No Poop July
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No Poop July is a TikTok trend promoted by the influencer Okcron. Multiple news articles urged TikTok users to not seriously do this trend, with a doctor stating “It’s a funny thing to joke about, but it’s a potentially serious thing to do”. A total of 130 million views came from a trend-based hastag, #NoPoopJuly. The challenge also tripled in popularity since its last editions.
Trend
[edit]The trend involves young influencers (mostly aspiring ones) to hold their bowel movements while online crowds cheer them on, with the trend being recognized as a joke.[1] The trend is included in month-related trends like No Nut November, No Fap September, and Dry January. The young influencers are also shown to have pretend neck strains and flushed skin.[2]
The trend went popular as early as 2020, with editions every year after. A Google Trends search hears the popularity surge every year, limited to the month July. The trend tripled in popularity since the original version in 2022.[1] In the same year, a noticeable 130 million views came from the hashtag #NoPoopJuly.[2]
Controversy
[edit]After the 2022 edition of the challenge, multiple news sources talked about the TikTok trend, with multiple doctors pushing against it. Dr. Austin Chang, a popular TikTok influencer and a gastroenterologist said “Obviously, we hope that no one takes it seriously", "Honestly, people who have regular, normal functioning GI tracts are not going to have this issue, because their body is going to want to get rid of their waste," he said. "So it's not like they have a choice in holding it in."[1]
See also
[edit]- No Nut November - Similar TikTok challenge
- Dry January - Another similar TikTok challenge
- Blackout challenge - Deadly TikTok trend which claimed the lives of seven children.
References
[edit]- ^ a b c "'No poop July' jokes are all over TikTok. Some doctors urge users not to try it for real". NBC News. 2022-07-26. Retrieved 2024-08-30.
- ^ a b "'No Poop July' Started as a Joke, Now Doctors are Freaking Out". DUDE Wipes. Retrieved 2024-08-30.