No Brainer (song)

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"No Brainer"
DJ Khaled No Brainer.png
Single by DJ Khaled featuring Justin Bieber, Chance the Rapper and Quavo
from the album Father of Asahd
Released July 27, 2018 (2018-07-27)
Format Digital download
Recorded 2018
Length 4:20
Label
Songwriter(s)
Producer(s)
DJ Khaled singles chronology
"Dinero"
(2018)
"No Brainer"
(2018)
Justin Bieber singles chronology
"Hard 2 Face Reality"
(2018)
"No Brainer"
(2018)
Chance the Rapper singles chronology
"Wala Cam"
(2018)
"No Brainer"
(2018)
Quavo singles chronology
"Ghostbusters"
(2018)
"No Brainer"
(2018)
Music video
"No Brainer" on YouTube

"No Brainer" is a song by American musician DJ Khaled, featuring guest vocals from Canadian singer Justin Bieber and American rappers Chance the Rapper and Quavo. The song was released on July 27, 2018 by We the Best Music Group and Epic Records,[1] the second single from Khaled's upcoming eleventh studio album, Father of Asahd (2018).[2][3][4] It marks the second collaboration between Khaled, Bieber, Chance the Rapper and Quavo, following "I'm the One". Khaled produced the song with DaviDor, Sir Nolan, Nic Nac and Poo Bear. The song peaked within the top ten of the charts in Australia, New Zealand, Norway, Sweden, Ireland, the United Kingdom and the United States.

Release and promotion[edit]

In early July, DJ Khaled shared plans for his song, inspired by his vacation to Cabo San Lucas. "I'm gonna make my own soap," he said. "So I'm here to announce today—and this is crazy that we're talking about this—I'm gonna make my own soap."[5] He also revealed, "I got a song coming out with Justin Bieber and some more of my great friends on the record. I want it to be a surprise, but it's going to be one of the biggest anthems."[6] In a series of teasers on Instagram, he gradually rolled out the news. In one video, Justin and his manager, Scooter Braun, joined in and showcased their southern accents. "We've always been the best and always will be the best. That's a statement and a half," Bieber teased.[7]

Critical reception[edit]

Billboard's Sam Tornow described the song as a potential summer hit with its "all-star cast, bubbly beats and infectious chorus". He wrote: "The crew keeps the hype up all the way through, from Bieber's first chorus until his last. Every collaborator holds his own, accenting each other's different styles while still popping off during his own verse."[2] Conversely, Sheldon Pearce of Pitchfork called the song "gratuitous fun that's derivative and shiftless and capitalistic".[8]

Commercial performance[edit]

In the United States, the song debuted at number five on the US Billboard Hot 100, making it Khaled's fourth top-ten song, Bieber's 14th, Chance the Rapper notches his second and Quavo posts his fifth top ten on the chart.[9]

In the United Kingdom, "No Brainer" debuted at number one on the Official Trending Chart following its release, with the song set to debut at number 9 of the chart regardless of any added points.[10] In August 2018, the song opened at number four on the UK Singles Chart, where it became DJ Khaled's third and Bieber's 14th top-five single in the country.[11] As for other countries, the song reached the top ten of the charts of Australia, New Zealand, Norway, Sweden and Ireland.

Music video[edit]

The music video premiered via YouTube an hour after the song's release. Directed by Colin Tilley, the video begins on the set of a movie in Hollywood with "We The Best" replacing the typical white Hollywood Sign. Bieber helms the director chair alongside Khaled and his son, Asahd. One scene is absolutely oozing with Wayne's World vibes as Khaled and Justin stand atop the faux clouds. Product placement is heavily displayed throughout the blockbuster, boasting different liquors from Bumbu to Ciroc and Belaire. Quavo injects himself into the colorful scene taking on the role of an artist, meticulously painting away at his blank canvas with a parrot mysteriously chilling out on his shoulder. Chance is the last of the co-stars to make an appearance, and the setting immediately switches to a Gatsby-themed party, as the squad dances the night away.[12]

Personnel[edit]

Credits adapted from Tidal.[13]

  • DJ Khaled – vocals, production
  • Justin Bieber – vocals
  • Chance the Rapper – vocals
  • Quavo – vocals
  • DaviDior – production
  • Sir Nolan – production
  • Nic Nac – production
  • Poo Bear – co-production
  • Manny Marroquin – mix engineering
  • Chris Athens – master engineering
  • Chris O'Ryan – engineering
  • Chris Galland – engineering
  • Scott Desmarais – engineering assistance
  • Robin Florent – engineering assistance
  • Jeff Lane – record engineering
  • Josh Gudwin – record engineering
  • Juan "Wize" Peña – record engineering
  • Brendan Morawaski – record engineering

Charts[edit]

Chart (2018) Peak
position
Australia (ARIA)[14] 6
Austria (Ö3 Austria Top 40)[15] 7
Belgium (Ultratop 50 Flanders)[16] 24
Belgium (Ultratop 50 Wallonia)[17] 33
Canada (Canadian Hot 100)[18] 4
Czech Republic (Singles Digitál Top 100)[19] 10
Croatia Airplay (HRT)[20] 54
Denmark (Tracklisten)[21] 1
Finland (Suomen virallinen lista)[22] 11
France (SNEP)[23] 22
Germany (Official German Charts)[24] 15
Hungary (Single Top 40)[25] 6
Hungary (Stream Top 40)[26] 11
Ireland (IRMA)[27] 4
Italy (FIMI)[28] 33
Japan (Japan Hot 100)[29] 29
Latvia (Latvijas Top 40)[30] 28
Lebanon (Lebanese Top 20)[31] 7
Malaysia (RIM)[32] 13
Netherlands (Dutch Top 40)[33] 17
Netherlands (Single Top 100)[34] 16
New Zealand (Recorded Music NZ)[35] 2
Norway (VG-lista)[36] 4
Portugal (AFP)[37] 13
Romania (Airplay 100)[38] 67
Scotland (Official Charts Company)[39] 17
Singapore (RIAS)[40] 5
Slovakia (Rádio Top 100)[41] 91
Slovakia (Singles Digitál Top 100)[42] 6
South Korea International (Gaon)[43] 32
Spain (PROMUSICAE)[44] 65
Sweden (Sverigetopplistan)[45] 4
Switzerland (Schweizer Hitparade)[46] 12
UK Singles (Official Charts Company)[47] 3
UK R&B (Official Charts Company)[48] 2
US Billboard Hot 100[49] 5
US Adult Top 40 (Billboard)[50] 27
US Dance Club Songs (Billboard)[51] 54
US Hot R&B/Hip-Hop Songs (Billboard)[52] 4
US Mainstream Top 40 (Billboard)[53] 8
US Rhythmic (Billboard)[54] 4

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[55] Platinum 70,000^
New Zealand (RMNZ)[56] Gold 15,000*
United Kingdom (BPI)[57] Silver 200,000double-dagger
United States (RIAA)[58] Gold 500,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone

References[edit]

  1. ^ "DJ Khaled Announces New Single 'No Brainer' Featuring Justin Bieber, Chance the Rapper, & Quavo". Rap-Up. July 23, 2018. Retrieved July 25, 2018. 
  2. ^ a b Tornow, Sam (July 27, 2018). "DJ Khaled Drops 'No Brainer' Featuring Justin Bieber, Chance the Rapper and Quavo: Listen". Billboard. Retrieved July 27, 2018. 
  3. ^ Johnson, Cherise (July 23, 2018). "DJ Khaled Announces "No Brainer" With Quavo, Chance The Rapper & Justin Bieber". HipHopDX. Retrieved July 25, 2018. 
  4. ^ Roth, Madeline (July 27, 2018). "Justin Bieber Is All Smiles In DJ Khaled's Star-Studded 'No Brainer' Video". MTV News. Retrieved August 3, 2018. 
  5. ^ "DJ Khaled Teases Justin Bieber Collaboration: 'It's One of the Biggest Anthems'". Rap-Up. July 11, 2018. Retrieved July 25, 2018. 
  6. ^ "DJ Khaled unveils new song No Brainer". Bang Showbiz. July 24, 2018. Retrieved July 25, 2018 – via MSN. 
  7. ^ Nied, Mike (July 23, 2018). "DJ Khaled Reunites With Justin Bieber, Chance The Rapper & Quavo On "No Brainer"". Idolator. Retrieved July 25, 2018. 
  8. ^ Pearce, Sheldon (July 27, 2018). ""No Brainer" [ft. Justin Bieber. Chance the Rapper & Quavo] by DJ Khaled Review". Pitchfork. Retrieved July 27, 2018. 
  9. ^ Trust, Gary (August 6, 2018). "Drake Dominates Hot 100 for Fourth Week With 'In My Feelings,' DJ Khaled's All-Star 'No Brainer' Debuts at No. 5". Billboard. Retrieved August 7, 2018. 
  10. ^ Cospey, Rob (July 30, 2018). "DJ Khaled, Justin Bieber's No Brainer scores this week's Number 1 trending song". Official Charts Company. Retrieved August 1, 2018. 
  11. ^ White, Jack (August 3, 2018). "Drake takes out a third week at Number 1 as DJ Khaled scores Top 5 new entry". Official Charts Company. Retrieved August 4, 2018. 
  12. ^ Saponara, Michael (July 27, 2018). "Blockbuster 'No Brainer' Video With Justin Bieber, Quavo & Chance The Rapper: Watch". Billboard. Retrieved July 28, 2018. 
  13. ^ "No Brainer / DJ Khaled TIDAL". Tidal. Retrieved July 30, 2018. 
  14. ^ "Australian-charts.com – DJ Khaled feat. Justin Bieber, Chance the Rapper & Quavo – No Brainer". ARIA Top 50 Singles. Retrieved August 4, 2018.
  15. ^ "Austriancharts.at – DJ Khaled feat. Justin Bieber, Chance the Rapper & Quavo – No Brainer" (in German). Ö3 Austria Top 40. Retrieved August 8, 2018.
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  24. ^ "Offiziellecharts.de – DJ Khaled feat. Justin Bieber, Chance the Rapper & Quavo – No Brainer". GfK Entertainment Charts. Retrieved August 3, 2018.
  25. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved August 9, 2018.
  26. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved August 16, 2018.
  27. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved August 11, 2018. 
  28. ^ "Top Singoli – Classifica settimanale WK 31" (in Italian). Federazione Industria Musicale Italiana. Retrieved August 4, 2018. 
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  30. ^ "Latvijas Top 40". Latvijas Radio. August 28, 2018. Archived from the original on August 28, 2018. Retrieved August 28, 2018. 
  31. ^ "DJ Khaled – Lebanese Chart Top 20 History". The Official Lebanese Top 20. Retrieved September 14, 2018. 
  32. ^ "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Retrieved September 18, 2018. 
  33. ^ "Nederlandse Top 40 – week 35, 2018" (in Dutch). Dutch Top 40 Retrieved September 1, 2018.
  34. ^ "Dutchcharts.nl – DJ Khaled feat. Justin Bieber, Chance the Rapper & Quavo – No Brainer" (in Dutch). Single Top 100. Retrieved August 24, 2018.
  35. ^ "NZ Top 40 Singles Chart". Recorded Music NZ. August 13, 2018. Retrieved August 10, 2018. 
  36. ^ "VG-lista – Topp 20 Single uke 34, 2018". VG-lista. Retrieved August 24, 2018. 
  37. ^ "Portuguesecharts.com – DJ Khaled feat. Justin Bieber, Chance the Rapper & Quavo – No Brainer". AFP Top 100 Singles. Retrieved August 30, 2018.
  38. ^ "Kiss FM Live – #1 HIT RADIO". www.kissfm.ro. Retrieved August 26, 2018. 
  39. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved August 4, 2018.
  40. ^ "Singapore Top 30 Digital Streaming Chart Week 32" (PDF). Recording Industry Association (Singapore). Archived from the original (PDF) on August 27, 2018. 
  41. ^ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201835 into search. Retrieved September 4, 2018.
  42. ^ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201831 into search. Retrieved August 7, 2018.
  43. ^ "Gaon Download Chart – Issue date: 2018.08.12 – 2018.08.18". Gaon Chart. Retrieved September 10, 2018. 
  44. ^ "Top 100 Canciones – Semana 34: del 17.08.2018 al 23.08.2018" (PDF) (in Spanish). Productores de Música de España. Retrieved August 28, 2018. 
  45. ^ "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved August 11, 2018. 
  46. ^ "Swisscharts.com – DJ Khaled feat. Justin Bieber, Chance the Rapper & Quavo – No Brainer". Swiss Singles Chart. Retrieved August 6, 2018.
  47. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved August 11, 2018.
  48. ^ "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved August 5, 2018.
  49. ^ "DJ Khaled Chart History (Hot 100)". Billboard. Retrieved August 7, 2018.
  50. ^ "DJ Khaled Chart History (Adult Pop Songs)". Billboard. Retrieved September 11, 2018.
  51. ^ "Dance Club Songs: September 1, 2018". Billboard. Retrieved August 28, 2018. 
  52. ^ "DJ Khaled Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved August 7, 2018.
  53. ^ "DJ Khaled Chart History (Pop Songs)". Billboard. Retrieved September 5, 2018.
  54. ^ "DJ Khaled Chart History (Rhythmic)". Billboard. Retrieved September 18, 2018.
  55. ^ "ARIA Australian Top 50 Singles". Australian Recording Industry Association. September 10, 2018. Retrieved September 8, 2018. 
  56. ^ "New Zealand single certifications – DJ Khaled feat. Justin Bieber, Chance the Rapper and Quavo – No Brainer". Recorded Music NZ. Retrieved August 31, 2018. 
  57. ^ "British single certifications – DJ Khaled feat. Justin Bieber, Chance the Rapper and Quavo – No Brainer". British Phonographic Industry. Retrieved September 7, 2018.  Select singles in the Format field. Select Silver in the Certification field. Enter No Brainer in the search field and then press Enter.
  58. ^ "American single certifications – DJ Khaled feat. Justin Bieber, Chance the Rapper and Quavo – No Brainer". Recording Industry Association of America. Retrieved September 7, 2018.  If necessary, click Advanced, then click Format, then select Single, then click SEARCH.