Nonstop (song)

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"Nonstop"
White text reading "NONSTOP" on a black background
Single by Drake
from the album Scorpion
ReleasedJuly 31, 2018[1]
StudioRitz Carlton, Toronto, ON
Genre
Length3:59
Label
Songwriter(s)
Producer(s)
Drake singles chronology
"In My Feelings"
(2018)
"Nonstop"
(2018)
"No Stylist"
(2018)
Music video
"Nonstop" on YouTube

"Nonstop" is a song by Canadian musician Drake from his album Scorpion. It was released as the sixth single from the album on July 31, 2018. The song was produced by Tay Keith, with co-production handled by No I.D. and additional production by Noel Cadastre. Commercially, it has reached number one in Canada as well as the top ten in Australia, Greece, Ireland, New Zealand, Portugal, Switzerland, and the United Kingdom; along with reaching top 5 in the United States, prior to being released as a single.[2] Additionally, "Nonstop" was the most streamed song in the US during the first week of Scorpion's release.[3] The song gained renewed popularity in 2020, after being used in viral TikTok videos.[4]

Background[edit]

On July 13, 2018, BlocBoy JB released his own remix of "Nonstop" on Youtube.[5]

Production and composition[edit]

"Nonstop," recorded by Drake near the end of Scorpion's production,[6] is a trap rap song with the chorus line "My head is spinnin', from smokin' the chicken, the face is tickin" sampled from DJ Squeeky and Mack Daddy Ju's song "My Head Is Spinning" (1995).[7][8] Due to the sample being by artists from Memphis, Tennessee, multiple journalists have categorized the use of the sample as a reference to Drake's Memphis influences.[8][9][10] He references LeBron James going back and forth wearing "6" and "23" shirts to symbolize his sudden rise to stardom.[11] Journalist Dee Lockett suggested the line "Yeah I’m light skinned, but I’m still a dark nigga" referenced a photo of Drake in blackface used by Pusha-T on the cover of his diss track "The Story of Adidon."[12]

Critical reception[edit]

Some reviewers of Scorpion, including its detractors, mentioned "Nonstop" as one of its top tracks.[13][14][15][16][17] Caitlin White Uproxx wrote its upbeat nature made it one of the best parts of a record of mostly "joyless, moody songs," describing it as "almost a banger" and noting its many "hilarious lines."[15] A top-five track list from Business Insider described it as "the sharpest possible version of his uniquely corny bravado."[18] The Ringer in 2018 ranked "Nonstop" the 105th all-time Drake song, listing it in the field of "Songs That You Would Not Quote on Your Instagram."[19] In 2020, Billboard, ranking "Nonstop" the 47th best of Drake's 209 Hot 100 hits, called it "one of the nastiest tracks the rapper’s ever put out," elaborating that "it breathes an air of invincibility into you the second the bass starts rolling."[20] Some reviewers noted Tay Keith's "infectious" instrumental,[13][21][22] especially its bass line,[13][23][17] and Drake's versatility,[14][24] noting his attempt at replicating flows from contemporaneous rappers.[25][26] Patrick Lyons and Craig Jenkins, however, was critical of his tries to copy current trends, with Jenkins categorizing "Nonstop" as "a Playboi Carti song on a Klonopin"[27] and Lyons panning "his use of a young producer and somewhat lazy 21 Savage flows."[7]

Commercial performance[edit]

When first released on Spotify as part of Scorpion, "Nonstop" was the most streamed song from the album on its first day, racking 9,298,297 streams (5,749,019 in the United States alone); it broke a record set by "Look What You Made Me Do" by Taylor Swift which garnered around eight million in a day.[28]

"Nonstop" entered the US Billboard Hot 100 chart dated July 14, 2018 at number 2,[29] tying as Drake's third number two-charting single as a lead act with "Best I Ever Had" and "Hotline Bling" which reached number two in 2009 and 2015, respectively. The song debuted and peaked at number two for one week, behind Drake's own single "Nice for What". "Nonstop" remained in the top ten of this chart for one week before dropping out on July 21, 2018.

In Drake's native Canada, "Nonstop" debuted at number 1 on the Canadian Hot 100, becoming Drake's fifth number-one single on the chart and tying as his third number one single from his Scorpion album, along with "God's Plan" and "Nice for What". It was later unseated from the top spot on the issue dated July 21, 2018 by Drake's follow-up single "In My Feelings".

In the United Kingdom, "Nonstop" peaked at number 4 on the UK Singles Chart. On September 14, 2018, "Nonstop" received a silver certification by the British Phonographic Industry.

Music video[edit]

The music video for "Nonstop" was released on July 27, 2018 exclusively on Apple Music before being uploaded to Drake's YouTube channel on August 3;[30] while previous videos for Scorpion tracks ("God's Plan," "Nice For What" and "I'm Upset") were directed by Karena Evans and high-concept, "Nonstop" is a much more realistic video[10] directed by Theo Skudra and filmed in London. It begins with footage from Drake's performance at the 2018 Wireless Festival before he goes out clubbing, drinks tea on top of a building, and rides throughout London on a double-decker bus. It features cameos from French Montana, Quavo, and Noah "40" Shebib.[30][31] "Nonstop" was Skudra's first Drake music video to be documentary-style, which would be true for the director's later videos for "Chicago Freestyle," "War," and "When to Say When." According to Skudra, "It kind of is the epitome of our working relationship. To be able to capture these parties or these moments, they're just things that are hard to find in a director-artist relationship."[32] Drake came up with the idea of filming the video at one of his London events, while the double-decker bus scene was done out of a joke made by a make-up artist near the end of shooting.[32] The part where Drake drinks tea on a hotel rooftop became a meme on social media upon the video's release.[33]

Flip The Switch challenge[edit]

In 2020, the song resurfaced due to a TikTok meme challenge.[34] The challenge involves two people swapping clothes and roles with each other and then switching the light off, proceeding to "go wild"[34] once Drake raps, "Look, I just flipped the switch (flipped, flipped)."[4] One of the most popular videos are of US senator and former 2020 presidential candidate Elizabeth Warren and actress Kate McKinnon in a dressing room at Saturday Night Live.[4]

Personnel[edit]

Credits adapted from the album's liner notes and Tidal.[35][36]

  • Noah Shebib – recording
  • Noel "Gadget" Campbell – mixing
  • Greg Moffet – mixing assistance
  • Ronald Moonoo – mixing assistance
  • Harley Arsenault – mixing assistance
  • Noel Cadastre – production, recording
  • No I.D. – production
  • Tay Keith – production

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Canada (Music Canada)[69] Platinum 80,000double-dagger
Denmark (IFPI Denmark)[70] Gold 45,000double-dagger
France (SNEP)[71] Gold 100,000double-dagger
Italy (FIMI)[72] Gold 25,000double-dagger
United Kingdom (BPI)[73] Platinum 600,000double-dagger

double-daggersales+streaming figures based on certification alone

Release history[edit]

Country Date Format Label(s) Ref.
United States July 31, 2018 Rhythmic contemporary
[1]

See also[edit]

References[edit]

  1. ^ a b "Top 40-Rhythmic Future Releases". All Access. Archived from the original on July 26, 2018.
  2. ^ Trust, Gary (July 9, 2018). "Drake Claims Record 7 of Hot 100's Top 10, 'Nice For What' No. 1 for Eighth Week". Billboard. Retrieved July 13, 2018.
  3. ^ Trust, Gary. "Drake Claims 7 of Hot 100's Top 10, Breaking the Beatles' Record, As 'Nice For What' Returns to No. 1 For Eighth Week". Billboard magazine. Retrieved December 7, 2019.
  4. ^ a b c McKinney, Jessica (March 26, 2020). "12 Songs Blowing Up on TikTok (That Are Actually Worth Listening to)". Complex. Retrieved March 30, 2020.
  5. ^ Espinoza, Joshua (July 13, 2018). "Listen to BlocBoy JB's Remix of Drake's 'Nonstop'". Complex. Retrieved November 22, 2020.
  6. ^ Dandridge-Lemco, Ben (July 13, 2018). "Tay Keith on producing for Drake's Scorpion: 'He wanted that Memphis slap'". The Fader. Retrieved November 22, 2020.
  7. ^ a b Lyons, Patrick (July 2, 2018). "Shrinking Drake's 25-Track 'Scorpion' Into a More Digestible 13-Track Album". Billboard. Retrieved July 13, 2018.
  8. ^ a b Rindner, Grant (June 30, 2018). "Drake's Obscure Sample On "Nonstop" Is His Latest Homage to Memphis". Genius. Retrieved July 19, 2018.
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  70. ^ "Danish single certifications – Drake – Nonstop". IFPI Denmark. Retrieved September 19, 2019.
  71. ^ "French single certifications – Drake – Nonstop" (in French). Syndicat National de l'Édition Phonographique. Retrieved August 4, 2020.
  72. ^ "Italian single certifications – Drake – Nonstop" (in Italian). Federazione Industria Musicale Italiana. Retrieved July 15, 2019. Select "2019" in the "Anno" drop-down menu. Select "Nonstop" in the "Filtra" field. Select "Singoli online" under "Sezione".
  73. ^ "British single certifications – Drake – Nonstop". British Phonographic Industry. Retrieved December 20, 2019. Select singles in the Format field. Select Platinum in the Certification field. Type Nonstop in the "Search BPI Awards" field and then press Enter.