|Alma mater||University of California, Santa Barbara|
|Occupation||Founder of Dethrone Royalty; Founder of Zappos|
Early life and education
Swinmurn was born in England and moved to the United States at the age of seven, growing up in the California Bay Area. His father was an engineer and his mother was a teacher. He graduated from the University of California, Santa Barbara in 1995 with a degree in Film Studies. After college, Swinmurn initially worked in ticket sales for the San Bernardino Stampede minor-league baseball team and then for the San Diego Padres. He then returned to northern California and worked at Autoweb.com, saying he was inspired by the 'anything is possible' attitude of the founders. He left Autoweb in 1998 and considered other options such as running a portal for students before finally deciding to start Zappos.com. Swinmurn worked as a contractor for Silicon Graphics in order to raise funds for an online shoe store, initially called Shoesite.com. He started Zappos in 1999.
Swinmurn left Zappos in 2006 and started Stagr, an online T-shirt company. He shut that down after a year, and started the Dethrone clothing line with his brother Dan that caters to fans of Mixed Martial Arts.
- Eng, Dinah (September 3, 2012). "Zappos's Silent Founder". Fortune. 166 (4): 19–22.