Nintendo World Store

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This article is about the New York City store. For the video game trade show, see Nintendo Space World.

Coordinates: 40°45′29″N 73°58′46″W / 40.75805°N 73.97941°W / 40.75805; -73.97941

Nintendo World Store
Industry Subsidiary of Nintendo
Consumer electronics
Founded May 14, 2005; 10 years ago (2005-05-14)
Number of locations
1 in United States (1 in US)
Rockefeller Center, New York, New York, USA
Key people
Paul Gonzalez (former manager)
Patrick Sadler (current)
Products Wii Us, Nintendo 3DSs, and 1st & 3rd-party software and accessories
Parent Nintendo

The Nintendo World Store is the flagship specialty store of video game corporation Nintendo. Located in New York, New York at Rockefeller Center at 10 Rockefeller Plaza, next to NBC's Today Show studios, the two-story, 10,000-square-foot (930 m2) store opened on May 14, 2005.[1]

The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to games, such as GoldenEye 007 and Super Mario Galaxy. The store includes Wii U, Nintendo 3DS, and Pokémon X and Y sections. It replaced the Pokémon Center that originally stood in the building, which has since been moved to a subsection of the store.[1] On the second level of the store, there are kiosks with various Wii U games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play.[2]

The Nintendo World Store regularly holds tournaments and shows for new games, giving early releases and prizes to winners.

On September 25, 2005, developer Shigeru Miyamoto visited the Nintendo World Store to commemorate the release of Nintendogs and the 20th anniversary of Super Mario Bros..[3]

On July 10, 2010, Dragon Quest creator Yuji Horii visited the Nintendo World Store to commemorate the release of Dragon Quest IX: Sentinels of the Starry Skies.[4]

On November 1, 2010, the Nintendo World Store re-opened after a three-week makeover that included various upgrades, including the addition of new Nintendo DSi systems, adjusted lighting, and an expanded museum area.[2] Part of the makeover included getting ready for the November 7, 2010 a celebration of the 25th anniversary of Super Mario Bros.[2] Guests to the celebration included Nintendo of America President Reggie Fils-Aime and game designer Shigeru Miyamoto.[5]

On November 17, 2012, the Nintendo World Store had a big launch event for the Wii U, and had hundreds of people in attendance. Reggie Fils-Aime also made an appearance in the event.[6]

From November 21, 2014 until January 15, 2015, anyone with a copy of Pokémon Alpha Sapphire or Omega Ruby could receive an Eon ticket for their individual game to have an in-game encounter with Latias or Latios, depending on their version of the game. Once the Eon ticket had been obtained, it could be passed on to other players with a copy of the game for free via StreetPass.


  1. ^ a b Sarrazin, Marc-André (April 21, 2005). "Nintendo World Store Opening Party — Nintendo Spin". Retrieved 2009-08-10. [dead link]
  2. ^ a b c Schreier, Jason (November 1, 2010). "Photos: New York’s Nintendo World Store Sports Slick Makeover". Wired. Retrieved 12 November 2010. 
  3. ^ James Ransom-Wiley (September 25, 2005). "Shigeru Miyamoto at Nintendo World". 
  4. ^ JC Fletcher (July 1, 2010). "Yuji Horii at Dragon Quest IX launch event". 
  5. ^ Thomsen, Michael. "Mario Turns 25 at the Nintendo World Store in New York". IGN. Retrieved 12 November 2010. [dead link]
  6. ^ Madden, Orla. November 2012 "Reggie Surprises Nintendo World Store Campers 24 Hours Before Wii U Launch" Check |url= scheme (help). 

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