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|Industry||Quick service restaurant network|
|Founded||1996Chapel Street, South Yarra, Victoria)(|
|David Milne and Josh James|
|Products||SE Asian influenced street food|
Today Noodle Box is Australia’s largest franchised noodle restaurant chain. With a network of over 70 restaurants across the country.
All of Noodle Box restaurants are franchised, with master franchise partners in the Middle East and Mauritius. This move towards franchising the brand was delivered under the strategic direction of current CEO, Ian Martin, previously the CFO of Yum! Restaurants in Asia, and Group CEO of Gloria Jeans Coffee.
In October 2015, Noodle Box announced a strategic takeover of the noodle QSR network, Wok in a Box. This consolidation of the brands makes Noodle Box the largest noodle-based QSR in Australia, with more than 100 restaurants across the country.
- "Noodle Box Gobbles Up Rival". Heraldsun.com.au. Retrieved 2016-07-28.