Nick Ayers

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Nick Ayers
Personal details
Born James Nicholas Ayers
(1982-08-16) August 16, 1982 (age 34)
Cobb County, Georgia, U.S.
Political party Republican
Spouse(s) Jamie Floyd
Children 3
Alma mater Kennesaw State University
(BA, Political Science)

James Nicholas "Nick" Ayers is an American political strategist, best known as National Chairman for Mike Pence's Vice-Presidential campaign in 2016, and as the former Executive Director of the Republican Governors Association from 2007 to 2010. He currently serves as principal of C5 Creative Consulting,[1] based in Atlanta, and is one of four leading figures in America First Policies, a pro-Trump nonprofit organization founded in January 2017.[2] From November 2016 to January 2017, Ayers was a Senior Adviser to President-elect Donald Trump's transition team.[3]

In 2010, Ayers was named as one of Time Magazine's 40 most influential people in politics under the age of 40, highlighting his growing influence in national politics.[4]

Early life and education[edit]

Ayers grew up in southern Cobb County, Georgia. In an interview with The New Republic in 2009, Ayers said his parents instilled in him a respect for public service from an early age; he recalled that in 1992, his parents voted for Bill Clinton and H. Ross Perot. Ayers described himself as being rather taken with President Clinton and then-Governor Zell Miller, a Democrat, in the 1990s.[5]

Ayers graduated from South Cobb High School in 2000.[6] He then went on to study at Kennesaw State University, where eventually earned his B.A. in Political Science in 2009.[7] Ayers also studied International and Government Affairs at the University of Surrey at Roehampton in London.[8]

Career in politics[edit]

College activism in Georgia and First Campaign, 2001-03[edit]

While studying for his undergraduate degree, Ayers joined the College Republicans, becoming president of the school's chapter. During this time, he met Sonny Perdue, who at the time was planning to run for Governor. Ayers joined Perdue's campaign, as a teenage “body man” for the Republican state senator, taking time off from Kennesaw State University. He initially went to school with dreams of being a banker, but that role with Perdue - part assistant, part adviser, part protege - convinced him to launch a career in politics. ”I had no interest in joining the campaign. I had my career planned out. I truly did not believe Governor Roy Barnes could be beat at the time, “ Ayers said at the time. “After 10 minutes of talking to Sonny, I was one hundred percent confident he was the right person to run this state.”[9]

Perdue was successful in unseating Democratic incumbent Roy Barnes, making him the first Republican Governor of Georgia since Reconstruction.[7][10][11][12]

”When we won, I had the option of basically being the senior adviser to a governor or a freshman in college,” Ayers said later. “I chose the gubernatorial post.” Studying nights and weekends, he worked on his college diploma over the next seven years, finally earning his Bachelor's in 2009.[13]

Perdue Re-election Campaign, 2004-06[edit]

In 2004, at age 22, he was named manager of Perdue's re-election committee. He was cited as one of the Republican Party's five "fastest rising stars in the nation" by the Atlanta Journal Constitution along with the likes of then-Louisiana Congressman Bobby Jindal.[8] Two years later, in November 2006, Perdue was re-elected by a 20-point margin (in an otherwise Democratic year), with Ayers having served as manager for the entire campaign.[14]

The year was not without its difficulties for Ayers. On October 25, 2006—days before the election—he was stopped by the Georgia State Patrol for failure to maintain his lane, driving 50 mph in a 35-mph zone, and suspicion of drunk driving. Ayers himself admitted to consuming "a strong Jack (Daniels) and Coke," subsequently failed the field-sobriety test, then repeatedly refused to take a breathalyzer. Ayers was cited for DUI; the charges were later reduced to reckless driving. (The incident was resurrected in 2011, during the presidential primaries, to little effect.)[15]

Republican Governors Association, 2007-10[edit]

Perdue was elected to a one-year stint as Chairman of the Republican Governors Association, and he named Ayers as Executive Director and his longtime associate, Paul Bennecke, as Political Director (later given the additional title of Deputy Executive Director).[16] The two young Georgians conceived an unprecedented four-year plan to professionalize the committee's operation and implement a long-range strategy, leading up to the 2010 midterm elections, when 37 Governors would be elected.[17]

Their plan was accepted by the Governors, and Ayers and Bennecke served through four gubernatorial cycles encompassing all 50 states.[5] At the beginning, Republicans were reeling from a terrible 2006 cycle, and held only 22 statehouses. When they left in early 2011, the GOP held 29 Governorships, a net gain of seven (including Ohio, Michigan, New Jersey, Wisconsin and Virginia).

When Ayers began his tenure, the RGA was a relatively spartan operation with a budget of $20 million, and a low national profile. By the time his tenure was over, the Governors had increased their operating budget to $135 million and the distinction of being the largest political action committee in 2010. This success led to Ayers quickly being labeled as a rising star and a political wunderkind.[18]

RNC & Priebus, 2010-11[edit]

In November 2010, in the flush of RGA's victories, Ayers was widely touted as a potential replacement for Michael Steele as Chairman of the Republican National Committee.[19] However, he declined to seek the position, and instead assisted Reince Priebus of Wisconsin, the RNC's Treasurer, in his campaign. Ayers's work was interpreted as a de facto endorsement of Priebus (and rejection of Steele) by the GOP Governors, several of whom reportedly instructed their RNC members to support the insurgent.[20]

Following Priebus's election, Ayers agreed to serve with Ed Gillespie as the two leaders of the transition team for the RNC.[21] The Washington Times reported in 2012 that the two "quickly made drastic cuts to the staff and overhead and undertook a thoughtful strategic analysis to forge a path forward. Together, they convinced top staffers to come to the RNC."[22]

State & National Consulting, 2011-16[edit]

After completing the transition, Ayers in March 2011 joined Target Enterprises, a Los Angeles-based media-buying and strategic communications firm that he and former George Pataki aide Adam Stoll helped break into national and state campaigns throughout the U.S. over the next four years.

In June 2011, Ayers took a five-month hiatus to serve as the campaign manager for the presidential bid of Minnesota Gov. Tim Pawlenty.[23] Ayers was reportedly courted by four other campaigns, and Pawlenty called him "without question one of the best political talents in America."[24] However, after a major effort, Pawlenty failed to show well in early debates, lost the Iowa Straw Poll in September 2011, and quickly withdrew from the race, with a half-million-dollar debt. Ayers shouldered the blame: “I believe a campaign manager before, during, and after a campaign should accept responsibility and keep their mouth closed. So while there are always two sides to a story, mine won’t be one of them.”[25]

After Pawlenty, Ayers resumed his duties as partner at Target.[18] He returned to gubernatorial politics in 2013, when he recruited, and served as general consultant for, Bruce Rauner and his campaign in Illinois. The millionaire businessman was eventually elected, winning a contested primary with 40.1% and defeating incumbent Pat Quinn with 50.3% in November 2014. Rauner was the first Republican to win the statehouse in 12 years, and the first political outsider in modern memory.[1] Ayers also led independent SuperPAC efforts to help elect Tom Cotton of Arkansas[26] and David Perdue of Georgia[27] to the U.S. Senate in November 2014.[28]

In late 2014, Ayers sold his interest in Target Enterprises and focused his efforts on political management (through C5 Creative Consulting)[1] and investments (through Ayers Family Holdings[29]). The Wall Street Journal and Wisconsin Watchdog revealed in October 2015 that the "John Doe" probe of pro-Scott Walker groups and individuals from 2011–12, later deemed an unconstitutional invasion of privacy, had targeted Ayers's emails.[30]

In 2016, he was involved as a strategist in several races, including that of Governor Mike Pence for re-election in Indiana[31] and Eric Greitens for Governor of Missouri.[32] When Pence abandoned his re-election campaign upon being designated as Vice-Presidential nominee, Ayers served as a leading strategist for his replacement, Eric Holcomb. Ayers was also linked in May 2016 reports of billionaire Sheldon Adelson's plans to form a pro-Donald Trump SuperPAC for the fall presidential campaign.[33]

Pence-for-VP Chairman, 2016[edit]

Ayers was the first Pence operative to whom Trump's team reached out, to begin the Vice-Presidential vetting process, and handled negotiations between the Indiana Governor and Trump. Within two weeks, Pence was named to the national ticket, and Ayers was named to chair the Pence effort, serving as a volunteer.[34] (Trump campaign releases and some news stories used the title "Senior Adviser,",[35] but Ayers was primus inter pares.)

Ayers, Marc Short, and Josh Pitock formed the core team that prepared Pence for the July convention speech and the October Vice Presidential debate.[36]

Transition & Post-Election Activities[edit]

After Trump's stunning victory, Ayers was named as a senior adviser to the Presidential Transition, part of the group replacing the earlier team headed by New Jersey Gov. Chris Christie.[37] Again, as after the 2010 election, Ayers's name was prominently mentioned as a candidate for chairman of the Republican National Committee.[38] Ayers made the final cut, with strong backing from Pence and presidential adviser Steve Bannon,[39] but ended runner-up to Michigan's Ronna Romney McDaniel.

In January 2017, Ayers and three other Trump-Pence aides were named as principals of America First Policies, a new nonprofit organization dedicated to defending the Administration's policies.[2]

Ayers was seen as playing an influential role in advising Trump to name two Georgians -- Sonny Perdue and Congressman Tom Price—to the Cabinet.[40] ”Georgia walks away with two of the most consequential Cabinet secretaries who happen to be the two most qualified for the job,” said Ayers. "It’s a testament to the president’s extraordinary decision making and his appreciation to Georgia.”

In March 2017, BuzzFeed blog reported that Ayers was a major investor in Independent Journal Review, a news website geared to young conservatives, with phenomenal growth in recent years.[41] Ayers does not exercise any editorial control over the site's content, it was reported.[42] Ayers Family Holdings also provides seed capital to Georgia-based startups in the healthcare and technology industry, and reportedly has invested millions nationally in technology, financial services, and healthcare products.[43]

Holmsted, LLC, another private Ayers firm, was founded in 2014 and invested millions in Georgia forestry and pecans.[44]

Personal life[edit]

Ayers lives in Atlanta with his wife Jamie (née Floyd), a former schoolteacher from Houston County, Georgia. They were married in May 2005. Mrs. Ayers is a second cousin of former Georgia Governor Sonny Perdue.[7] The Ayerses have triplets—Charles, Mary Floyd and Talton—born in December 2012.[45]

He serves on the Board of Directors (and is currently Board Secretary) of Leading the Way, an international Christian ministry, headed by Dr. Michael Youssef.[46]


  1. ^ a b c Miller, Rich, Capitol Fax Blog July 29, 2014, "Was Rauner consultant behind anti-Schock ads?"
  2. ^ a b Gold, Matea, Washington Post, January 30, 2017, "Trump allies launch nonprofit to support the administration’s agenda"
  3. ^
  4. ^,28804,2023831_2023829_2025203,00.html
  5. ^ a b Silverman, Amanda, He Hasn't Lost Anything Yet, The New Republic, 2 November 2009,
  6. ^ Howard, Marcus E. (16 August 2010). Cobb native becomes power player in D.C., Marietta Daily Journal, Retrieved November 18, 2010
  7. ^ a b c Horwitz, Jason (27 April 2010). Young Nick Ayers has full-grown plans for a Republican return to the White House, The Washington Post, Retrieved November 18, 2010
  8. ^ a b
  9. ^ Keshia Knight, News Bites, The Atlanta Journal-Constitution, January 24, 2017:
  10. ^ Silverman, Amanada, He Hasn't Lost Anything Yet, The New Republic, 2 November 2009,
  11. ^ (26 September 2010). Power Player of the Week: Nick Ayers, Fox News Channel, Retrieved November 18, 2010
  12. ^ (13 January 2003). Perdue greets the people, The Atlanta Journal-Constitution, Retrieved November 18, 2010 ("Perdue trusted 19-year-old Nick Ayers to keep him on schedule during the campaign. It was a heady experience for a teenager ...")
  13. ^ Diaz, Kevin & Herb, Jeremy, Minneapolis Star Tribune, April 12, 2011, "A ‘natural’ hired to run Pawlenty campaign Nick Ayers, 28, is credited with turning GOP governors association into a fundraising powerhouse"
  14. ^ (1 December 2006). Perdue campaign manager to lead RGA, Atlanta Business Chronicle, Retrieved November 18, 2010
  15. ^
  16. ^ Mahoney, Ryan, Atlanta Business Chronicle, 1 December 2006,
  17. ^ "Four-year RGA plan referenced by Gov. Rick Perry" in POLITICO, 12 November 2010,
  18. ^ a b
  19. ^ Weiner, Juli (18 November 2010). Is Heartthrob Nick Ayers Man Enough to Replace Michael Steele?, Vanity Fair (magazine), Retrieved November 18, 2010
  20. ^ Wilson, Reid, National Journal, January 5, 2011, "Next RNC Chairman Will Inherit an Organization in Crisis"
  21. ^ Cummings, Jeanne (28 January 2011)., Retrieved January 29, 2011
  22. ^ Mackowiack, Matt, Washington Times, April 11, 2012, "Republicans’ secret weapon against Obama - Revitalized RNC has the cash and staff to trigger elephant stampede"
  23. ^ Fabian, Jordan (11 April 2011). Pawlenty Taps Campaign Manager., The Hill, Retrieved April 11, 2011
  24. ^ Demko, Paul, St. Paul Legal Ledger Capitol Report, April 11, 2011, "Former Minnesota Gov. Tim Pawlenty hires Ayers to run presidential campaign"
  25. ^ Daily Caller, September 13, 2011, quoted in The Hotline, September 14, 2011, "Clearing the Ayers".
  26. ^ Choma, Russ, OpenSecrets Blog, February 26, 2015, "Another Link in Ohio Dark Money"
  27. ^ Malloy, Daniel, Atlanta Journal-Constitution, July 30, 2014, "BLOG: Political Insider: On Super PACs, ‘firewalls,’ Nick Ayers and David Perdue"
  28. ^ Wilson, Reid, Washington Post, July 29, 2014, "READ IN: VA bill to pass, Christie’s pension reform," etc., quoting
  29. ^
  30. ^ Kittle, M.D., Wisconsin Reporter, October 29, 2015,"EXCLUSIVE: Wisconsin Senate majority leader, others also targeted in John Doe"
  31. ^ Rucker, Philip & Gold, Matea, Washington Post, July 16, 2016, "Mike Pence integrates longtime advisers with Trump campaign"
  32. ^ St. Louis Post-Dispatch, October 26, 2016, "Greitens pal and ‘dark money’ expert both involved in record donation"
  33. ^ Richter, Greg,, May 31, 2016, "Sheldon Adelson Staff Working to Form Pro-Trump Super PAC"
  34. ^ Rucker, Philip & Gold, Matea, Washington Post, July 16, 2016, "Mike Pence integrates longtime advisers with Trump campaign"; also Sweet, Lynn, Chicago Sun-Times, October 5, 2016, "Calm Pence doesn’t take Kaine’s bait, coolly defends Trump"
  35. ^ Campaign press release, thru Targeted News Service, July 16, 2016, "Trump Campaign Announces Expansion of Political Team"
  36. ^ Erin Burnett Outfront, CNN, October 4, 2016, "New Details on Mike Pence’s Debate Strategy"; also in Freak Out Nation (blog),September 17, 2016, "Scott Walker playing Tim Kaine in debate prep"
  37. ^ Bluestein, Greg, Atlanta Journal-Constitution, November 12, 2016, "Two Georgians given roles in Trump transition Newt Gingrich, Nick Ayers on team for president-elect"
  38. ^ Hohmann, James, Washington Post, November 15, 2016, "The Daily 202: Obama in a state of denial about Trump, as Democrats work through the stages of grief"; also Greg Bluestein and Tamar Hallerman, Atlanta Journal-Constitution, December 3, 2016, "Georgian may replace Priebus in top GOP job Strategist Nick Ayers may chair party; Perdue to stay put"
  39. ^ Tracy, Abigail, Vanity Fair, December 9, 2016, accessed thru
  40. ^ Bluestein, Greg, Atlanta Journal-Constitution, January 19, 2017, "Donald Trump taps Sonny Perdue as his agriculture chief"
  41. ^ "These Were the Biggest Election Day Publishers on Facebook". Newswhip. November 2016. 
  42. ^
  43. ^
  44. ^
  45. ^ Galloway, Jim, Atlanta Journal-Constitution, January 2, 2013, "BLOG: Political Insider: Your daily jolt: In Georgia, congressional Republicans split"
  46. ^ FY 2016 Annual Report of Leading the Way Ministries, p. 22, accessed thru