Next Plateau Entertainment

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Next Plateau Entertainment
Nextplateau logo.JPG
Parent companyUniversal Music Group
FounderEddie O'Loughlin
Distributor(s)London Records (1984-1996)
Roadrunner Records (1996-2000)
Universal Motown Republic (2000-2012)
Republic Records (2012-present)
Country of originUnited States
LocationNew York City, New York

Next Plateau Entertainment (formerly Next Plateau Records) is an American record label that currently operates in association with Republic Records.



New-York-based indie Next Plateau Records began in the early 1980s and ultimately became a successful independent label. Writers and producers signed to the label include John Robie, who produced C-bank’s “Planet Rock” record. The company also signed the female rap act Salt-N-Pepa, who went on to score several hits on the US Hot 100 including the song "Push It", and freestyle act Sweet Sensation, which had a hit with the song “I’m Hooked On You”. 1990s

During the 1990s Next Plateau had several hits on the American charts and some international charts with Paperboy’s “Ditty”; Sybil’s “Don’t Make Me Over” and “Walk On By”; Boy Krazy’s “That’s What Love Can Do”; KWS’s “Please Don’t Go”; and with their biggest act, the female trio Salt-N-Pepa, with their numerous hits which included "Expression", "Do You Want Me", and “Let’s Talk About Sex”.

In 1992, Next Plateau was distributed by PolyGram until 1996 when distribution was switched to Roadrunner Records, which was at the time was distributed by RED Distribution. The previous catalogs of Salt-N-Pepa and Paperboy remained with PolyGram. The company's assets (excluding the company's name) were later sold to PolyGram, Roadrunner, and Warner/Chappell Music in 1999.


Next Plateau was restarted in 2004, and company founder Eddie O’Loughlin signed Latino dance-music twins Nina Sky. Next Plateau focused on electro, dance, and trance recordings. Next Plateau’s Eddie O’Loughlin has an A&R consultancy role in selecting the artists, songs, and producers for NBC's "The Voice" television show.


Eddie O'Loughlin is the president and founder of Next Plateau Entertainment and previously co-founded the successful Midland International Records for RCA. O'Loughlin has a reputation for being a hands-on music executive.[citation needed] Celebrities that have worked with him, but not necessarily part of Next Plateau, include John Travolta, Carol Douglas, Silver Convention, Jenny Burton, Sharon Brown, Salt-N-Pepa, Paperboy, Sybil, Sweet Sensation, KWS, and Nina Sky.

Eddie O, as he is known in the business, is a member of ASCAP, a voting member of the Rock and Roll Hall of Fame, and the Grammy organization NARAS.




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