Norton Finance

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Norton Finance Group Ltd is a family owned, independent, finance broker based in Rotherham, United Kingdom. The company was founded by Keith Stringer in 1974.[1] The company is both a broker and a lender.[2] The company employs around 250 people.[3]


In 2002, Norton Finance were one of the more successful providers of secured loans in the UK when the market saw a 37% increase in sales.[4] In 2003 Norton Finance fell victim to a computer hack prank that sent emails to a number of their contacts.[5] In February 2012 Norton Finance (UK), which is part of the Norton Finance Group Ltd, entered administration. The larger Norton Finance Group Ltd continues to trade profitably.[6][7] In May 2012 Norton Finance helped launch the 1925 Club at Rotherham United F.C.'s New York Stadium.[8]

Television Advertisements[edit]

Norton Finance is well known for its daytime television advertising in the UK. Television personality Caroline Lindsay (Price Drop, Ideal World, Gems TV (UK)) is the current presenter.[9]


  • My Introducer Awards, Best Secured Loan Lender 2011[10][11]
  • Blemain Awards, Outstanding Contribution 2011[12]


  1. ^ Staff. "Norton aims to create 300 jobs - Business News". Yorkshire Post. Retrieved 11 January 2017. 
  2. ^ "Norton Finance Proflie". Retrieved 11 January 2017. 
  3. ^ "Sheffield News: Reaping the rewards of the 1925 Club". Archived from the original on 17 October 2013. Retrieved 11 January 2017. 
  4. ^ Rupert Jones. "Secured lending rises 37% in a year". London, UK: The Guardian. Retrieved 11 January 2017. 
  5. ^ City Diary. "City Diary". London, UK: Telegraph. Retrieved 11 January 2017. 
  6. ^ Dale, Samuel. "Norton Finance and Norton Insurance Services placed in administration". Mortgage Strategy. Retrieved 11 January 2017. 
  7. ^ "Norton Finance (UK) goes into administration". Retrieved 11 January 2017. 
  8. ^ "News: Norton Finance at the New York Stadium". Rotherham Business News. Retrieved 11 January 2017. 
  9. ^ "Television Presenter". Caroline Lyndsay. Retrieved 11 January 2017. 
  10. ^ Staff. "2011 industry awards winners". Retrieved 11 January 2017. 
  11. ^ "Norton best for secured loans". Retrieved 11 January 2017. 
  12. ^ "Latest News". Blemain Group. Retrieved 11 January 2017.