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This article is about the American cable channel. For Nickelodeon channels in other countries, see Nickelodeon around the world. For other uses, see Nickelodeon (disambiguation).
Nickelodeon logo new.svg
Launched December 1, 1977 (1977-12-01) (as Pinwheel)
April 1, 1979 (1979-04-01) (as Nickelodeon)
Owned by Warner Cable Corp. (1979)
Warner-Amex Satellite Entertainment (1979–1985)
Viacom International (Viacom Productions/Viacom Inc./Viacom International Inc./Viacom Productions Inc.) (1985-2005)
Viacom Media Networks (MTV Networks) (1985–present)
Viacom (2006–present)
Picture format 480i (SDTV)
1080i (HDTV)
Slogan Funny Rules
Country United States
Language English (Spanish with SAP)
Broadcast area Nationwide
Headquarters New York City, New York
Formerly called Pinwheel (1977–1979)
Sister channel(s) Nick Jr.
Nick at Nite
TV Land
Nick 2
(channel space shared with Nick at Nite)
DirecTV 299 (East, HD/SD)
300 (West, SD)
1300 (VOD)
Dish Network 170 (East, HD/SD)
171 (West, SD)
C band AMC 11 - Channel 64 (4DTV Digital)
AMC 18 - Channel 28 (H2H 4DTV)
Available on many other cable systems Check local listings for channels
AT&T U-verse 314 (East, SD)
316 (West, SD)
1314 (East, HD)
Google Fiber Check local listings for channels

Nickelodeon (often shortened to Nick, and originally called Pinwheel) is an American basic cable and satellite television network that is partly owned by the MTV Networks Kids & Family Group, a unit of the Viacom Media Networks division of Viacom. Nickelodeon was launched on cable television April 1, 1979, with its predecessor Pinwheel, a TV show which aired on QUBE in late 1977.

As of August 2013, Nickelodeon is available to approximately 98,799,000 pay television households (86.51% of households with television) in the United States.[1]



Nickelodeon's schedule currently consists largely of original series aimed at pre-teens and young teenagers, including animated series.


Main article: Nicktoons

Nicktoons is Nickelodeon's branding for their original animated television series (a brand that has seldom been used by Nickelodeon itself since the launch of the Nicktoons digital cable and satellite channel in 2002).


Nickelodeon does not air movies on a regular basis. It does occasionally air theatrical movies in prime time and also produces its own original made-for-cable television movies, which usually premiere in weekend evening timeslots.

Programming blocks[edit]


  • Nick At Nite – Nick at Nite (stylized as "nick@nite") is Nickelodeon's nighttime programming service, which debuted on July 1, 1985, and broadcasts Sunday through Wednesdays from 8:00 pm–7:00 am, Thursdays and Fridays from 9:00 pm–7:00 am and Saturdays and holidays from 10:00 pm–7:00 am ET/PT.
  • Nick: The Smart Place to Play – Nickelodeon currently programs shows targeted at preschool-age children on Monday through Friday from 8:30 am–2:00 pm ET/PT (7:00–10 am during the summer months, other designated school break periods and on major holidays).[2]
  • Gotta See Saturdays – "Gotta See Saturdays" is a morning animation and evening live-action block airing on Saturdays from 9:00 am–1:30 pm and 8–10 pm ET/PT.


  • Nick Jr. – Nick Jr. was a programming block on the Nickelodeon television channel, seen on Nickelodeon weekday mornings. It was aimed at kids ages two to seven years. On September 28, 2009, Nick Jr. was launched as a full channel, being moved out of Nickelodeon and taking over the former Noggin channel's space. It is owned by MTV Networks, a division of Viacom International.
  • TEENick – TEENick was a teen-oriented television programming block that aired on Nickelodeon. The block launched on March 6, 2001[1] and lasted until February 2, 2009. TEENick aired on Sunday nights from 6:00-9:00 pm ET/PT.
  • Nick in the Afternoon – Nick in the Afternoon was a programming block on Nickelodeon that aired from 1995 to 1998 on weekday afternoons during the summer, hosted by Stick Stickly, a Mr. Bill like popsicle stick puppeteered by Rick Lyon and voiced by New Yorker Paul Christie (who would later voice Noggin/Nick Jr. mascot, Moose A. Moose until 2012).
  • U-Pick Live – U-Pick Live is a program that aired on Nickelodeon from October 14, 2002 to May 27, 2005 on weekday afternoons from Nickelodeon Headquarters in New York City's Times Square. Starting at 5:00 pm EST to 7:00 pm EST.
  • SNICK – SNICK (short for Saturday Night Nickelodeon) is a two-hour programming block on the American cable television network Nickelodeon, geared toward older (tween to teen) audiences, that ran from August 15, 1992 until August 28, 2004.
  • Nick Studio 10 – "Nick Studio 10" is a late afternoon programming block that debuted on February 18, 2013, airing weekdays from 4:00–6:00 pm ET/PT.

Seasonal programming blocks and events[edit]

  • Nickelodeon Kids' Choice Awards – The Kids' Choice Awards are a 90-minute long annual event held on the last Saturday night in March (formerly the first Saturday in April until 2008), that is broadcast live on the network (though broadcast on a three-hour delay on the channel's Pacific Time Zone feed and the Eastern and Central time zone version of Nick 2 that simulcasts the Pacific time zone feed for digital cable subscribers).
  • Worldwide Day of Play – The "Worldwide Day of Play" is an annual event held on a Saturday afternoon in late September that launched on October 2, 2004, to mark the conclusion of the "Let's Just Play" campaign that launched the same year, both of which are designed to influence kids to exercise and participate in outdoor activities; during the event, schools and educational organizations are also encouraged to host local events to promote activity among children.

Related networks and services[edit]

Nick at Nite[edit]

Main article: Nick at Nite

Nick at Nite (stylized as "nick@nite") is Nickelodeon's nighttime programming service, which debuted on July 1, 1985, and broadcasts Sunday through Wednesdays from 8:00 pm–7:00 am, Thursdays and Fridays from 9:00 pm–7:00 am and Saturdays from 10:00 pm–7:00 am ET/PT.

Current sister channels[edit]


This channel debuted on May 1, 2002, and was known as Nicktoons TV from its launch until May 2003 and as Nicktoons Network from 2005 until September 2009.

Nick Jr.[edit]

Main article: Nick Jr.

Originally launching on February 2, 1999, and based on the former Noggin – which starting in 2002, shared channel space with the teen-oriented The N (now TeenNick, and operating as a separate channel from Nick Jr. since December 31, 2007), the network was rebranded Nick Jr. on September 28, 2009.


Main article: TeenNick

This television channel in the United States is aimed at teenagers and young adults. The channel is named after the former TEENick weekend evening program block on Nickelodeon, that ran from July 2000 to February 2009.

TV Land[edit]

Main article: TV Land

A cable channel that was based on the Nick at Nite block (and is usually carried on the basic tiers of cable and satellite providers), TV Land debuted on April 29, 1996, and originally aired classic television programming from the early 1950s to the 1970s.

Former sister channels[edit]

Nickelodeon Games and Sports for Kids[edit]

Nickelodeon Games and Sports for Kids (commonly referred to in on-air usage as Nickelodeon GAS or Nick GAS), was an American digital cable and satellite television channel that was launched on March 1, 1999, as part of MTV Networks' suite of digital cable channels. Nick GAS was essentially a children's version of (and Viacom's answer to) the Game Show Network, which had launched in December 1994. The channel ceased operations on December 31, 2007, on digital cable providers, with an automated loop remaining on Dish Network due to unknown factors until April 23, 2009.

Other services[edit]

Nick HD Logo.svg
  • Nick HD: Nick HD is the on-air name for the network's 1080i high definition channel, which is carried by most of the major American cable providers on a simulcast schedule that broadcasts programs based on an Eastern/Central and a Pacific/Mountain schedule. It launched in 2003.
    Nick 2 Logo.svg
  • Nick 2: Nick 2 is the on-air name for a feed provided by Nickelodeon to digital cable providers that features either the Pacific/Mountain or Eastern/Central feed of the channel.
  • Nick on Demand: Nick on Demand is a free video-on-demand service available on most cable and satellite providers, carrying Nickelodeon's live-action, animated, and preschool programming.


Main article: is Nickelodeon's main online portal; the website launched in October 1995.[3] It provides content, as well as video clips and full streaming episodes from Nickelodeon's series. Initially the website was accessible only through America Online, but was later available to all internet service providers.

Nickelodeon Movies[edit]

Main article: Nickelodeon Movies

Nickelodeon Movies is the channel's motion picture production arm founded in 1995, its films are released by Nickelodeon sister company Paramount Pictures.

Nickelodeon Magazine[edit]

Main article: Nickelodeon Magazine

Nickelodeon Magazine was a magazine launched by Nickelodeon in 1993, following a short-lived effort from 1990. It contained informative non-fiction pieces, humor, interviews, pranks, recipes (such as green slime cake), and a comic book section in the center featuring original comics by leading underground cartoonists as well as strips about popular Nicktoons. The magazine ceased publication in December 2009.

Nick Radio[edit]

Nick Radio is a radio network that was created by Nickelodeon (via parent company Viacom) through a partnership with Clear Channel Communications and was launched on September 30, 2013. It is broadcast on iHeartRadio and on WHTZ in New York as an HD2 radio station (WHTZ-HD2).

Mobile Apps[edit]

Nickelodeon released a free mobile app in February, 2013.[4]


Nickelodeon Universe[edit]

Main article: Nickelodeon Universe

Nickelodeon Universe at the Mall of America is the largest in-door theme park in America. On August 18, 2009, Nickelodeon and Southern Star Amusement announced that a second Nickelodeon Universe would be located in New Orleans, Louisiana and have a tentative opening date by the end of 2010.[5] However, these plans eventually fell through.

Nickelodeon Animation Studio[edit]

Nickelodeon Animation Studio (formerly Games Animation) is the home of Nicktoons located in Burbank, California; it houses production of many current Nicktoons.

Nickelodeon On Sunset[edit]

Main article: Nickelodeon On Sunset

Nickelodeon On Sunset, located in Hollywood, California, that serves the primary studio facility for Nickelodeon's series; the studio, formerly known as the Earl Carroll Theater and designated by the U.S. National Registry for Historic Places as a historical landmark.

Hotel brands[edit]

  • Nickelodeon Suites Resort is a Nickelodeon-themed hotel in Orlando, Florida, located near Universal Studios Resort and one mile (1.6 km) from Walt Disney World Resort. The property includes one, two, and three-bedroom Nick-themed kid suites and various forms of Nick-themed entertainment. Nickelodeon Suites Resort also contains a Nick at Nite suite for adults.
  • Nickelodeon Resorts by Marriott was a proposed hotel chain similar to the above Family Suites, featuring a 110,000-square-foot (10,000 m2) waterpark area and 650 hotel rooms. Announced in 2007,[6] the first location was to open in San Diego in 2010 but was canceled in 2009.[7] Plans for the remaining 19 hotels originally slated to open remain unclear.


  • Nickelodeon at Sea is a series of Nickelodeon-themed cruise packages in partnership with Norwegian Cruise Line. These cruises feature special amenities and entertainment themed to various Nickelodeon properties.[8]
  • Norwegian Cruise Line will also be hosting some Nickelodeon Cruises on the Norwegian Jewel and Norwegian Epic, the event is known as "Nickelodeon at Sea".[9]

Theme park areas[edit]

Almost all theme park areas themed to Nickelodeon are now closed:

  • Nickelodeon Universe was also an area inside of Paramount's Kings Island featuring Nickelodeon-themed rides and attractions. The area was one of the largest areas in the park, and has been voted "Best Kid's Area" by Amusement Today magazine from 2001 to the area's closure in 2009. In March 2008, another version of Nickelodeon Universe opened at Mall of America with many characters including SpongeBob SquarePants and Dora the Explorer.
  • Nickland is an area inside of Movie Park Germany featuring Nickelodeon-themed rides, including a SpongeBob SquarePants-themed "Splash Battle" ride, and a Jimmy Neutron-themed roller coaster. This area is currently being expanded to fill space formerly occupied with rides based on Warner Bros. characters.
Nickelodeon Studios as viewed from the Hard Rock Cafe in March 2004 before they moved.


An attempt at the Guinness record for the world's largest picnic, sponsored by Nickelodeon in Petah Tikva, Israel.

In 1995, Nickelodeon only had international channels in the United Kingdom, Australia and Germany in addition to the flagship American channel, but had created blocks or put their shows on other blocks in 70 countries. Since the mid-1990s and early 2000s, Nickelodeon as a brand has expanded into include language- or culture-specific Nickelodeon channels for various other territories in different parts of the world including Europe, the Middle East, Russia, Asia, and recently Canada, and has licensed some of its cartoons and other content, in English and local languages, to TV and cable stations such as KI.KA and Super RTL in Germany, RTÉ Two (English speaking) and TG4 (Irish speaking) in Ireland, YTV (in English) and Vrak.TV (in French) in Canada, Canal J in France, Alpha Kids in Greece and CNBC-e in Turkey.

See also[edit]


  1. ^ Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Zap2it. Retrieved September 6, 2013. 
  2. ^ Nick TV Schedule Nickelodeon/MTV Networks/Viacom International.
  3. ^ "Nick History". Nickelodeon. Archived from the original on January 27, 2005. Retrieved 2011-10-03. 
  4. ^
  5. ^ White, Jaquetta (2009-08-18). "Nickelodeon signs on to help turn around Six Flags amusement park, Nagin says". The Times-Picayune. Retrieved 2011-10-03. 
  6. ^ "SpongeBob splashing into family vacations". (CNN). 2007-05-31. Retrieved 2011-10-02. 
  7. ^ De Lollis, Barbara (May 25, 2010). "Marriott hotels to woo families this summer with help from Nickelodeon, SpongeBob and Dora". (USA Today). Retrieved 2011-10-03. 
  8. ^ Sloan, Gene. "Most Popular". USA Today. Retrieved May 20, 2010. 
  9. ^ "Family Cruises with Nickelodeon". Norwegian Cruise Line. Retrieved 2011-11-25. 

Further reading[edit]

  • Hendershot, Heather (2004). Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids. New York: New York University Press. ISBN 0814736521. 
  • Klickstein, Mathew (2013). SLIMED! An Oral History of Nickelodeon's Golden Age. New York: Plume. ISBN 0142196851. 

External links[edit]