Nintendo Network Service Database

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Nintendo Network Service Database Inc.
Formerly called
Wii no Ma (2009–2012)
Industry Video games
Founded May 1, 2009; 8 years ago (2009-05-01)
Headquarters Kyoto, Japan
Key people
Yusuke Beppu
Products Nintendo Network
Parent Nintendo (2009–present)

Nintendo Network Service Database (or NSD) was formerly known as Wii no Ma. Originally created by Nintendo to provide digital entertainment as a service for Wii owners, the company has since been renamed.[1]

Currently, Nintendo Network Services handles all Nintendo Network operations, including programming and server maintenance inside Nintendo's in-house projects through its Nintendo Network Business & Development division and throughout various other external online software infrastructures. Lastly, the company also cooperates in developing third party online infrastructures compatible with Nintendo consoles and Nintendo Network.


Wii no Ma was originally a joint venture between Nintendo in co-operation with Dentsu which provide a video-on-demand service channel featuring programs and advertisements. The Wii no Ma Channel was viewable by those with a Wii and an Internet connection and it features family-oriented content, such as cartoons, brain-training quizzes, cookery, educational shows, and other programs produced for Nintendo exclusively. Broadcast began in Japan on May 1, 2009, and an international expansion was being considered.[2] In 2010 several trademarks were filed for the name.[3]

Nintendo ceased operation of the Wii no Ma Channel on April 30, 2012,[4] renaming the company Nintendo Network Service Database.


  1. ^
  2. ^ Lewis, Leo (2009-01-05). "Nintendo to take on broadcasters with Wii TV". London: The Times. Retrieved 2009-01-05. 
  3. ^ Jacob Lopez. ""Wii No Ma" Name Trademarked in U.S.". 
  4. ^ Frater, Patrick (February 22, 2012). "Nintendo to close VoD site". Film Business Asia. Retrieved February 22, 2012.