Not Giving In

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"Not Giving In"
NotGivingIn.jpg
Single by Rudimental featuring John Newman and Alex Clare
from the album Home
Released 18 November 2012
Recorded 2011
Genre
Length 4:01
Label
Songwriter(s)
Producer(s)
Rudimental singles chronology
"Feel the Love"
(2012)
"Not Giving In"
(2012)
"Waiting All Night"
(2013)
"Feel the Love"
(2012)
"Not Giving In"
(2012)
"Waiting All Night"
(2013)
John Newman singles chronology
"Feel the Love"
(2012) Feel the Love2012
"Not Giving In"
(2012) Not Giving In2012
"Love Me Again"
(2013) Love Me Again2013
Alex Clare singles chronology
"Treading Water"
(2011) Treading Water2011
"Not Giving In"
(2012) Not Giving In2012
"Hummingbird"
(2012) Hummingbird2012

"Not Giving In" is a song by British drum and bass band Rudimental. It features the vocals from John Newman and Alex Clare. The song was released in the United Kingdom on 18 November 2012 as the third single from their debut studio album, Home. It came in at number 16 in the 2012 Hottest 100, announced on Australia Day 2013. It was featured in the first episode of season three of Teen Wolf. The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the German National Football Team.[1] The song was also featured during the closing credits of the 2014 British action film Montana.

Music video[edit]

A music video to accompany the release of "Not Giving In", written and directed by Josh Cole, was first released onto YouTube on 17 October 2012 at a total length of five minutes and twenty-nine seconds.[2] The video was filmed in the shanty towns of Manila, Philippines, and follows the life of two brothers growing up in poverty. The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death.[3][4] The video has won several awards, including best dance video at the UK MVA's[5][6] and best new director at the Cannes Lions festival.[7]

Reception[edit]

Critical reception[edit]

Lewis Corner of Digital Spy gave the song a positive review stating:

Lashings of jazzy brass, twinkling piano and rumbling bass hears them picking up almost exactly where they left off. "This time I'm gonna be stronger/ I'm not giving in," John Newman declares in his smooth tone, richer than a double chocolate pud and just as satisfying. Rudimental may not have delivered a game-changer, but when your sound is still this fresh, why bother? 4/5 stars.[8]

In popular culture[edit]

From 2014 onwards, the song has been used as the team entrance song for the Port Adelaide Football Club at home games at the redeveloped Adelaide Oval.[citation needed]

Finnish misheard lyrics[edit]

The song became a meme in Finland, as "not giving in", when sung in the chorus, sounds similar to "nakkivene" which translates to "wiener boat" in Finnish. When Rudimental performed the song during Provinssirock 2014, people threw wieners with small "sails" at the stage.[citation needed]

Track listings[edit]

iTunes digital download
No. Title Length
1. "Not Giving In" 4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Feel the Love" (Live from BBC Radio 1's Hackney Weekend 2012) 5:35
Trackitdown digital download[9]
No. Title Length
1. "Not Giving In" 4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Not Giving In" (Phaeleh Remix) 5:31
Juno digital download[10]
No. Title Length
1. "Not Giving In" 4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Not Giving In" (Stay+ Remix) 3:46
Drum & Bass Arena digital download[11]
No. Title Length
1. "Not Giving In" 4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Not Giving In" (Ed Rush Remix) 5:12
Beatport digital download[12]
No. Title Length
1. "Not Giving In" 4:01
2. "Not Giving In" (Bondax Remix) 3:23
3. "Not Giving In" (Loadstar Remix) 4:13
4. "Not Giving In" (Huxley Remix) 8:31

Charts and certifications[edit]

Release history[edit]

Region Date Format Label
United Kingdom 18 November 2012 Digital download

References[edit]

  1. ^ "Mercedes-Benz WM 2014 TV-Spot: Bereit wie nie. Die deutsche Nationalmannschaft und die neue C-Klasse". YouTube. 2014-05-12. Retrieved 2016-01-17. 
  2. ^ "Rudimental - Not Giving In ft. John Newman & Alex Clare [Official Video]". YouTube. 2012-10-17. Retrieved 2016-01-17. 
  3. ^ Fuertes, Jo (2012-10-17). "Rudimental: "Not Giving In" Video | NOISEY". Noisey.vice.com. Retrieved 2016-01-17. 
  4. ^ "Dance hero's slum story retold in music vid". Rappler. Retrieved February 4, 2016. 
  5. ^ "2013". ukmva. Retrieved April 17, 2016. 
  6. ^ "Josh Cole - Photographer/Director". Retrieved April 17, 2016. 
  7. ^ "Rudimental, Foxes debut new single 'Right Here' music video - watch". Digital Spy. Retrieved April 17, 2016. 
  8. ^ Fletcher, Harry (2012-11-02). "Rudimental ft. John Newman & Alex Clare: 'Not Giving In' - review". Digitalspy.co.uk. Retrieved 2016-01-17. 
  9. ^ "Trackitdown - Dance Music Download/Merchandise/Ticket Distribution Centre". Trackitdown. 2012-11-18. 
  10. ^ "Not Giving In by Rudimental feat John Newman/Alex Clare on MP3 and WAV at Juno Download". Juno Download. 2012-11-18. 
  11. ^ "Not Giving In by Rudimental mp3 download - Drum & Bass Arena Download". Drum & Bass Arena. 2012-11-18. 
  12. ^ "Not Giving In (Asylum) :: Beatport". Beatport. 2012-11-19. 
  13. ^ "Australian-charts.com – Rudimental feat. John Newman & Alex Clare – Not Giving In". ARIA Top 50 Singles.
  14. ^ "Ultratop.be – Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Ultratip.
  15. ^ "Ultratop.be – Rudimental feat. John Newman & Alex Clare – Not Giving In" (in French). Ultratip.
  16. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 20136 into search.
  17. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  18. ^ "Icelandic Singles Chart". Tonlist.is. Retrieved 2013-05-11. 
  19. ^ "Dutchcharts.nl – Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Single Top 100.
  20. ^ "Charts.org.nz – Rudimental feat. John Newman & Alex Clare – Not Giving In". Top 40 Singles.
  21. ^ "Archive Chart: 2012-12-01". Scottish Singles Top 40.
  22. ^ "Archive Chart: 2012-12-01" UK Dance Chart.
  23. ^ "Archive Chart: 2012-12-01" UK Singles Chart.
  24. ^ "ARIA Charts – Accreditations – 2013 Singles". Australian Recording Industry Association. 
  25. ^ "NZ Top 40 Singles Chart > January 14, 2013". Recording Industry Association of New Zealand. Archived from the original on 15 January 2013. Retrieved 9 April 2016. 
  26. ^ "British single certifications – Rudimental – Not Giving In". British Phonographic Industry.  Enter Not Giving In in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search