|Born||Nigel John Oakes|
July 1962 (age 56)
|Title||Founder and CEO of SCL Group|
|Parent(s)||Major John Waddington Oakes|
Nigel John Oakes (born July 1962) is a British businessman, and the founder and CEO of Behavioural Dynamics Institute and SCL Group (formerly Strategic Communication Laboratories), the parent company of Cambridge Analytica.
Nigel Oakes was born in July 1962, the son of Major John Waddington Oakes, who was High Sheriff of Warwickshire in 1996, and lived at Whichford House in Whichford, Warwickshire. He was educated at Eton. He claims on the SCL website to have studied psychology at University College London (UCL), but a university spokesman says they have no record of this, and Alexander Nix (a director of SCL) says Oakes attended UCL "in a private capacity."
In 1992, Oakes talked to a trade journal about his work: "We use the same techniques as Aristotle and Hitler ... We appeal to people on an emotional level to get them to agree on a functional level."
In 2000, his company Behavioural Dynamics was based in Jakarta, Indonesia, where he worked as an image consultant to President Abdurrahman Wahid, who was facing financial misconduct allegations.
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