|Traded as||NYSE: JWN
S&P 500 Component
|Founder||John W. Nordstrom
Carl F. Wallin
|Headquarters||Seattle, Washington, Chicago, Illinois and New York City, New York|
Number of locations
|Nordstrom: 123 (5 in Canada and 1 in Puerto Rico)
Nordstrom Rack: 215
Trunk Club: 5
Clearance store: 2 (2016)
|Products||Clothing, footwear, jewelry, beauty, restaurant, espresso bar, home furnishings and design, and wedding|
|Revenue||US$ 14.437 billion (2015)|
|US$ 1.101 billion (2015)|
|US$ 600 million (2015)|
|Total equity||US$ 871 million (2015)|
Number of employees
Nordstrom, Inc. (//) is an American chain of luxury department stores headquartered in Seattle, Washington, Chicago, Illinois and New York City, New York. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, the company began as a shoe retailer and expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Select Nordstrom stores also include wedding and home furnishings departments.
The company has 349 stores operating in 40 states, Puerto Rico and Canada, a number which includes 123 full-line stores and 215 Nordstrom Rack stores, five Trunk Club clubhouses, two Jeffrey boutiques and two clearance stores. Nordstrom also serves customers through nordstrom.com, nordstromrack.com, and its online private sale site, HauteLook.
In 1887, at the age of 16, like many other Swedes in the late 19th century, John W. Nordstrom emigrated to the United States in search of opportunity. He was born in the village of Alvik, close to the city of Luleå in Northern Sweden. His name at birth was "Johan Nordström" which he later anglicized to John Nordstrom. After landing in New York, he first began working in Michigan. As he moved across the country, he worked a series of menial jobs. He was able to save enough money to purchase a 20-acre (81,000 m2) potato farm in Arlington, Washington, near Seattle. In 1897, he joined the Klondike Gold Rush in Canada's Yukon Territory, leaving Seattle. After two years of prospecting, he finally struck gold, but sold his disputed claim for $13,000. Returning to Seattle with his newfound wealth, he married Hilda Carlson and looked for a business venture, finally settling on a shoe store that opened in 1901, called Wallin & Nordstrom. Carl F. Wallin, the co-founder of the store, was the owner of the adjacent shoe repair shop. John and Hilda had five children, three of whom would follow him into the family business, Everett W.(1903), Elmer J. (1904) and Lloyd N. Nordstrom. By the time Wallin & Nordstrom opened their second store in Seattle in 1923, Elmer, a recent graduate of the University of Washington, had enough experience to be placed in charge of its opening.
In 1928, John W. Nordstrom retired and sold his shares to two of his sons, Everett and Elmer. In 1929, Wallin also retired and sold his shares to them. The 1930 grand opening of the remodeled Second Avenue store marked the change of name to Nordstrom. Lloyd Nordstrom subsequently joined the company in 1933, and the three brothers ran the business together for almost forty years.
By 1958, Nordstrom had expanded to eight stores in two states but still sold only shoes. Their expansion was based on customer service, deep product offerings and full size ranges. Apparel came with its purchase of Best Apparel of Seattle in 1963. The company's name was changed to Nordstrom Absolute Best in 1969.
By 1968, the second generation debated selling the company as Everett neared retirement. Instead, they were convinced by the third-generation Nordstroms—Bruce A. (Everett's son), James F. and John N. (Elmer's two sons), together with John A. (Jack) MacMillan (married to Lloyd's daughter) -- to take the company public instead, and allow the cousins to take over the business. In 1971, the company was taken public on NASDAQ under the ticker NOBE (Nordstrom Best). In 1973, "Best" was dropped from the company's name, and the store assumed its current name of Nordstrom. It was moved to the New York Stock Exchange in 1999 under the ticker symbol JWN after John W. Nordstrom, its founder.
By 1975, Nordstrom expanded into Alaska (the only time by acquisition) by purchasing Northern Commercial Company and opened its first Nordstrom Rack clearance store in Seattle. A strong northwest regional retailer with sales already approaching $250 million making it the third-largest specialty retailer in the United States, the company opened its first Southern California store at South Coast Plaza in Costa Mesa in 1978. By the early 1990s, it had opened 26 stores plus Racks in California. Subsequent expansion relied on creating a strongly decentralized regional structure, beginning with the Northeast in the Tysons Corner Center in Virginia (1988), the Midwest in the Oakbrook Center in Illinois (1991), the Southeast in Atlanta (1998), and the Southwest in Dallas (1996). In a new region, the initial store was used as a base for training and recruitment for subsequent expansion, and was usually backed by its own distribution center. From 1978 to 1995, Nordstrom opened a total of 46 full-line department stores.
In 1976, Nordstrom opened a series of stores called Place Two to sell a more limited selection of apparel in smaller markets. By 1983, there were ten Place Two stores, but the cost of upgrading the smaller stores, especially from a systems perspective, outweighed the benefit, and the division was discontinued. The company also expanded into direct sales in 1993, beginning with a catalog division led by John N.'s son Dan that was followed by an e-commerce business. Nordstrom.com's fulfillment and contact centers are located in Cedar Rapids, Iowa; and Seattle, Washington. Currently, it has distribution centers in Ontario, California; Newark, California; Portland, Oregon; Dubuque, Iowa; Upper Marlboro, Maryland; and Gainesville, Florida.
Nordstrom FSB, a wholly owned subsidiary of Nordstrom, Inc., is a federally chartered savings bank doing business as Nordstrom Bank. It was formed in 1991 in Scottsdale, Arizona, with its customer contact center in Centennial, Colorado. Nordstrom FSB was formerly known as Nordstrom National Credit Bank and changed its name to Nordstrom FSB in March 2000. The bank offers various banking and credit products, such as Nordstrom Signature VISA, Nordstrom retail credit and debit cards, interest-bearing checking accounts, check cards, and certificates of deposits. It offers Nordstrom customers cards under Nordstrom Rewards – its customer loyalty program – where customers earn points when making purchases with the card at Nordstrom and other retailers. Other rewards include Nordstrom Notes which are redeemed or used like cash in stores for new purchases and the Nordstrom Signature VISA card also has an optional travel/leisure rewards feature. The Nordstrom Rewards program features 4 levels of status depending on annual spending and offers various promotional times throughout the year to earn double, triple and even ten-times points.
Beginning in 1995, the fourth generation of brothers and cousins served as co-presidents for a time. After John Whitacre served as the first non-Nordstrom CEO in 1997, in 2001 the family reasserted its control, with the sons of Bruce A. (Blake, Erik and Peter) assuming senior roles in the company which they continue to hold.
In 1998, Nordstrom replaced its downtown Seattle store with a new flagship location in the former Frederick & Nelson building across the street. At 383,000 square feet (35,600 m2), the downtown Seattle location is the chain's largest store. By contrast, the smallest Nordstrom store, as of September 2008, opened in 1980 in Salem, Oregon, with a total area of just under 72,000 square feet (6,700 m2).
Nordstrom sold its stand-alone boutique chain Façonnable in 2007, though it still offers that label in its lineup.
In February 2011, Nordstrom announced the acquisition of HauteLook, an LA-based online retailer that offers flash sales on designer goods. The deal included Nordstrom paying $180 million in stock and a three-year "earn-out" payment based on HauteLook's financial performance.
On May 26, 2011, Nordstrom announced that they would be closing the downtown Indianapolis, Indiana Circle Center Mall location due to declining business at the site. The remaining location on the north side of the city at the Fashion Mall at Keystone as well as the future Nordstrom Rack store in the Rivers Edge Shopping Center, also on the north side, remained as the only two locations in the state. Erik Nordstrom, president of stores at Nordstrom stated, "We've enjoyed serving our customers in downtown Indianapolis, but unfortunately our business has declined over the long term for some time and despite our efforts to turn things around we don't see the outlook significantly changing."
In August 2011, Nordstrom opened the store Treasure & Bond in SoHo, New York. Intended to test the waters of the tumultuous high-end department store scene in New York, all profits of Treasure & Bond are donated to charity. The customer base of the smaller store is thought to be the younger, more free-willed sister of the typical Nordstrom customer.
Nordstrom announced plans to open a Nordstrom Rack in Milwaukee in 2014. In late November 2012, Nordstrom announced that they would also be opening a full-line Nordstrom Department Store in 2015 in Milwaukee at Mayfair Mall, a half-mile away from the Nordstrom Rack location. Milwaukee was the largest metropolitan area in the country that did not have a Nordstrom until 2015. Such unmet demand was highlighted in Nordstrom's decision to open in the Milwaukee area.
On January 4, 2013, Nordstrom confirmed a new location in the Minneapolis-Saint Paul metropolitan region. To be located at the Ridgedale Center, it would be the second in the Minneapolis-Saint Paul area. Following the success of its Mall of America opening in 1991, Nordstrom has sought to expand in the Twin Cities market. Plans were originally made in 2007 to open at Ridgedale Center in 2011, only to be canceled in 2009. It opened in September 2015.
Nordstrom opened its first Rack location in Philadelphia in the fall of 2014. In the fall of 2015, Nordstrom opened their first Nordstrom Rack store in Delaware. The company plans to open its first namesake store in New York City in 2019.
In 2016, Nordstrom entered into a partnership with Tesla Motors under which the automaker opened retail galleries inside the Nordstrom locations in The Grove, Los Angeles, in SouthPark Mall in Charlotte, North Carolina and in Somerset Collection in Troy, Michigan.
In 2016, Nordstrom began selling products from J. Crew, Olivia Palermo + Chelsea28, Adore Me, and Eloquii. In 2017, Nordstrom announced they would be expanding their natural beauty-focused stations. Stations would include products from Origins, Tata Harper, and Bare Minerals.
On February 2, 2017, Bloomberg News reported that Nordstrom would cease to carry Ivanka Trump's branded fashion line, citing weak sales. The retailer cuts 10 percent of its most poorly performing brands each year. Nordstrom's action came after a boycott campaign against retailers carrying products having Trump family labels. President Trump responded with a tweet directed at Nordstrom, condemning the brand for its treatment of his daughter. The company's stock dropped by 0.65% in the aftermath of the tweet before ending the day with a gain of more than 4%. Fortune declared this quick recovery to have broken Trump's market-moving "tweet curse".
Expansion into Canada
The Calgary store opened in Chinook Centre on September 19, 2014, the Ottawa store opened in Rideau Centre on March 6, 2015, the Vancouver Pacific Centre store opened on September 18, 2015, and the Toronto Eaton Centre in 2016. Later in 2016, a second Toronto location was opened at Yorkdale Shopping Centre on October 21, 2016. Additionally, a third Toronto store in Sherway Gardens is currently under construction for a planned opening in the fall of 2017. The first Nordstrom Rack in the country is to open in Toronto during 2018.
Nordstrom holds six designated sale events each year. Two of these are Half-Yearly sales, which take place semi-annually in May and late December, as well as three additional seasonal sales.
Nordstrom's largest sale event is the Nordstrom Anniversary Sale, which is held each July. Limited amounts of merchandise set to be released for the following fall are sent to Nordstrom stores early, where they are sold at a large discount. For ten days prior to Anniversary Sale, Nordstrom rewards members are able to make appointments with sales associates to shop the sale early through the store's Early Access event.
Nordstrom was listed at No. 72 in Fortune magazine's 100 Best Companies to Work For 2009. Nordstrom is a Hall of Fame member of Fortune magazine's "100 Best Companies to Work For" list. Nordstrom was No. 36 on the same list in 2008, No. 24 in 2007, No. 46 in 2006 and No. 88 in 2005. In 2010, it ranked number 53, and dropped to 61 in 2012. Nordstrom was ranked No. 286, previously 293, on the Fortune 500 for 2007 and as of 2015 ranked 224.
in December 2013, Women's Wear Daily (WWD) reported Nordstrom as the top fashion retailer.
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