Nielsen Norman Group

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Nielsen Norman Group
IndustryInformation technology consulting
FoundedAugust 28, 1998; 25 years ago (1998-08-28) (incorporation)
HeadquartersFremont, California, United States Edit this at Wikidata

The Nielsen Norman Group (NN/g) is an American computer user interface and user experience consulting firm, founded in 1998 by Jakob Nielsen and Don Norman.[1] Their work includes an analysis of the interface of Microsoft's Windows 8 operating system.[2][3] They have done analyses of the user experience of mobile devices (including the iPad),[4][5][6] and intranets.[7] As of 2000, Bruce Tognazzini joined Nielsen Norman Group as a partner.[8]


  1. ^ "Where Did the Term "User Experience" Come From?". Adobe Blog. 2017-08-28. Retrieved 2019-11-13.
  2. ^ "Windows 8 Start Screen Interface Analyzed By Nielsen Norman Group". The Inquisitr News. Retrieved 17 September 2014.
  3. ^ "Windows 8 UI 'strategic mistake,' argues design guru". TechWorld. Archived from the original on 2016-06-03. Retrieved 17 September 2014.
  4. ^ "Nielsen Norman Group Says Mobile User Experience Stinks - Internet2Go - An Opus Research Advisory Service". Retrieved 17 September 2014.
  5. ^ "Research shows ways to make iPad apps more user-friendly -". Archived from the original on 11 July 2012. Retrieved 17 September 2014.
  6. ^ Gregg Keizer (10 June 2013). "Usability, not 'flat' design, key to Monday's iOS refresh". Computerworld. Retrieved 17 September 2014.
  7. ^ "Nielsen Norman Group Evaluates Intranet Portal Usability - InformationWeek". InformationWeek. Retrieved 17 September 2014.
  8. ^ "Former Apple Design Gurus Criticize Apple's Current Designs". TidBITS. 2015-11-13. Retrieved 2019-11-13.

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