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Shox is a shoe feature first released by Nike in 2000 that is incorporated in several of their flagship athletic sports shoes. The shoe design includes a support system feature, which is an arrangement of small hollow columns in the midsole supporting the shoe's heel, which are made primarily with polyurethane. There are different formations of the shox technology, but most models include four circular columns in a square formation to provide cushioning. Later variations in shox models added one or two additional shox, 25 mm high, though they may vary in height; as well as triangular and rectangular shox that Nike claims provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.
Nike claims that Shox not only absorb impact from heel strike while running, but also claims they "spring back" and add more power to a runner's stride. Aside from this alleged boost in speed, the Shox is supposed to provide superior shock absorption with high-tech elastic foam.
The newer Shox series is compatible with "Nike+ technology." The Nike Shox Saya+ is the most recent Shox with this feature. The new Nike Shox Q'Vida Hi shoe is a new woman's "dance boot" implementation of Shox.
Some of Nike’s best selling shoes include Shox, like the Shox NZ and Shox Turbo, which are available in different colors. These shoes can be found for customization on NikeID, Nike's online shoe customizing site. There are numerous options like different colors and materials for the Shox, along with custom tags.
In 1984, designer Bruce Kilgore began researching the Shox project design. Inspiration for the shoe is said to have come from viewing indoor track sprinters appear to "bounce" after impacting the surface of the track. Nike developers experimented with many materials that were unable to provide the runner with sufficient support and also returning a small portion of energy to the runner following impact with the ground. Ultimately, polyurethane was developed as the key component to the Shox system success. Nike describes the Shox technology
Nike releases the first Shox based shoe. The shoe attracted considerable excitement due in part to the timing of its release. The new millennium energized consumers with hopes for new technologies, which contributed heavily to Nike Shox' early success.
During the 2000 Summer Olympics, the brand saw a tremendous boost in popularity when Team USA's Vince Carter dunked over a 7'2" center from Team France in a pair of Shox. Carter's dunk would become a major influence on Shox' advertisement strategy.
The release of two popular Shox basketball shoes, the Nike Shox Explosive and the Nike Shox Elevate. The Shox VC IV, Shox signature shoe for Vince Carter, is also released.
Some of the new Shox are compatible with the Nike+iPod feature, particularly the Nike Shox Saya.
Nike ends production of most designs implementing the Shox feature.
Shox Gravity released in January 2018 with tagline, "The 'Boing' is Back". This new model replaces traditional string laces with "Flywire" cable retention.
On June 29, 2019, Nike was scheduled to re-release the BB4 "Olympic" colorway. Vince Carter sported the shoes in different colorways throughout the 2018–19 NBA season. Carter wore the same model during the 2000 Summer Olympics where he pulled off "le dunk de la mort" ("the Dunk of Death"). Release was delayed indefinitely. The Nike Shox BB4 "Toronto Raptors" paid homage to Vince Carter's days as a Raptor (he wore a similar colorway during the season) and were released globally August 25, 2019.  The Nike Shox BB4 in the original colorway of Black/Metallic Silver/Lapis, debuted by Carter on November 15, 2000, will be released on September 20, 2019.
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- https://www.footlocker.com/product/Nike-Shox-BB4---Men-s/D9335100.html Shox BB4 Vince Carter