Norwegian Reward is the frequent flyer program of Norwegian Air Shuttle. The program has been started in 2007 and has over 10 million members (2019). Every time members book a trip with Norwegian, or use services from Norwegian Reward's partners, CashPoints are earned. CashPoints are the same as bonus points, 1 CashPoint is equal to 1 Norwegian krone. The points can be used to pay for tickets or related products such as seating reservations or luggage. Norwegian Reward does not operate with traditional status levels, but people who fly often can gain extra benefits called "Rewards".
Bank Norwegian is linked to the benefit program and with the credit card Norwegian Card, customers residing in Norway, Denmark, Sweden and Finland earn CashPoints on all purchases. CashPoints can also be earned on purchases in other industries such as insurance, grocery and mobile.
The program also has a credit card for US residents: the Norwegian Reward Card. Members with the card earn extra CashPoints on flight tickets, as well as points on everyday purchases like groceries, bills and dining. There are also a number of extra travel benefits associated with the card such as Priority Boarding on Norwegian flights.
In 2017, 2018 and 2019, Norwegian Reward won the Freddie Award for 'Best Loyalty Program in Europe / Africa' in the airline category. The program also won 'Best Redemption Ability' at the Frequent Traveler Awards in 2019.
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