Nicole Seah

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Nicole Rebecca Seah Xue Ling
Nicole Seah 2011.JPG
Nicole Seah during her rally speech at Tampines Stadium as a candidate of the National Solidarity Party
Personal details
Born (1986-10-17) 17 October 1986 (age 30)
Nationality Singaporean
Political party National Solidarity Party (2011–2014)
Reform Party (2009–2011)
Alma mater Tanjong Katong Secondary School
Victoria Junior College
National University of Singapore
Profession Advertising

Nicole Rebecca Seah Xue Ling[1] (Chinese: 佘雪玲; pinyin: Shé Xuě Líng, born 17 October 1986) is a Singaporean politician and was the National Solidarity Party (NSP) candidate for the Marine Parade Group Representation Constituency (Marine Parade GRC) in the 2011 Singaporean general election.[2] At 24, she was the youngest female candidate standing in the election[3] and immediately became a target of media attention, which became increasingly pronounced as her speeches began to go viral on YouTube. During the election, she was described as the second most popular politician online, after Lee Kuan Yew.[4] On 25 August 2014, Seah resigned from the NSP, stating that "For myself, this is not a complete departure from politics."[5]

Personal life[edit]

Nicole Seah is a Peranakan, she used to stay five-room HDB flat with her parents and two brothers, when she was introduced as the youngest candidate in 2011 election. [6] In August 2015, Nicole was married in a ceremony at the Registry of Marriages.[7]

In November 2013, news site AsiaOne and newspaper Lianhe Wanbao issued an apology to Seah after they had inaccurately suggested that Seah was dating a married man. The man she had uploaded a photograph of her with CEO of social site mig33 Steven Goh, is actually divorced. Seah noted via Facebook that she had threatened to sue.[8] Seah and Goh have since split up.[9]

Educations and Careers[edit]

Seah studied at CHIJ Katong Convent, Tanjong Katong Secondary School and Victoria Junior College.[1] She graduated with a Bachelor of Social Science (Hons) degree from the Department of Communications and New Media at the National University of Singapore (NUS), where she was also part of the University Scholars' Programme. She works as an executive at Starcom MediaVest Group, a brand communications company.[10]

Seah has been working in Bangkok, Thailand following the conclusion of the 2011 General Elections. The move, reported Mumbrella Asia, was from her employer IPG Mediabrands’s Singapore branch to its Thai office, where she is taking a role as a digital manager in Bangkok.[11] In Singapore, she has held the position of senior account manager at the agency since November last year. Her mother, Patricia Lim, holds the position of Managing Director at the company's Singapore office.

Explaining her move in her statement, the 27-year-old said the larger scale of work, managerial duties and budgets involved will be her “training for the challenges of public service”. In a status update she posted on her public Facebook page, she called it “a difficult decision”, but said she will be going there to further her career in advertising[citation needed].

2011 General Elections[edit]

Seah has been involved in community activities and volunteering since secondary school. Her interest in politics was sparked by a meeting with a destitute woman, who – despite having a roof over her head – had no money for food, and was completely dependent on handouts from charity. While in NUS, she was the managing editor of an online publication called the Campus Observer.[12]

Before the 2011 general election, Seah was involved with the Reform Party since 2009, but left in early February 2011 along with many other party members. She was invited to join the NSP by Goh Meng Seng, then the NSP's secretary-general.[13]

Seah was announced as a member of the five-person NSP team contesting in the Marine Parade GRC in the 2011 Singaporean general election on 21 April 2011. This was the first time an opposition party had contested this GRC since 1992. This was several weeks after the PAP announced that their five-person team contesting Marine Parade GRC would include 27-year-old Tin Pei Ling, leading to immediate media attention to the contest of two young women, both contesting parliament seats for the first time.[2] Tin had been facing online criticism since her candidature was announced, and – partially in response to Tin's positioning – Seah's popularity has grown tremendously, according to Jon Russell of Asia Sentinel, who added that "her popularity [is] testament to many choosing her as their preferred 'youth' candidate in the election".[14] Her popularity has been referred to as "rockstar"-like by The Straits Times.[15]

People[who?] have commented that Seah appears to upstage other members of the NSP and of her constituency team. On 27 April, Goh Chok Tong, former prime minister and Seah's opponent from the People's Action Party (PAP) team, complained that "I look at NSP and they appear to have only one person in charge and the four men are leaving it to the young lady to campaign and say all the things".[16] The party is also referred to as the "Nicole Seah Party"[citation needed]. Seah responded, "The NSP is all about teamwork. There are many different areas that everyone can contribute and that's how we synergise and bring our talents together to the table."[17]

Despite national popularity, Seah's team captured only 43.35% of the vote and did not manage to wrest Marine Parade GRC from the PAP in the 2011 election. Nevertheless, this was seen as a huge achievement as the incumbent PAP had won 72.9% of the vote in the last election, which was the 1992 by-election. Also, the PAP team was helmed by a popular former Prime Minister, Goh Chok Tong. Indeed, the PAP's winning percentage was lower than the national PAP average. Goh later gave his thoughts on the election result in an interview with the Straits Times in which he stated that he had expected better results and cited Seah as a factor for the NSP's good showing.[18]

Election controversy[edit]

Seah lodged a police report against PAP candidate Tin Pei Ling for breach of the state-mandated cooling-off period 24 hours before polls.[19] It was subsequently revealed that she had also allegedly committed the same offence.[20] The police issued a stern warning to Tin and Seah for the offence.[21] Under the Singapore Parliamentary Elections Act,[22] canvassing on Polling Day and Cooling Off Day is prohibited and the offence carries a fine or imprisonment or both.

After the election, Seah made an online appeal for donations for her campaign on her Facebook account, sparking off a debate on whether it is appropriate.[23] On 23 May 2011, the NSP issued a public clarification statement and supported her actions.[24]


  1. ^ a b "Marine Parade". National Solidarity Party. Retrieved 3 May 2011. 
  2. ^ a b "NSP unveils 24-year-old candidate for Marine Parade GRC team". Today Singapore. 21 April 2011. Retrieved 23 April 2011. 
  3. ^ "General Election 2011: All candidates". Channel News Asia. Retrieved 4 May 2011. 
  4. ^ Seah is S'pore's 2nd most popular politician online, Straits Times, 26 April 2011, accessed on 15 May 2012
  5. ^ "Nicole Seah resigns from National Solidarity Party". MediaCorp. TODAY. 29 August 2014. Retrieved 10 September 2014. 
  6. ^
  7. ^ Lay, Belmont (21 August 2015). "Nicole Seah is married". Mothership.SG. Retrieved 15 February 2017. 
  8. ^ Nurul, Azliah Aripin (28 November 2013). "AsiaOne, Lianhe Wanbao apologise to Nicole Seah and Steven Goh over inaccurate headline". Yahoo. Yahoo! Singapore. Retrieved 10 September 2014. 
  9. ^ Heng, Linette (19 May 2014). "'I'm now single and happier than before': Nicole Seah". Singapore Press Holdings. myPaper. Retrieved 10 September 2014. 
  10. ^ Soh, Alvina (20 April 2011). "GE: NSP unveils five new candidates for Marine Parade GRC". Channel NewsAsia. Retrieved 3 May 2011. 
  11. ^ Nicole, Seah. "Patches แมว and myself wish you a happy Saturday from Bangkok!..". Facebook. Retrieved 9 September 2014. 
  12. ^ "Fresh-faced Nicole Seah generates buzz". 21 April 2011. The Straits Times Razor TV.  Missing or empty |series= (help)
  13. ^ Tay Shi'An (24 April 2011). "Do looks matter in elections?". The New Paper. Retrieved 3 May 2011. 
  14. ^ Russell, Jon (27 April 2011). "Singapore Election Upset?". Asia Sentinel. Retrieved 3 May 2011. 
  15. ^ Ong, Andrea (25 April 2011). "NSP's Nicole Seah gets 'rockstar' treatment". The Straits Times. Retrieved 3 May 2011. 
  16. ^ Osman, Shamir (27 April 2011). "NSP 'leaving things to Nicole Seah'". Today Singapore. Retrieved 3 May 2011. 
  17. ^ Cheney, Satish (2 May 2011). "NSP defends defence cuts proposals". Today Singapore. Retrieved 3 May 2011. 
  18. ^ Ouyang, Timothy (8 May 2011). "GE: Tin Pei Ling "a factor" for weak results, says SM Goh". Retrieved 9 May 2011. 
  19. ^ New Paper, The (7 May 2011). "Nichole Seah files complaint against Tin Pei Ling". Retrieved 7 May 2011. 
  20. ^ Yahoo, The (10 Aug 2011). "No Police Action against Tin Pei Ling, Nicole". Retrieved 10 Aug 2011. 
  21. ^ "No police action against Tin Pei Ling, Nicole Seah". Yahoo. 14 August 2012. Retrieved 14 August 2012. 
  22. ^ Parliamentary Elections Act (Cap. 218, 2007 Rev. Ed.)
  23. ^ New Paper, The (23 May 2011). "Nicole Seah asks for donations online". Retrieved 23 May 2011. 
  24. ^

External links[edit]

Nicole Seah on Facebook