Nickelodeon (British and Irish TV channel)

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Nickelodeon 2009 logo.svg
CountryUnited Kingdom; Republic of Ireland
Broadcast areaUnited Kingdom; Republic of Ireland
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Timeshift serviceNickelodeon +1
OwnerViacomCBS Networks UK & Australia (60%)
Sky Group (40%)
Sister channelsNicktoons
Nick Jr.
Nick Jr. Too
Launched1 September 1993; 28 years ago (1993-09-01)
Virgin Media (UK)Channel 712 (SD)
Channel 713 (+1)
Channel 714 (HD)
TV Choice on Demand
Virgin Media (Ireland)Channel 604 (SD)
Channel 605 (+1)
Channel 634 (HD)
WightFibreChannel 100
Sky (UK)Channel 604 (HD)
Channel 616 (+1)
Channel 642 (SD)
On Demand
Sky (Ireland)Channel 604 (SD)
Channel 616 (+1)
Channel 623 (HD)
On Demand
TalkTalk Plus TVChannel 483
BTChannel 483
BT (via Now TV)Channel 468
Channel 475 (HD)
PlusnetChannel 483
Eir VisionChannel 605
Streaming media
Sky GoWatch live (UK & Ireland only)
Now TVWatch live (UK only)
Virgin TV AnywhereWatch live (UK only)

Nickelodeon (commonly shortened to Nick) is a British pay television network aimed at children, it is operated under a joint venture between ViacomCBS Networks UK & Australia and Sky Group.

On 1 September 1993, a localised version of the US channel launched in the United Kingdom and launched at a later date in Ireland. In the United Kingdom, the channel is available on Sky, Virgin Media, and TalkTalk Plus TV. In Ireland, the channel is available on Virgin Media Ireland, Eir TV and Sky Ireland. It is the first Nickelodeon feed launched overseas.


Nickelodeon was launched in the UK on 1 September 1993 exclusively on Sky, originally airing for 12 hours and showing both cartoons and live action series. The British version of Nick Jr. also launched in the channel's first year, initially for 3 hours from 9am to 12pm on weekdays, later becoming 10:30am to 2:30pm. Off-air, Nickelodeon would air static logos, schedule information and teletext. Live presentation followed in 1994, branded as Nick Alive!. From October 1995, it started to timeshare with Paramount Channel. In 1996, Nickelodeon reached an agreement with CBBC to show a block of CBBC programmes for one hour before and one hour after Nick Jr., called CBBC on Nickelodeon. This block lasted until 1998.

When Sky Digital was launched in 1998, Nickelodeon was in the original channel line-up on Astra 2A, and Nickelodeon was aired for three more hours. However, analogue-satellite services continued to shutdown Nickelodeon at 7pm each day until analogue satellite was discontinued in 2001.

In 1999, Nick Jr. launched as a 14-hour standalone channel on analogue and digital pay TV and subsequently the block was taken off Nickelodeon in July 2000 (but shortly reintroduced in 2005). Nicktoons was launched in the UK and Ireland in 2002.

In 2005, Nickelodeon were in talks with ITV[1] to form a joint venture to launch a free-to-air children's channel. Later that year, Telewest failed to reach an agreement to broadcast Nickelodeon, Nicktoons and Nick Jr. on the after 2005 and the channels were removed from Telewest on December 17, leading to many Telewest customers leaving for Sky and NTL. By the next year, however, Nickelodeon successfully renegotiated with Telewest and the channels were restored.

In February 2010, Nickelodeon adopted the worldwide rebrand.[2][3] The TeenNick block also adopted the American identity.[4] In April 2010, Nicktoons and Nick Jr. took on their rebrand logos.

Nickelodeon HD was launched in October 2010 on Sky.[5] Later, it was picked up by Virgin Media.[citation needed]


The Nickelodeon channels available in the UK and in Ireland are operated through a joint venture with ViacomCBS Networks International (VCNI) and Sky plc trading as Nickelodeon UK Ltd. VCNI holds majority in shares (60%).

Subsidiary and sister channels[edit]

Nick Jr.[edit]

Nick Jr. first appeared in the UK and Ireland from 1995, between 9am – 3pm on weekday school days on the main Nickelodeon UK channel. On September 1 1999, Nick Jr. launched on Sky, allowing the channel to broadcast all day. Nick Jr. shows programming aimed at pre-school children, which was previously shown during the daytime on the main channel, but this strand has long since been dropped (though it was reintroduced briefly during 2005). Nick Jr. originally timeshared with MTV Dance when that channel launched in early 2001, though this ceased some time ago, with MTV Dance having gone 24 hours since then.


On July 22 2002, Nicktoons was launched, airing Nicktoons cartoons, as well as other cartoons, throughout the day. SpongeBob SquarePants and Horrid Henry are part of the Nicktoons schedule.

Nick Jr. Too[edit]

On April 24 2006, Nick Jr. Too was launched. It broadcasts Nick Jr. shows on a different schedule from the main Nick Jr. channel.

Nick +1, Nicktoons Replay and Nick Jr. +1[edit]

On September 1 1999, a one-hour time shift of Nickelodeon was initially launched on Sky. It is available on Sky 620, Virgin Media Ireland 605 and Virgin Media 713. The channel originally launched as Nick Replay but was rebranded as Nick +1 on October 2 2012.

A one-hour timeshift of Nicktoons, Nicktoons Replay, was also available on Sky channel 630. The timeshift channel replaced the Nicktoons spin off sister channel Nicktoonsters.

Nick Jr. +1 launched on 2 October 2012, replacing Nicktoons Replay, which closed the previous day. The timeshift channel is available on Nicktoons Replay's previous space.

Nickelodeon Ireland[edit]

In 2004, The channel launched an Irish advertising feed for Nickelodeon.

An Irish feed for Nick Jr. was launched in 2006. On September 13 2012, it was announced that Sky would be launching an Irish feed of NickToons on October 16 2012.[6] All Nickelodeon channels available in Ireland now host Irish advertising and sponsorship.


On August 18 2008, Nicktoonsters was launched. Its licence first appeared on the Ofcom website in September 2007 (initially named "Nicktoons 2", and changed to Nicktoonsters on July 3 2008).[7] The channel closed on July 31 2009 and was replaced with a one-hour timeshift of Nicktoons on August 1 2009.[8][9]


Over the years the network has produced series including Genie in the House (2006–2009), Summer in Transylvania (2010–2012) and Goldie’s Oldies (2021-). Apart from local continuity programming including Camp Orange and Nickelodeon Slimefest, Nickelodeon UK mainly airs imported programming from the US network, Canada's YTV, and the children's division of Australian broadcast network Network Ten. House of Anubis (2011-2013) and It’s Pony (2020-) were created in the UK, but were produced for the American channel and premiered in the US market first. On the 28th of May, Nickelodeon bought rights to hit CITV Show Horrid Henry (TV Series) Along with 2 Movies which has been airing ever since.

Kids' Choice Awards[edit]

Traditionally, the Kids' Choice Awards in the United Kingdom and Ireland before 2007 included only an airing of the original ceremony from the United States. Nickelodeon UK from then on held a full ceremony for two years in 2007 and 2008 which included a fully local slate of categories and was held at the ExCeL London. No ceremony or UK-specific awards were held in 2009 after network budget cuts, and since 2010 only a few local categories are voted by children in the United Kingdom and Ireland, which are awarded each year by Nickelodeon presenters as continuity during the airing of the American ceremony on a one-day delay.

Nickelodeon Land[edit]

Nickelodeon Land is a section of the Blackpool Pleasure Beach resort in Blackpool which is a six-acre section of the park featuring themed Nickelodeon attractions and souvenirs. The Nickelodeon Land section of the park in opened April 2011.


  1. ^ Goff, Clare (6 December 2005). "Kids supplement - Kids' broadcasting". Retrieved 2 March 2020.
  2. ^ "Nickelodeon unveils new on-air brand identity and logo". Campaign. 11 February 2010. Retrieved 26 June 2013.
  3. ^ Laughlin, Andrew (11 February 2010). "Nickelodeon UK to launch channel rebrand". Digital Spy. Retrieved 26 June 2013.
  4. ^ [1][dead link]
  5. ^ "MTV to launch Nickelodeon HD on Sky". Digital Spy. 23 September 2010.
  6. ^ "Digital marketing integral to SMEs". Irish Independent. 13 September 2012. Retrieved 26 June 2013.
  7. ^ Licence Details for Nicktoonsters Archived 5 April 2008 at the Wayback Machine
  8. ^ "Ceasing of Reporting – Nicktoonsters". AGB Nielsen Media. 28 July 2009.[permanent dead link]
  9. ^ "Implementation – Nicktoons ReplayB". AGB Nielsen Media. 8 July 2009.[permanent dead link]

External links[edit]