Nirmalya Kumar

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Nirmalya Kumar
Nirmalya Kumar.JPG
Nirmalya Kumar at SPJIMR Academic Conclave 2011, Mumbai
Born (1960-03-08) 8 March 1960 (age 59)
EducationMCom, MBA, PhD
Alma materCalcutta University, Shivaji University, University of Illinois at Chicago, Kellogg School of Management in Northwestern University
OrganizationSingapore Management University

Nirmalya Kumar (born 8 March 1960) is Lee Kong Chian Professor of Marketing at Singapore Management University and a Distinguished Fellow at INSEAD Emerging Markets Institute.[1] He also served on many Boards of Directors of Indian firms including ACC Limited and Zensar Technologies.[2][3]



Kumar was educated at La Martiniere Calcutta school, and received his Bachelor of Commerce degree from Calcutta University in 1980, and his Master of Commerce degree from Shivaji University in 1983. In 1986, he completed his MBA at the University of Illinois at Chicago and in 1991, received his Ph.D in Marketing at the Kellogg School of Management in Northwestern University.


Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University and Distinguished Fellow at INSEAD Emerging Markets Institute. Between 2013 and 2016, Kumar was a member-group executive council and head of strategy at Tata Sons. He wrote a blog post on being fired from this role.[4] Before this, he was a Professor of Marketing and Director of Aditya Birla India Centre at London Business School.

He previously served on the faculty of Harvard Business School, IMD-International Institute for Management Development (Switzerland), and Kellogg School of Management at Northwestern University.[5]

He has authored nine books, besides nine appearances in Harvard Business Review, on marketing and business-related topics. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.[6][7]

He has appeared on the lists of Thinkers50, World's Best B-School Professors, and 50 Most Influential Business School Professors. In 2011, he received the Global Village Award by Thinkers50 for the person who contributed most to the business community's understanding of globalization and the new frontiers established by emerging markets. In 2012, he received an honorary fellowship from School of Oriental and African Studies (SOAS) for his support of South Asian art. Following six Case Centre awards for best selling cases, in 2014, Kumar received their Outstanding Contribution to the Case Method Award. In 2017, he was inducted into the Thinkers50 Hall of Fame for making a lasting and vital impact on how organisations are led and managed. [8]

Kumar has over the past 30 years amassed an important collection of paintings from Bengal 1900-1947, especially of the artists Hemendranath Mazumdar, Jamini Roy, and Rabindranath Tagore. Selections from his collection have been borrowed for exhibitions by Asia House London, Bauhaus Museum in Dessau Germany, Museo delle Culture Lugano in Switzerland, National Gallery Singapore, and Tate Britain. <ref>{{cite news

| url =
| title = Interview: Art Collector Nirmalya Kumar
| publisher = Artland


  • Nirmalya Kumar (2004). Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Harvard Business School Press.
  • Nirmalya Kumar (2005). Global Marketing. BusinessWorld.
  • Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
  • Nirmalya Kumar; James C. Anderson; James A. Narus (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press.
  • Nirmalya Kumar (2009). India's Global Powerhouses: How They Are Taking on the World. Harvard Business School Press.
  • Nirmalya Kumar and Phanish Puranam (2012). India Inside: The emerging innovation challenge to the West. Harvard Business Review Press.
  • Nirmalya Kumar and Jan-Benedict Steenkamp (2013). Brand Breakout: How emerging market brands will go global. Palgrave.
  • Nirmalya Kumar (2018). Thinking Smart: How to master work, life and everything in-between. Harper Collins India.
  • Caterina Corni and Nirmalya Kumar (2019). Hemen Mazumdar: The Last Romantic. Singapore Management University.


  1. ^ "Nirmalya Kumar". INSEAD Knowledge. Retrieved 31 January 2019.
  2. ^ "Independent directors of Indian firms on a quitting spree". SiliconIndia. 20 April 2009. Retrieved 20 January 2011.
  3. ^ "Speed And Information The Key To Retail Industry Success". News Blaze. 18 November 2006. Retrieved 20 January 2011.
  4. ^
  5. ^ "Nirmalya Kumar on private labels". Management Issues. 29 May 2007. Retrieved 20 January 2011.
  6. ^ Ashley Countinho (23 January 2008). "3Vs new mantra for B2B companies". The Economic Times.
  7. ^ Monique Reece (29 August 2004). "Kumar: Differentiate company marketing with three Vs". Denver Business Journal.
  8. ^ "Hall of Fame: Saluting Distinguished Management Thinkers and Their Contributions". Thinkers 50.

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