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Shox is a shoe feature developed by Nike and incorporated in several of their flagship athletic sports shoes. Shox is an array of small hollow columns in the midsoles of the shoe, usually of rubber. There are different formations, but Shox are usually four circular columns in a square formation to provide cushioning. There can also be five or six Shox, 25 mm high, though they may vary in height, and triangular and rectangular Shox that Nike says provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.
Nike claims that Shox not only absorb impact from heel strike while running, but also claims they "spring back" and add more power to a runner's stride. Aside from this alleged boost in speed, the Shox is supposed to provide superior shock absorption with high-tech elastic foam.
The newer Shox series is compatible with "Nike+ technology." The Nike Shox Saya+ is the most recent Shox with this feature. The new Nike Shox Q'Vida Hi shoe is a new woman's "dance boot" implementation of Shox.
Comedian Jerry Seinfeld is also a fan of, and wears Nike Shox.
Some of Nike’s best selling shoes include Shox, like the Shox NZ and Shox Turbo, which are available in different colors. These shoes can be found for customization on NikeID, Nike's online shoe customizing site. There are numerous options like different colors and materials for the Shox, along with custom tags.
Nike releases the first Shox based shoe.
The release of two popular Shox basketball shoes, the Nike Shox Explosive and the Nike Shox Elevate. The Shox VC IV, Shox signature shoe for Vince Carter, is also released.
Some of the new Shox are compatible with the Nike+iPod feature, particularly the Nike Shox Saya.
- "New York Times: Jerry Seinfeld Intends to Die Standing Up"
- "Nike sues Adidas over shoe patent". BBC. 2006-02-17. Retrieved 2009-04-17.