored the extension, such as MailOnline, objected to being listed as unreliable. Other sites labeled as unreliable include InfoWars, Daily Kos, Sputnik, and Breitbart News. NewsGuard attempts to work with sites they label as unreliable to advise them on how to come into compliance with their criteria. As of January 2019, Brill says the extension includes ratings for the 2000 most popular American news sites. Ratings for more British sites are expected in April 2019.
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