# Newsvendor model

(Redirected from Newsboy model)

The newsvendor (or newsboy or single-period[1] or perishable) model is a mathematical model in operations management and applied economics used to determine optimal inventory levels. It is (typically) characterized by fixed prices and uncertain demand for a perishable product. If the inventory level is ${\displaystyle q}$, each unit of demand above ${\displaystyle q}$ is lost in potential sales. This model is also known as the Newsvendor Problem or Newsboy Problem by analogy with the situation faced by a newspaper vendor who must decide how many copies of the day's paper to stock in the face of uncertain demand and knowing that unsold copies will be worthless at the end of the day.

## History

The mathematical problem appears to date from 1888[2] where Edgeworth used the central limit theorem to determine the optimal cash reserves to satisfy random withdrawals from depositors.[3] According to Chen, Cheng, Choi and Wang (2016), the term "newsboy" was first mentioned in an example of the Morse and Kimball (1951)'s book/[4] The modern formulation relates to a paper in Econometrica by Kenneth Arrow, T. Harris, and Jacob Marshak.[5]

## Profit function and the critical fractile formula

The standard newsvendor profit function is

${\displaystyle \operatorname {E} [{\text{Profit}}]=\operatorname {E} \left[p\min(q,D)\right]-cq}$

where ${\displaystyle D}$ is a random variable with probability distribution ${\displaystyle F}$ representing demand, each unit is sold for price ${\displaystyle p}$ and purchased for price ${\displaystyle c}$, ${\displaystyle q}$ is the number of units stocked, and ${\displaystyle E}$ is the expectation operator. The solution to the optimal stocking quantity of the newsvendor which maximizes expected profit is:

 Critical fractile formula ${\displaystyle q=F^{-1}\left({\frac {p-c}{p}}\right)}$

where ${\displaystyle F^{-1}}$ denotes the inverse cumulative distribution function of ${\displaystyle D}$.

Intuitively, this ratio, referred to as the critical fractile, balances the cost of being understocked (a lost sale worth ${\displaystyle (p-c)}$) and the total costs of being either overstocked or understocked (where the cost of being overstocked is the inventory cost, or ${\displaystyle c}$ so total cost is simply ${\displaystyle p}$).

The critical fractile formula is known as Littlewood's rule in the yield management literature.

## Numerical examples

In the following cases, assume that the retail price, ${\displaystyle p}$, is $7 per unit and the purchase price is ${\displaystyle c}$, is$5 per unit. This gives a critical fractile of ${\displaystyle {\frac {p-c}{p}}={\frac {7-5}{7}}={\frac {2}{7}}}$

### Uniform distribution

Let demand, ${\displaystyle D}$, follow a uniform distribution (continuous) between ${\displaystyle D_{\min }=50}$ and ${\displaystyle D_{\max }=80}$.

${\displaystyle q_{\text{opt}}=F^{-1}\left({\frac {7-5}{7}}\right)=F^{-1}\left(0.285\right)=D_{\min }+(D_{\max }-D_{\min })\cdot 0.285=58.55\approx 59.}$

Therefore, optimal inventory level is approximately 59 units.

### Normal distribution

Let demand, ${\displaystyle D}$, follow a normal distribution with a mean, ${\displaystyle \mu }$, demand of 50 and a standard deviation, ${\displaystyle \sigma }$, of 20.

${\displaystyle q_{\text{opt}}=F^{-1}\left({\frac {7-5}{7}}\right)=\mu +\sigma Z^{-1}\left(0.285\right)=50+20(-0.56595)=38.68\approx 39.}$

Therefore, optimal inventory level is approximately 39 units.

### Lognormal distribution

Let demand, ${\displaystyle D}$, follow a lognormal distribution with a mean demand of 50, ${\displaystyle \mu }$, and a standard deviation, ${\displaystyle \sigma }$, of 0.2.

${\displaystyle q_{\text{opt}}=F^{-1}\left({\frac {7-5}{7}}\right)=\mu e^{Z^{-1}\left(0.285\right)\sigma }=50e^{\left(0.2\cdot -0.56595\right)}=44.64\approx 45.}$

Therefore, optimal inventory level is approximately 45 units.

### Extreme situation

If ${\displaystyle p (i.e. the retail price is less than the purchase price), the numerator becomes negative. In this situation, it isn't worth keeping any item in the inventory.

## Cost based optimization of inventory level

Assuming that the 'newsvendor' is in fact a small company who wants to produce goods to an uncertain market. In this more general situation the cost function of the newsvendor (company) can be formulated in the following manner:

${\displaystyle K(q)=c_{f}+c_{v}(q-x)+pE\left[\max(D-q,0)\right]+hE\left[\max(q-D,0)\right]}$

where the individual parameters are the following:

• ${\displaystyle c_{f}}$ – fixed cost. This cost always exists when the production of a series is started. [$/production] • ${\displaystyle c_{v}}$ – variable cost. This cost type expresses the production cost of one product. [$/product]
• ${\displaystyle q}$ – The product quantity in the inventory. The decision of the inventory control policy concerns the product quantity in the inventory after the product decision. This parameter includes the initial inventory as well. If nothing is produced, then this quantity is equal to the initial quantity, i.e. concerning the existing inventory.
• ${\displaystyle x}$ – Initial inventory level. We assume that the supplier possesses ${\displaystyle x}$ products in the inventory at the beginning of the demand of the delivery period.
• ${\displaystyle p}$ – penalty cost (or back order cost). If there is less raw material in the inventory than needed to satisfy the demands, this is the penalty cost of the unsatisfied orders. [$/product] • ${\displaystyle D}$ – a random variable with cumulative distribution function ${\displaystyle F}$ representing uncertain customer demand. [unit] • ${\displaystyle E[D]}$ – Expected value of random variable ${\displaystyle D}$. • ${\displaystyle h}$ – inventory and stock holding cost. [$ / product]

In ${\displaystyle K(q)}$, the first order loss function ${\displaystyle E\left[\max(D-q,0)\right]}$ captures the expected shortage quantity; its complement, ${\displaystyle E\left[\max(q-D,0)\right]}$, denotes the expected product quantity in stock at the end of the period. [6]

On the basis of this cost function the determination of the optimal inventory level is a minimization problem. So in the long run the amount of cost-optimal end-product can be calculated on the basis of the following relation:[1]

${\displaystyle q_{\text{opt}}=F^{-1}\left({\frac {p-c_{v}}{p+h}}\right)}$

## References

1. ^ a b William J. Stevenson, Operations Management. 10th edition, 2009; page 581
2. ^ F. Y. Edgeworth (1888). "The Mathematical Theory of Banking". Journal of the Royal Statistical Society. 51 (1): 113–127. JSTOR 2979084.
3. ^ Guillermo Gallego (18 Jan 2005). "IEOR 4000 Production Management Lecture 7" (PDF). Columbia University. Retrieved 30 May 2012.
4. ^ R. R. Chen; T.C.E. Cheng; T.M. Choi; Y. Wang (2016). "Novel Advances in Applications of the Newsvendor Model". Decision Sciences. 47: 8–10.
5. ^ K.J. Arrow, T. Harris, Jacob Marshak, Optimal Inventory Policy, Econometrica 1951
6. ^ Axsäter, Sven (2015). Inventory Control (3rd ed.). Springer International Publishing. ISBN 978-3-319-15729-0.