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Nick Ferrari

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Nick Ferrari
Nicolo Ferrari

(1959-01-31) 31 January 1959 (age 65)
  • Radio broadcaster
  • TV presenter
  • journalist
Years active1981–present
Known forNick Ferrari at Breakfast (LBC)
StyleTalk radio

Nicolo Ferrari (born 31 January 1959) is a conservative British radio host, television presenter and broadcast journalist.[1][2][3] He is best known as the host of the weekday breakfast show on the London-based radio station LBC.[4] He also has a regular column in the Sunday Express and was previously a regular guest on The Alan Titchmarsh Show. He regularly appears on ITV's programme This Morning and has presented the Sky News debate show The Pledge since 2016.

Early life[edit]

Ferrari's father, Lino "Dan" Ferrari, ran a news agency, Ferrari Press Agency,[5] and Nick was keen to work in the media himself. His paternal grandparents emigrated from Switzerland. He was educated at Eltham College,[6][5][7][8] a private school for boys in Mottingham in southeast London.



Ferrari became a news reporter on the Sunday Mirror[9] in 1981 and subsequently a show business reporter at The Sun and editor of the paper's "Bizarre" gossip page. During this period, he interviewed Roger Moore on the set of the James Bond film Octopussy (1983) for The Sun and appeared as an extra in the movie.[6] Subsequently, Ferrari became features editor of the News of the World's Sunday magazine and assistant editor of the Daily Mirror.[10] A friend of The Sun's former editor Kelvin MacKenzie, Ferrari joined him at L!VE TV,[11] where he devised such programmes as Topless Darts,[11] the News Bunny mascot[12] and the weather forecast presented by a dwarf on a trampoline.[13]


Ferrari joined Talk Radio in 1999 as co-presenter of the Big Boys' Breakfast show with David Banks,[14][15] shortly after the station was purchased by former colleague Kelvin MacKenzie in 1998.[16] The show was scheduled between 6am and 9am,[17] and focused on entertainment, rather than news content.[18]

In late 1999, it was announced that the show would be cancelled as part of the relaunch of Talk Radio as Talk Sport to focus entirely on sports content.[15]

In 2001, Ferrari presented his first breakfast programme on LBC, taking on the role officially in 2004.[19] The programme runs from 7am to 10am, taking the format of a news, political debate and discussion show, with the presenter introducing topics before discussing them with both members of the public and experts, via text messaging, email and phone, with the last of the three being the main mode of contact. The programme mixes both light entertainment stories and more serious topics in the news. Ferrari frequently asks first-time callers which station they previously listened to, rejoicing when they have left BBC Radio 4 or BBC London 94.9. Ferrari is also known for deliberately not mentioning the phone number to call the programme while presenting, as he believes it is an unnatural way to speak to listeners.[20]

In the run-up to the 2017 general election, an interview with Shadow Home Secretary Diane Abbott on Ferrari's show made national headlines, after she had struggled to provide figures for police policy.[21][22]

When questioned on the policy, Abbott stated that 10,000 police officers would cost £300,000, before correcting this to £80 million. Ferrari questioned her further on this figure and pointed out that it would only allow for paying each police officer £8,000. In a subsequent article, Ferrari stated that he had banned Abbott from his show due to her failing to appear for previous scheduled interviews, and had only allowed her to feature to aid the balance of subjects interviewed on the programme.[20] Later the same day, the BBC's Daily Politics television programme replayed the interview to Abbott, and she defended her performance, saying: "I did seven interviews this morning. In that seventh interview I misspoke".[23] Ferrari was awarded the 2018 IRN Best Interview award for his role in interviewing Abbott. The judges praised him for "[representing] the role of listeners and voters brilliantly".[24]

The show received the Sony Breakfast Show of the Year award in 2006,[25] as well as the Arqiva|Arqiva Breakfast Show of the year in 2010.[26] Ferrari was also awarded the Sony Speech Broadcaster of the year in 2009.[27] and the Arqiva Gold Award in 2010 for "outstanding contribution to the industry over the last twelve months".[26]


Ferrari presented the discussion programme Forum on Press TV, an Iranian news channel. He quit his show on the station on 30 June 2009 in protest at the reporting of the Iranian presidential election on 12 June 2009.[28]

In 2006, Ferrari also made an appearance on the BBC/HBO comedy show Extras.[11]


It was suggested in June 2006 by Conservative leader David Cameron that, if Ferrari joined the Conservative Party and put himself forward, Ferrari could win the ballot to be the party's candidate for Mayor of London.[29] Ferrari indicated, however, that he would not stand, as he "did not want to leave the listeners". This role was eventually taken by Boris Johnson, who won the election.[30]

Ferrari does not recycle, because the number of recycling bins mean "you've lost your front garden", he told the BBC's Daily Politics.[31]

Ferrari voted to Leave in the 2016 EU membership referendum, but did not agree with the government's settled status fee (which was later scrapped).[32]

In September 2019, Ferrari said, after a visit to Israel, "I'd been given an insight into a country that I've always admired and I now revered".[33]


In 2003, the Broadcasting Standards Commission upheld a complaint against Ferrari, finding that his programme's "active reinforcement of prejudiced views about asylum seekers had exceeded acceptable boundaries for transmission".[1][34]

Following this, and at a time of frosty relations between Ferrari and the former Mayor of London, Ken Livingstone, the Mayor wrote to the Managing Director of LBC 97.3 asking what measures had been implemented to ensure the situation would not arise again. Livingstone then appeared regularly on Ferrari's programme to answer questions from listeners.[citation needed]

In 2015, Ferrari was investigated by Ofcom after he said on his radio programme that the November 2015 Paris attacks were "a Muslim problem" and told a Muslim caller to "go some place else" if the caller did not agree with UK foreign policy. Ofcom found that Ferrari was not in breach of any broadcasting rules, saying "We found the caller was given an opportunity to rebuke Mr Ferrari's offensive comments, while two other callers also challenged Ferrari in strong terms. In addition, the presenter made clear that he was not characterising all Muslims as extremists or criminals".[35]

On a May 2018 Sky News panel,[36] Ferrari reacted to Afua Hirsch's questioning of statues of Horatio Nelson, Cecil Rhodes and Winston Churchill by saying: "Why do you stay in this country, if you take such offence when you see Nelson's column, if you take such offence when you hear Winston Churchill's name? … If it offends you so much, how do you manage to stay here?" Hirsch, who argued that it was because she loved her country that she questioned it, was born in Norway, to a British father and Ghanaian mother, but raised in Wimbledon, south London. A controversy erupted on social media when Hirsch tweeted an excerpt of the exchange in June 2020.[37] Critics questioned whether Ferrari would have equally suggested that a white British person might wish to leave the UK.[38]

Personal life[edit]

Ferrari is a supporter of Leicester City.[39]


  1. ^ a b Muir, Hugh (6 August 2003). "Racist shock jock censured". The Guardian. London. Retrieved 8 December 2011.
  2. ^ "NICK FERRARI racist discrimination on LBC". Indymedia. 5 May 2011. Retrieved 8 December 2011.
  3. ^ "Ferrari radio show rapped for racist content". Press Gazette. 8 August 2003. Archived from the original on 10 September 2012. Retrieved 8 December 2011.
  4. ^ "RAJAR Q4 2019: Global Is The UK's One Commercial Radio Company", Record of the Day, retrieved 23 July 2020
  5. ^ a b "On air with LBC's Nick Ferrari". Evening Standard. 6 May 2010. Retrieved 7 March 2017.
  6. ^ a b Miller, Compton (28 August 2006). "Inside story: Introducing the Press Gang". The Independent. London. Archived from the original on 20 June 2022. Retrieved 22 June 2013.
  7. ^ Cooke, Rachel (20 April 2014). "LBC: from heartbreak to banter to political hot potatoes". the Guardian.
  8. ^ "Eltham College". Guide to Independent Schools. 8 February 2018. Retrieved 11 October 2020.
  9. ^ "Client interview... Nick Ferrari". www.hwfisher.co.uk. Retrieved 3 June 2017.
  10. ^ Smith, Emma (13 February 2017). "Me and My Motor: Nick Ferrari, radio presenter". Driving | The Sunday Times. Retrieved 3 June 2017.
  11. ^ a b c Burrell, Ian (14 April 2008). "Nick Ferrari: A very big man with a whole lot of bunny rabbit". The Independent. Archived from the original on 20 June 2022. Retrieved 8 July 2020.
  12. ^ "Kelvin pulls rabbits out of his hat". Marketing Week. 26 January 1996.
  13. ^ Plunkett, John (3 March 2013). "LBC presenter Nick Ferrari: 'Nick Clegg? What can he lose?'". The Guardian.
  14. ^ "Nick Ferrari". NMP Live. Retrieved 18 June 2019.
  15. ^ a b Hodgson, Jessica (2 January 2001). "TalkSport revamps programme line-up". The Guardian. Retrieved 18 June 2019.
  16. ^ "About". talkSPORT. Archived from the original on 20 August 2010. Retrieved 18 January 2007.
  17. ^ "Radio Listings". The Times. No. 66476. 4 March 1999. p. 54.
  18. ^ Karpf, Anne (12 January 1999). "Big boys lack pulling power". The Guardian. Retrieved 18 June 2019.
  19. ^ "Nick Ferrari". Speakers Corner. Retrieved 18 June 2019.
  20. ^ a b Tominey, Camilla (12 February 2019). "'It was the interview that should never have happened': Nick Ferrari on that Diane Abbott 'car crash'". The Daily Telegraph. Retrieved 19 June 2019.
  21. ^ "Diane Abbott car-crash LBC interview on police officer pay in full". The Independent. 2 May 2017. Archived from the original on 20 June 2022. Retrieved 19 June 2019.
  22. ^ "The Car-Crash Interview Everyone's Talking About: Diane Abbott On Police Funding". LBC. 2 May 2017. Retrieved 19 June 2019.
  23. ^ "Diane Abbott says she 'misspoke' on Labour's police policy". BBC News. 2 May 2017. Retrieved 19 June 2019.
  24. ^ "Nick Ferrari awarded for Diane Abbott chat". Radio Today. 22 March 2018. Retrieved 19 June 2019.
  25. ^ "Sony Radio Awards: The winners". BBC News. 9 May 2006. Retrieved 18 June 2019.
  26. ^ a b Plunkett, John (18 June 2010). "LBC talkshow host Nick Ferrari wins two Arqiva Commercial Radio awards". The Guardian. Retrieved 18 June 2019.
  27. ^ "Sony Radio Academy Awards 2009: Full list of winners". The Guardian. 12 May 2009. Retrieved 18 June 2019.
  28. ^ Sweney, Mark (1 July 2009). "Nick Ferrari quits show on Iran-funded Press TV channel". The Guardian. London. Retrieved 17 June 2019.
  29. ^ "New Poll: Who Should be Tory London Mayoral Candidate?". Iain Dale's Diary. 16 June 2006. Retrieved 8 December 2011.
  30. ^ "Ferrari will not be Tories' mayor". BBC News. 2 August 2006. Retrieved 8 December 2011.
  31. ^ "Darren Johnson and Nick Ferrari clash on recycling". BBC News. 7 June 2010. Retrieved 8 December 2011.
  32. ^ "I didn't vote for brexit for you to be treated so disgracefully", LBC, 21 January 2019
  33. ^ Ferrari, Nick (23 September 2019). "'I used to admire Israel. I now revere it'". The Jewish Chronicle. Retrieved 23 September 2019.
  34. ^ "Black Londoners call for LBC boycott". Black Information Link. 6 August 2003. Archived from the original on 2 May 2006.
  35. ^ Jackson, Jasper (25 January 2016). "LBC's Nick Ferrari cleared over calling Paris attacks a 'Muslim problem'". The Guardian. Retrieved 6 May 2016.
  36. ^ "Afua Hirsch: Don't glorify Controversial 'heroes'". (YouTube). Sky News. 25 May 2018. Archived from the original on 21 December 2021.
  37. ^ Hirsch, Afua (9 June 2020). "In a former life, when I thought you cd politely persuade people not to be racist". Twitter.
  38. ^ Lothian-McLean, Moya (10 June 2020). "White man asks black author why she doesn't leave the UK after she called out Britain's racism". indy100. Archived from the original on 1 October 2020. Retrieved 11 October 2020.
  39. ^ "Supporting Leicester City is brilliant preparation for life". Leicester Mercury. 26 October 2013. Archived from the original on 10 November 2013. Retrieved 9 May 2016.

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