|Education||University of California|
Osgoode Hall Law School
|Known for||CEO of Ashley Madison|
Noel Biderman (born 1971) is a Canadian internet entrepreneur and business marketing specialist. Biderman has occupied roles as corporate President, CEO, COO and International Lead for businesses that have operated in 58 different countries around the globe. Biderman is the former CEO of Avid Life Media and was the Chief Executive of parent company Ashley Madison. He is the CEO of Avenue insights, member of board of directors at Flowr Corporation and chief marketing officer of Bitbuy.
Early life and education
Noel Biderman is a native of Toronto, Ontario. He was born Jewish and had a bar mitzvah ceremony. His grandparents were Holocaust survivors. Growing up in Toronto, he attended the York Mills Collegiate Institute in 1986, the University of California (economics) in 1989, and in 1996 graduated from York University's Osgoode Hall Law School.
Biderman, a former lawyer and sports agent, began his career in 1997 at Interperformances Inc., eventually becoming director of Canadian operations.
In 2000, Biderman began a position at Homestores Inc.(now, Move.Inc.), eventually becoming General Manager of Canadian Operations.
In December 2005, Biderman began a position at Jump TV and was named Head of Product Development and Marketing.
Biderman became CEO of Avid Life Media and Ashley Madison in 2007.
Responding to critics, Biderman says that Ashley Madison does not promote infidelity, "We're just a platform. No website or 30-second ad is going to convince anyone to cheat. People cheat because their lives aren't working for them." He has said that he writes the commercials for his company (which have featured two attractive people in the throes of passion, and then the sign: "This couple is married...but not to each other"), which the LA Times called "hilarious." Biderman marketed Ashley Madison as having a focus on married women, instead of married men. "I was very confident that men would gravitate towards a service to conduct these otherwise anonymous affairs. They were seemingly doing it already," Biderman told BusinessWeek. "I was much less confident that women would behave that way." Biderman's concern was confirmed in the data breach of 2015 which revealed that less than 1% of the female users were ever active on the site, the 5 million accounts held by women "show so little activity that they might as well not be there".
In the summer of 2015, the Ashley Madison website was hacked and sensitive information of millions users was released publicly. Biderman was accused by the hackers of failing to delete accounts from the website even after customers paid to have accounts removed. Biderman's emails were also released. In the wake of the hack, on August 28, 2015, the Ashley Madison website announced in an unattributed statement that Noel Biderman's tenure as chief executive officer of Avid Life Media Inc. ended.
Noel has monitored companies in a number of different verticals, especially in the legal tech and online dating spaces, hence in the IPTV, online real estate, and sports management areas. The companies operate in 50 countries with 20 different languages which lead to generation of over a $1B in revenue. Being a graduate of Osgoode Hall Law school, he represented 47 professional athletes, including in the NBA, NFL and members of Canada's Olympic team.
As a former basketball, volleyball and football player, in 2012, he started youth coaching the Metro Toronto Wildcats TAP program and lead two different age groups to 2 Provincial Championships. In 2013, Noel started coaching the North Toronto Huskies basketball team together with the Commissioner of the CFL, took his team to a Provincial Bronze medal and a silver medal.
Biderman has appeared on The Tyra Banks Show, The View, Larry King Live, GluckRadio and Rogers TV's Daytime York Region. Biderman also served as a judge for the Miss Tiger Woods mistress pageant on The Howard Stern Show, which was sponsored by Biderman's Ashley Madison.
In an interview with comedian Amy Schumer, Biderman states that wives gaining weight "is a legitimate reason" for husbands to seek sex outside their marriages. He told Australia's "A Current Affair" program that if he found out that his own wife was accessing his cheater's site, "I would be devastated."
Speech and publication
SmartCountry (fiction), Cheaters Prosper and Adultropology (non-fiction)
Biderman has played basketball, volleyball, football, tennis and hockey throughout the majority of his life. He also collects ancient coins and first-edition novels.
Biderman married Amanda Biderman in 2003, and the couple have two children. Amanda is originally from South Africa, and has a background in marketing. Prior to the hack, Biderman mentioned he is a happily married father of two and does not himself cheat. It has been alleged, through e-mails leaked during the hack, that Biderman carried on several extramarital affairs over the course of his marriage.
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