Nextdoor

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Nextdoor Inc.
Nexdoor logo.png
Type of business Private
Type of site
Social networking service
Founded 2008; 10 years ago (2008)
Headquarters San Francisco, California
Area served France, Germany, Netherlands, United Kingdom, United States
Website nextdoor.com
Native client(s) on iOS, Android, web

Nextdoor is a social networking service for neighborhoods and is based in San Francisco, California, US. It was founded in 2008 and launched in the United States in October 2011.[1]

Nexdoor's distinguishing feature is that users are supposed to use their real names and physical addresses, and Nextdoor goes to greater lengths than typical social media sites to ensure user names and locations are true. The visibility of posts is not public, nor is their visibility defined by 'friends' or 'groups', as with other platforms, but instead by the geographical neighborhood users actually reside in, leading the hyperlocal trend.

Nextdoor has been trying new approaches to enforce the service's rules against racial profiling and discrimination, which have been the focus of complaints in communities around the US since 2015.

History[edit]

Nextdoor was co-founded by Sarah Leary, Nirav Tolia, Prakash Janakiraman and David Wiesen in 2011. Tolia had previously helped start Epinions. Early investors included Benchmark Capital, Shasta Ventures, and Rich Barton. As of February 2014 Nextdoor had 80 to 100 employees.[2] In July 2012, Nextdoor raised US$18.6 million in venture capital funding.[3] Dan Clancy (formerly of Google) joined Nextdoor in February 2014.[4]

The company, funded by venture capital, did not initially expect to make money, but planned eventually to run advertising and connect people to deals with local businesses, and be "a nice substitution [for] Craigslist".[5] Recommendations of area resources are also provided, thus making it a competitor with TaskRabbit, another local services provider. Chenda Ngak of CBS News has compared Nextdoor to a "College Bulletin Board".[6]

As of March 2015, Nextdoor had not earned a profit.[7][8]

Starting around 2015, complaints about Nextdoor being used for racial profiling within neighborhoods arose around the country.[9][10] In 2016 Nextdoor said it was a social problem found on any public platform, but could be particularly acute on Nextdoor.[10] Law enforcement officials, who had generally embraced the forum as a means to connect with local residents, were wary of being seen as endorsing or associating with a website that enables racial profiling.[10] Nextdoor changed its user interface in order to make it harder for users to create race-based posts.[11] The police department in Seattle had been engaging with people through the town hall meetings held on the platform but in 2016 concerns were raised about whether their engagement complied with open meeting laws.[12]

In February 2017, Nextdoor acquired the UK local social network service Streetlife, in a "multimillion pound deal".[13] However Nextdoor's different privacy policy has provoked fierce anger amongst former Streetlife users.[14][15]

The service became available in the Netherlands in February 2016 and in France in February 2018.[16][17]

Functions[edit]

Before registering an account, prospective users must provide their real name and verify their home address. Verification methods include providing a credit card or confirming a code mailed or phoned to the prospective user. Nextdoor provides registered users with a list of neighbors who have also registered.[6] Nextdoor allows users to see which nearby residents are registered on the site, and to send postcards advertising the site to non-registered neighbors.[18] Nextdoor displays members' names and information.

References[edit]

  1. ^ Lee, Ellen (March 2, 2012). "Nextdoor offers online forum for neighborhoods". San Francisco Chronicle. 
  2. ^ Isaac, Mike (February 4, 2014). "Nextdoor Taps Google Vet Dan Clancy for VP of Engineering Post". Re/code. Retrieved January 28, 2015. 
  3. ^ Bopper, Ben (July 24, 2012). "Nextdoor, the social network for neighbors, raises $18.6 million to help Americans stop bowling alone". The Verge. 
  4. ^ Website Dan Clancy, Feb. 2014
  5. ^ Scott, Martin (October 26, 2011). "Nextdoor comes knocking with neighborhood network". USA Today. Retrieved November 2, 2011. 
  6. ^ a b Ngak, Chenda (October 27, 2011). "Nextdoor is a social network for real neighbors". CBS News. Retrieved November 2, 2011. 
  7. ^ Help Center "About Nextdoor." Nextdoor.com. (Retrieved 3-31-2015).
  8. ^ Koh, Yoree (October 29, 2013). "Well-Heeled Neighbors: Nextdoor Raises $60 Million". The Wall Street Journal. Retrieved October 29, 2013. 
  9. ^ Levin, Sam (October 7, 2015). "Racial Profiling Via Nextdoor.com". East Bay Express. Retrieved August 16, 2017. 
  10. ^ a b c Medina, Jennifer (May 18, 2016). "Website Meant to Connect Neighbors Hears Complaints of Racial Profiling". The New York Times. Retrieved May 23, 2018. 
  11. ^ "How Nextdoor Addressed Racial Profiling on Its Platform". Harvard Business Review. 2018-05-11. Retrieved 2018-05-11. 
  12. ^ Waddell, Kaveh (4 May 2016). "The Police Officer 'Nextdoor'". The Atlantic. 
  13. ^ Cellan-Jones, Rory (6 February 2017). "US neighbours' network Nextdoor buys UK's Streetlife". BBC News. 
  14. ^ Cellan-Jones, Rory (9 February 2017). "Streetlife users in Nextdoor privacy row". BBC News. 
  15. ^ Streetlife users urged to consider privacy & safety Get Safe Online 17 Feb 2017
  16. ^ "facebook voor buren gelanceerd in nederland". Volkskrant. February 16, 2016. Retrieved February 20, 2016. 
  17. ^ "Nextdoor is expanding to France to connect neighbors – TechCrunch". techcrunch.com. Retrieved 2018-03-16. 
  18. ^ Chapman, Glenn (October 27, 2011). "Nextdoor launches neighborhood social networks". AFP. Retrieved November 2, 2011.