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Industry Business Intelligence
Founded 1994
Headquarters Redmond, Washington
Key people
Doug Moore, President

Noetix is a privately held business intelligence software company founded in 1994 by Dewayne Cowles, Steve Masters and Mark Turner.


In 1996, Aris Software acquired Noetix and the NoetixViews technology.[1] In September 2000, Aris Software was spun off as a separate company, creating Noetix Corporation.[2] In October 2009, Noetix acquired business intelligence analytics company, Jaros Technologies Corporation, a company specializing in packaged analytics for Oracle E-Business Suite.[3][4]

In June 2013, Noetix was acquired by Silverback Enterprise Group.[5]

In April 2014, Noetix Corporation and Kalido, Inc. announced they have combined their businesses in a merger of equals. The combined business is called Magnitude Software, and is a provider of Enterprise Information Management (EIM) software.[6]


  1. ^ The Seattle Times, “The Newsletter,” By Stephen Dunphy, Oct. 16, 1996.
  2. ^ The Seattle Times, “Bellevue Entrepreneur Paul Song Thrives On High-Tech Risk,” By Tricia Duryee, July 19, 2001.
  3. ^ Information Management; “Noetix Acquires Jaros,” By Adrienne Baker; Oct. 9, 2009.
  4. ^ Database Trends & Applications; “Noetix Introduces Noetix Analytics for Oracle E-Business Suite,” By Joyce Wells; Oct. 28, 2009.
  5. ^ Information Management; “Noetix Bought by Software Roll-up Firm,” By Justin Kern; June 27, 2013.
  6. ^ Puget Sound Business Journal; “'Merger of equals': Noetix combines with Massachusetts software firm,” By Ben Miller; April 23, 2014.