Verizon Theatre at Grand Prairie

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Verizon Theatre at Grand Prairie
The Theatre of the Future
Verizon Theatre.jpg
Former names Texas ShowPlace (planning/construction)
NextStage Performance Theater (2002-04)
Nokia Live at Grand Prairie (2004-09)
Address 1001 Performance Place
Grand Prairie, Texas 75050
Location Dallas–Fort Worth metroplex
Owner City of Grand Prairie
Operator AEG Live
Type Indoor theater
Capacity 6,350
Construction
Built 1999-2002
Opened February 2002
Construction cost USD$63 million
Website
verizontheatre.com

The Verizon Theatre at Grand Prairie is a concert hall located in Grand Prairie, Texas, 16 miles west of Dallas and 24 miles east of Fort Worth. It is near Lone Star Park and AirHogs Stadium. The theatre is currently operated by AEG and owned by the City of Grand Prairie.

History[edit]

The theatre was proposed in 1998 as an alternative to the now demolished Reunion Arena in Dallas. Owned by NextStage Entertainment Corporation, the theatre was built in Grand Prairie to boost the economy of the city and lead to possible tourism. Construction began in the summer of 1999, however, it was delayed 14 months due to an increase in budget. The final construction cost was about $63 million.[1] Originally known as "Texas ShowPlace", the venue was meant to house concerts and theatrical performances for the Dallas–Fort Worth area.[2] The theatre opened in February 2002 as the "NextStage Performance Theater"[3] with a capacity of 6,300.[4]

In May 2002, the theatre hired Dallas artist Cabe Booth to paint oil portraits of the visiting acts and personalities. The portraits are signed by the performers and then hung on display in the backstage area and administrative office area. In 2007, the venue moved a small portion of the now over 300 (and growing) 4'×4' paintings into the main foyer along the downstairs entry to the private suites. In 2004, Nokia Corporation purchased the naming rights to the theatre for six years, changing its title to "Nokia Live at Grand Prairie".[5] In February 2010, Verizon Wireless acquired naming rights for ten years, changing the title to the "Verizon Theatre at Grand Prairie". Since the venue has opened, it has hosted several Broadway productions and family shows including Sesame Street Live, Yo Gabba Gabba! Live! and The Doodlebops Live!. Concert performers have included Demi Lovato, Fifth Harmony, Janet Jackson, Phish, "Weird Al" Yankovic, Toni Braxton, Jennifer Hudson, Paramore, American Idols LIVE! Tour 2014, Justin Bieber, Michael Bublé, Alicia Keys, Kylie Minogue, Roger Daltrey, Bob Dylan, The Black Crowes, Van Morrison, Robert Plant, Stevie Nicks, David Gray, Guster, Ben Folds Five, Barenaked Ladies, Jimmy Eat World, The Smashing Pumpkins, ZZ Top, Fort Worth native Kelly Clarkson, and South Korean boy groups BTS, B.A.P, GOT7, EXO, SHINee and SEVENTEEN. Christian worship services have also taken place here by groups such as Hillsong United and Joseph Prince Ministries. The theatre has also held a Bernie Sanders political rally for the 2016 Democratic Primaries

References[edit]

  1. ^ Christensen, Thor (3 February 2002). "Staging an evolution". The Dallas Morning News. 
  2. ^ "Concert hall project by racetrack delayed". Fort Worth Star-Telegram. Fort Worth, Texas. 20 October 1998. p. 1 METRO. 
  3. ^ Smith, Jenni (7 September 2002). "NextStage yet to gain operator". The Dallas Morning News. 
  4. ^ Smith, Jenni (10 February 2002). "NextStage curtain, business hopes rising". The Dallas Morning News. 
  5. ^ "Nokia, NextStage manager ink naming-rights deal". Dallas Business Journal. 27 February 2004. Archived from the original on 1 December 2011. Retrieved 30 November 2011. 

Coordinates: 32°46′00″N 96°58′56″W / 32.7667°N 96.9822°W / 32.7667; -96.9822