Nirmalya Kumar

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Nirmalya Kumar
Nirmalya Kumar.JPG
Nirmalya Kumar at SPJIMR Academic Conclave 2011, Mumbai
Born (1960-03-08)March 8, 1960
Education M. Com, MBA, Ph.D.
Alma mater Calcutta University, Shivaji University, University of Illinois at Chicago, Kellogg School of Management in Northwestern University
Occupation Professor
Organization London Business School

Nirmalya Kumar (born 8 March 1960) is a London Business School professor.[1] Between 2001 and 2009, he also served on five Boards of Directors of Indian firms including ACC Limited and Zensar Technologies.[2][3]



Kumar was educated at La Martiniere Calcutta school, and received his Bachelors of Commerce degree from Calcutta University in 1980, and his Masters of Commerce degree from Shivaji University in 1983. In 1986, he completed his MBA at the University of Illinois at Chicago and in 1991, received his Ph.D. in Marketing at the Kellogg School of Management in Northwestern University.


Kumar has recently joined Tata Sons as a member-group executive council. Before this, he was a Professor of Marketing and Director of Aditya Birla India Centre at London Business School.

He previously served on the faculty of Harvard Business School, IMD-International Institute for Management Development (Switzerland), and Kellogg School of Management at Northwestern University.[4]

He has authored seven books on marketing and business-related topics. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.[5][6] He appears on the lists of Thinkers50, World's Best B-School Professors, and 50 Most Influential Business School Professors. In 2011, he received the Global Village Award by Thinkers50 for the person who contributed most to the business community's understanding of globalization and the new frontiers established by emerging markets. In 2012, he received an honorary fellowship from School of Oriental and African Studies (SOAS).


  • Nirmalya Kumar (2004). Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Harvard Business School Press. 
  • Nirmalya Kumar (2005). Global Marketing. BusinessWorld. 
  • Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press. 
  • Nirmalya Kumar; James C. Anderson and James A. Narus (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press. 
  • Nirmalya Kumar (2009). India's Global Powerhouses: How They Are Taking on the World. Harvard Business School Press. 
  • Nirmalya Kumar and Phanish Puranam (2012). India Inside: The emerging innovation challenge to the West. Harvard Business Review Press. 
  • Nirmalya Kumar and Jan-Benedict Steenkamp (2013). Brand Breakout: How emerging market brands will go global. Palgrave. 


  1. ^ Nirmalya Kumar. Contemporary Authors Online. June 15, 2007. Retrieved on December 20, 2010.
  2. ^ "Independent directors of Indian firms on a quitting spree". SiliconIndia. 20 April 2009. Retrieved 2011-01-20. 
  3. ^ "Speed And Information The Key To Retail Industry Success". News Blaze. 18 November 2006. Retrieved 2011-01-20. 
  4. ^ "Nirmalya Kumar on private labels". Management Issues. 29 May 2007. Retrieved 2011-01-20. 
  5. ^ Ashley Countinho (23 January 2008). "3Vs new mantra for B2B companies". The Economic Times. 
  6. ^ Monique Reece (29 August 2004). "Kumar: Differentiate company marketing with three Vs". Denver Business Journal. 

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