No More Page 3
|Motto||"No More Page 3" and
"Boobs are not news"
|Founded||August 22, 2012|
|Mission||To persuade the editor of The Sun to voluntarily remove topless models from Page 3 of its daily newspaper.|
No More Page 3 was a successful campaign to stop The Sun from including pictures of topless glamour models on its Page 3; it ended when the topless feature was discontinued. The campaign was started by Lucy-Anne Holmes in August 2012; it reached 215,000 signatures by January 2015. The campaign gained widespread support from MPs and organisations but was criticised by Alison Webster, the photographer for Page 3. In January 2015, it was reported that The Sun had ended Page 3, but the feature was revived for one issue published on 22 January. Following that, Page 3 has not been featured in The Sun again.
History of the campaign
The campaign began in August 2012, with a petition asking The Sun's then editor Dominic Mohan to remove images of topless women from Page 3. The petition accrued 84,000 signatures by March 2013 and by January 2015 the petition had reached 215,000 signatories. In February 2013, the campaign ran a Tweet Murdoch Day, asking supporters to flood The Sun's proprietor Rupert Murdoch with messages. The campaign also tried to persuade Lego to stop running promotions in The Sun. Lego confirmed in March 2013 that their tie-in would end but denied that the move was due to the campaign.
In August 2013, the editor of the Irish edition of the paper, Paul Clarkson, replaced the photograph of a topless model on Page 3 with a picture of a woman in swimwear. His decision was welcomed by Holmes. Dinsmore said in August 2013 that the Page 3 girl feature would remain in the UK despite campaigners calling for the Irish change to be copied there.
Following a 2013 Huffington Post article, discussing readers' potential attitudes towards models and Page 3's association with rape culture, which revealed comments made on the Daily Star's Page 3 website, the Daily Star removed all comments within a few days and permanently disabled the feature to comment on the page 3 section.
A joint campaign between No More Page 3 and Child Eyes called for the redesigning of supermarket newspaper displays to avoid children being exposed to sexual content on newspaper front pages. Such action had also been a proposal of the Government's Bailey Review in 2011. In November 2014, UK supermarkets Tesco and Waitrose announced that they would be implementing such a redesign. By January 2015, 30 universities had opted to boycott The Sun newspaper until the Page 3 topless feature was dropped.
The Sun was reported in mid-January 2015 to have dropped the feature from the printed edition of the paper but it returned after less than a week on 22 January. Lucy-Anne Holmes was reported as having tweeted: "So it seems the fight might be back on." However, the revival turned out to be a one-off and, with the exception of that one day, Page 3 in its previous form has continued to be absent from The Sun.
The campaign received support from Green MP Caroline Lucas along with cross party support from over 140 other MPs. It also had the support of many groups and organizations including the National Assembly for Wales, UK Girlguiding, National Union of Teachers, National Association of Head Teachers, the Association of Teachers and Lecturers, UNISON, the British Youth Council, The Girls' Brigade, Rape Crisis, Women's Aid, End Violence Against Women Coalition, The Everyday Sexism Project, White Ribbon Campaign, Zero Tolerance, Aurora New Dawn, Shape Your Culture, The Women's Room, The Women's International League for Peace and Freedom, UK Feminista, Local Mums Online, Turn your back on Page 3, Object, Child Eyes, Certain Curtain Theatre Company & Arts Against Abuse, BODY Charity, Say No To Child Abuse, Great Men Value Women, Respect UK, The Association of Breastfeeding Mothers, Victim No More, Population Matters, the Women's Sports Trust, AVA (Against Violence & Abuse) and LIFT.
Criticism of the campaign
The feminist columnist Rowan Pelling said in April 2013, that she was less concerned with the depiction of women on Page 3 than she was with that in lads mags and on the Internet. The official photographer for Page 3, Alison Webster, also criticised the campaign saying that "people should be able to make their own choices" and "If you have a problem with your body, if as a child you grew up with certain body issues, then I can see how Page Three could affect you. But if you are comfortable with yourself then it will have no effect on you at all".
- Davies-Arai, Stephanie (22 August 2013). "An open letter to David Dinsmore on the first birthday of No More Page 3". The Huffington Post. Retrieved 31 August 2013.
- "Lucy Ann Holmes". The Independent. Retrieved 31 August 2013.
- Lucy (12 February 2015). "New beginnings". nomorepage3.org. Archived from the original on 12 March 2015.
What we have achieved together so far has been extraordinary. [..] pushing for this initial, much needed change and the results have gone far beyond our original remit. [..] we are now planning to take a break before we come back to start on the next bit [on more general issues]
- Lucy-Anne, Holmes (20 September 2012). "Exclusive: We've seen enough breasts - why I started the No More Page 3 campaign". The Independent. Retrieved 12 June 2013.
- Cochrane, Kira (10 March 2013). "No More Page 3 campaigner Lucy-Anne Holmes on her battle with the Sun". The Guardian. Retrieved 12 June 2013.
- Lisa O'Carroll, Mark Sweney and Roy Greenslade "The Sun calls time on topless Page 3 models after 44 years", The Guardian, 19 January 2015
- Peacock, Louisa (8 August 2013). "The Sun drops Page 3 from Irish edition". The Telegraph. Retrieved 1 September 2013.
- Reynolds, John (8 August 2013). "The Sun's Page 3 under renewed pressure after Irish cover up". The Guardian. Retrieved 1 September 2013.
- Turvill, William (26 June 2013). "'News in Briefs' dropped but new Sun editor says Page Three girls are here to stay". Press Gazette. Retrieved 1 September 2013.
- Clarke, Lisa (8 April 2013). "Mostly Harmless? I Beg to Differ". The Huffington Post. AOL. Retrieved 22 January 2015.
- "Supermarkets to hide tabloid front pages because of sexual content concerns". BBC News. 22 November 2014. Retrieved 22 November 2014.
- An article of this aspect of the campaign can be found at: "Students! No More Page 3 Needs You!". No More Page 3. Retrieved 25 November 2014.
- Turner, Camilla (22 January 2015). "The Sun brings back Page 3 - but was it all a stunt?". Daily Telegraph. UK. Retrieved 22 July 2015.
- Quinn, Ben; O'Carroll, Lisa (22 January 2015). "The Sun brings back topless women days after apparent end of Page 3". The Guardian. UK. Retrieved 22 July 2015.
- Greenslade, Roy (6 March 2015). "The Sun suffers big sales fall without Page 3 - but don't rush to conclusions". The Guardian. UK. Retrieved 22 July 2015.
- BBC, news (12 June 2013). "Caroline Lucas in Page Three T-shirt protest during debate". BBC news. Retrieved 12 June 2013.
- "Letter to the Editor signed by MPs". No More Page 3. Retrieved 25 November 2014.
- "We support the No More Page 3 campaign and give our reasons". No More Page 3. Retrieved 25 November 2014.
- Jukes, Peter (22 April 2013). "The End of Rupert Murdoch's Page 3 Girl?". Newsweek. in The Daily Beast. Retrieved 1 September 2013.
- Rehman, Najeeb (17 September 2012). "Should Page Three be banned?". Body Confidential. Confidential Publishing. Retrieved 7 September 2013.
- Gentleman, Amelia (22 July 2013). "Cameron refuses to back ban on Sun's Page 3 topless images". The Guardian. Retrieved 1 September 2013.