Nita Mehta

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Nita Mehta
Born12th January
Spouse(s)Subhash Mehta
Culinary career
Cooking styleIndian
Websitenitamehta.com

Nita Mehta is an Indian celebrity chef,[1] author,[2] restaurateur[3] and media personality, known for her cookbooks, cooking classes[4] and as a celebrity judge on cooking based television shows.[5]

Mehta has authored more than 400 cookbooks of which 6 million copies have been sold worldwide. In 1999, she won the Best Asian Cookbook Award for her book Flavours of Indian Cooking at the World Cookbook Fair in Paris.[6]

Career[edit]

Author[edit]

Mehta has been called a "Cooking Expert" and "Nutrition Expert" in the media.[7][8] She has authored more than 400 cookbooks of which 6 million copies have been sold worldwide. In 1999, she won the Best Asian Cookbook Award for her book Flavours of Indian Cooking at the World Cookbook Fair in Paris.[6] Other notable books include Indian Cooking With Olive Oil,[8] Vegetarian Chinese,[9] Zero Oil Cooking,[10] Diabetes Delicacies,[11] 101 Recipes for Children,[12] and The Best of Chicken and Paneer.[13] Until recently, cookery shelves in Indian bookstores used to be the monopoly of Mehta along with fellow chef-cum-authors Sanjeev Kapoor and Tarla Dalal. In recent years they have started facing competition from regional authors.[1]

Entrepreneurship[edit]

Nita Mehta herself runs a culinary academy known as Nita Mehta Culinary Academy in New Delhi, started in 2001.[14] Apart from the original campus set up by Mehta, the academy runs on a franchise model.[15] Courses include those for fast food, traditional Indian meals, picnic packs, "low-calorie snacks", salads, desserts, chocolates, confectionery as well as "healthy heart" recipes.[4][16] In recent years, the academy has seen a rise in people wanting to learn international cuisines such as Burmese, Lebanese, Japanese and Singaporean according to Mehta.[17] Nita owns a publishing house, SNAB Publishers many of whose books are authored by Nita herself.[18]

In 2012, Mehta turned restaurateur with the launch of her restaurant Kelong at Sarabha Nagar in Ludhiana.[3]

Celebrity Appearances[edit]

Several banks have chosen Nita Mehta's cooking classes among other events of interest to women to disseminate information related to personal finance, based on a Reserve Bank of India directive in 2004.[19] Panasonic organised an event in Coimbatore in 2004 where Nita Mehta was invited to share recipes for microwave cooking to promote the same.[20] In 2007, Kurkure, a brand of ready-to-eat snacks owned by Pepsico ran a recipe contest which was judged by Nita Mehta.[21] In 2010, Mehta was roped in by Hamdard Laboratories to create new mocktail and dessert recipes for Rooh Afza, their all season summer drink, which were used in a new marketing campaign.[22] Also in 2010, Step by Step a school in Panchsheel, New Delhi consulted Mehta who provided a menu which was handed over to parents as a guide to food which should be packed for students going to the school.[23] Nita Mehta has judged several cooking contests, such as Mallika-e-Kitchen 2011 which culminated at JW Marriott in Chandigarh.[24] Later in 2011, Mehta appeared on the television cooking contest MasterChef India as a judge.[5]

Awards[edit]

  • Best Asian Cookbook Award for Flavours of Indian Cooking at the World Cookbook Fair in Paris (1999)[6]

References[edit]

  1. ^ a b "Compilations of regional cuisines in English gaining popularity in Mumbai". Daily News and Analysis. 19 March 2010. Retrieved 7 August 2012.
  2. ^ "Morsels of pleasure". The Hindu. 18 September 2010. Retrieved 7 August 2012.
  3. ^ a b "Nita Mehta's multi-cuisine restaurant Kelong is going to open in Sarabha Nagar Ludhiana". Ludhianadistrict.com. Retrieved 7 August 2012.
  4. ^ a b "Cooking up a delight". Hindustan Times. 15 July 2006. Retrieved 13 August 2012.
  5. ^ a b "Chef Saby and Nita Mehta on MasterChef". Deccan Chronicle. 26 November 2011. Retrieved 13 August 2012.
  6. ^ a b c "Switch to olive oil for better health". Times of India. 7 June 2012. Retrieved 7 August 2012.
  7. ^ "Cook and be done with it". The Hindu. 15 July 2005. Retrieved 13 August 2012.
  8. ^ a b "Switch to olive oil for better health: Cookery expert Nita Mehta". Hindustan Times. 8 January 2012. Retrieved 13 August 2012.
  9. ^ "Sizzling sounds of India's second favourite food". China Daily. 21 November 2006. Retrieved 13 August 2012.
  10. ^ "Healthy living". Eastern Eye. 16 March 2012. Retrieved 13 August 2012.
  11. ^ "Fight lifestyle diseases with good food". Times of India. 28 September 2011. Retrieved 13 August 2012.
  12. ^ "Morsels of pleasure". The Hindu. 15 September 2010. Retrieved 13 August 2012.
  13. ^ "Chicken and paneer". The Hindu. 10 February 2002. Retrieved 13 August 2012.
  14. ^ "Baking love – with truffles and tiramisu!". Times of India. 19 December 2011. Retrieved 13 August 2012.
  15. ^ "http://www.hospitalitybizindia.com/detailNews.aspx?aid=2942&sid=1". Hospitalitybizindia.com. External link in |title= (help); Missing or empty |url= (help)
  16. ^ "Of skills and skillets". The Telegraph. 12 August 2006. Retrieved 13 August 2012. Italic or bold markup not allowed in: |newspaper= (help)
  17. ^ "Through the cooking class!". Times of India. 21 September 2011. Retrieved 13 August 2012.
  18. ^ "SNAB Publishers – India". Nitamehta.com. Retrieved 13 August 2012.
  19. ^ "Financial Products: Wooing The Woman". The Financial Express. 27 September 2004. Retrieved 13 August 2012.
  20. ^ "Tikkas, truffle and tips". The Hindu. 1 June 2006. Retrieved 13 August 2012.
  21. ^ "Become celebrities overnight!". The Hindu. 4 August 2007. Retrieved 13 August 2012.
  22. ^ "Hamdard gives century-old Rooh Afza a facelift". Hindustan Times. 28 June 2010. Retrieved 13 August 2012.
  23. ^ "Course Meal". Indian Express. 17 February 2010. Retrieved 13 August 2012.
  24. ^ "Kitchen Queen". Indian Express. 15 October 2011. Retrieved 13 August 2012.

External links[edit]