No, Not Much
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The song is an ironic protestation of love, in which the lover rhetorically denies his devotion but then continually undercuts and enfeebles the denial until the exact opposite is conveyed. It was one of a large number of Stillman-Allen compositions that were recorded by The Four Lads. The recording by The Four Lads was released by Columbia Records as catalog number 40629. It first reached the Billboard magazine charts on January 28, 1956. On the Disk Jockey chart it peaked at #2; on the Best Seller chart, at #4; on the Juke Box chart, at #4; on the composite chart of the top 100 songs, it reached #3. It became a gold record.
The song was subsequently recorded by The Vogues and The Smoke Ring, both of whom charted their versions in 1969. In all of the versions, the first two lines of the second verse are omitted and replaced by an instrumental.
In the Vogues' version the lyric line: "Like a ten-cent soda doesn't cost a dime", was replaced by the lyric: "Like the song I'm singing doesn't mean a rhyme," because the former lyric line was considered outdated.
British singer Robert Palmer also recorded a version of this song for his 1992 studio album 'Ridin' High'.
This song also appeared in an episode of the TV show "Scrubs." It was sung by the hospital employee a capella band in the 4th-season episode "My Ocardial Infarction". It is also one of the songs of its era included in the Broadway musical "Forever Plaid".
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