North American Breweries

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North American Breweries
Private
IndustryBrewing
Founded2009 (2009)
Headquarters445 Saint Paul Street, Rochester, New York, United States
OwnerFlorida Ice & Farm Co.
SubsidiariesLabatt USA
Genesee Brewing Company
Pyramid
Magic Hat
WebsiteOfficial Site


North American Breweries is a parent corporation established by New York City investment firm KPS Capital Partners to manage its brewery acquisitions: Genesee Brewing Company, Pyramid, and Magic Hat.

The company is based at the Genesee Brewing Company corporate offices in Rochester, New York. It has been owned by Florida Ice & Farm Co. since December 2012.

In 2009, the company purchased Labatt USA, including the American rights to its core Labatt products (such as Blue, Blue Light, and Labatt 50) and agreed to brew those brands on Labatt USA's behalf until 2012. This sale was mandated by the U.S. Department of Justice for competitive reasons following InBev's merger with Anheuser-Busch, since Budweiser and Labatt Blue were both among the top brands in upstate New York, despite the latter having less than 1% market share in the U.S. overall.[1] The sale did not include U.S. rights to Labatt products not carrying the Labatt label, such as Kokanee or Alexander Keith's, which are now distributed in the U.S. by Anheuser-Busch.[2] Moreover, the underlying intellectual property (such as the Labatt trademarks) remains the property of the Canadian Labatt firm. In addition, the sale did not affect Labatt's Canadian operations in any way; Anheuser-Busch InBev retains full control of the Labatt brand portfolio within Canada.

On April 25, 2017, it was announced that Labatt USA and Pegula Sports and Entertainment partnered on a project to develop the Pegula owned 79 Perry Street in the Cobblestone district in Buffalo into a mixed use facility including a small test brewery called the "Labatt House", a restaurant called "The Draft Room" as well as retail, commercial and residential space. North American Breweries relocated it's Labatt USA headquarters from Fountain Plaza to the building's second floor in November, 2018 and PSE will move its headquarters to the building's third and fourth floor in 2019.[3][4]


References[edit]

  1. ^ "US: InBev must sell Labatt USA to close Bud deal - USATODAY.com". www.usatoday.com. Retrieved 2018-07-13.
  2. ^ "Anheuser-Busch Adds Kokanee and Alexander Keith's to Import Portfolio" (Press release). Anheuser-Busch. July 21, 2009. Archived from the original on July 2, 2013. Retrieved June 10, 2010 – via BeerAdvocate.com.
  3. ^ "At Labatt's flagship brewery, Buffalo drinkers will influence new brews". The Buffalo News. April 26, 2017.
  4. ^ "LABATT HOUSE TO OPEN IN COBBLESTONE DISTRICT THIS FALL". www.psentertainment.com. Retrieved 2018-06-28.

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