The Progressive Conservatives, led by Donald Cameron, campaigned on his record of making 152 reforms since succeeding Premier John Buchanan in 1991. Cameron slashed government spending, cutting out free coffee and rented plants in government offices. Buchanan suffered allegations of patronage which Cameron could not overcome during the election campaign. Cameron vowed to end patronage and balance the budget within three years or he would resign. However, Cameron made a controversial move by appointing two unelected women to his cabinet immediately prior to the election campaign.
Liberal leader John Savage promised to end pork-barrel politics and introduce a new style of governing focusing on job creation.