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IndustryMetals, manufacturing, recycling
HeadquartersAtlanta, GA, USA
Area served
Key people
Steve Fisher, President and CEO
RevenueIncrease $11.1 billion
Increase $63 million
Number of employees
Nearly 11,000
ParentHindalco Industries

Novelis Inc. is an industrial aluminum company, headquartered in Atlanta, Georgia, United States[1] Novelis is a leading producer of rolled aluminum and the global leader in beverage can recycling.[2] The company serves customers in sectors including beverage cans, automotive, consumer electronics, construction, foil and packaging.[3]

Company history[edit]

The Novelis company was spun off from Canadian mining and aluminum manufacturer, Alcan Inc. and incorporated in 2005.[4] The company was acquired by India's Hindalco Industries for $6 billion in 2007.[5] The acquisition made Hindalco one of the world's top integrated aluminum players.[6] This makes Novelis a member of the Aditya Birla Group.[7]


Novelis is the world’s largest producer of rolled aluminum sheet, with operations spanning 11 countries and nearly 11,000 employees. Its Oswego Works automotive department is its highest earning site.[8] The company divides its operations into four regions: North America, Europe, Asia, and South America. The regional headquarters are Atlanta, Zurich, Seoul, and Sao Paulo. Novelis also has operations in UK, Germany, Italy, France, Canada, China, Malaysia and Vietnam .[9] Demand for aluminum is increasing with the continued development of emerging nations, urbanization, and the increasing substitution of aluminum for other materials, making expansion a key consideration.[10] The company invested $100 million in its first manufacturing facility in China, which opened in 2014.[11] In response to global demand for aluminum sheet for automotive, electronics and beverage cans, the company has announced capital investments including a $400 million expansion in Asia,[12] a $300 million expansion in Brazil [13] and $200 million expansion in North America. In July 2014, it announced that Reynolds Consumer Products Inc., a subsidiary of the Rank Group of New Zealand, purchased the North American consumer products division of Novelis, for CAD $33.75mn.[14]

Novelis recycles approximately 50 billion cans each year.[15]



Automotive & Transportation[edit]

Aluminum structures and components for transportation products in automotive, automotive heat exchanger and mass transportation. [17] Auto sheet customers include:


  • Architecture & Building
    • Facade
    • Roofing
    • Insulation
    • Shutters
  • Lithography & Printing
  • Consumer Goods
    • Smartphones, laptops, TV
  • Industrial Applications


In 2012, Novelis released its second annual sustainability report. The report stated:

  • 19% reduction in energy intensity – halfway to Novelis' 2020 goal of 39 percent
  • 11% reduction in water intensity, almost halfway to its goal of 25 percent
  • 7% reduction in greenhouse gas emissions, representing significant progress towards reaching its total goal of halving Novelis' absolute GHGs
  • 18% improvement towards the company's goal of reducing waste to landfill to zero.[20]

The Novelis report received an A rating from the Global Reporting Initiative (GRI), the world's most widely used framework for sustainability reporting.[21]

Awards and accomplishments[edit]

  • 2016 and 2017, Oswego works CASH A shift, Operational excellence
  • 2013, Novelis was named metals company of the year, and Novelis CEO Phil Martens was named CEO of the year on the Platts Global Metals Awards in London [22]
  • 2012, Novelis CEO Phil Martens was named one of the top 25 CEOs in the world by Best Practice Institute [23]
  • 2012 Aluminium Awards for Innovation Leadership [24]
  • 2012 American Metal Market Award for Aluminum Excellence in Environmental Responsibility in 2012:[25]
  • 2012 Georgia Governor’s International Award for establishing its Global Research & Technology Center in Kennesaw, GA.[26]
  • 2011 Innovation Award from BMW[27]
  • 2009 Vision Award from Keep America Beautiful[28]


  1. ^ "Novelis expanding in Brazil". Atlanta Business Chronicle. Retrieved 2012-11-13.
  2. ^ "Novelis to Invest 50 Million for New Coating Line in Brazil". CanTech Online. Retrieved 2012-11-13.
  3. ^ "Novelis LinkedIn". LinkedIn. Retrieved 2012-11-13.
  4. ^ "Novelis - Our History". Novelis. Retrieved 2012-11-13.
  5. ^ "Hindalco of India Buys Aluminum Rival". New York Times. Retrieved 2012-11-13.
  6. ^ "News and Statistics Novelis - Hindalco's Best Growth Bet". Aluminum India. Retrieved 2012-11-13.
  7. ^ "Aditya Birla Group: Novelis". Aditya Birla. Retrieved 2012-11-13.
  8. ^ "Novelis President Charts Sustainable Future for Rolled Aluminum Products Industry". PR Newswire. Retrieved 2012-11-13.
  9. ^ "Novelis - Geographic Locations". Novelis. Retrieved 2015-11-09.
  10. ^ "Industry Statistics Reveal Increasing Domestic Demand, Production, and Consumption for Aluminum". The Aluminum Association. Retrieved 2012-11-13.
  11. ^ "Novelis to Build 100 MN Plant in China". Business-Standard. Retrieved 2012-11-13.
  12. ^ "Novelis to open Shanghai office". Aluminium Today. Retrieved 2012-11-13.
  13. ^ "Novelis builds on its footprint". Atlanta Journal Constitution. Retrieved 2012-11-13.
  14. ^ "Novelis Completes Sale of North America Consumer Foil Business to Reynolds Consumer Products". Novelis. Retrieved 2015-11-09.
  15. ^ "Novelis 2014 Sustainability Report". Novelis. Retrieved 2015-11-09.
  16. ^ "Novelis builds on its footprint". Atlanta Journal Constitution. Retrieved 2012-11-13.
  17. ^ "Novelis - Automotive & Transportation". Novelis. Retrieved 2012-11-13.
  18. ^ "Novelis to Build First Manufacturing Plant in China". PR Newswire. Retrieved 2012-11-13.
  19. ^ "2012 Range Rover Evoque Features Novelis' Ac-600 PX Aluminum Sheet". The Aluminum Association. Retrieved 2012-11-13.
  20. ^ "Novelis Emerging Sustainability Leader In the Aluminum Industry". Reuters. Retrieved 2012-11-13.
  21. ^ "Novelis Emerging Sustainability Leader Aluminum". Yahoo Finance. Retrieved 2012-11-13.
  22. ^ "Platts 2013 Global Metals Awards winners". Platts. Retrieved 2013-05-25.
  23. ^ "Novelis' Phil Martens Named One of the Top 25 CEOs in the World by Best Practice Institute". New York Times. Retrieved 2012-11-13.
  24. ^ "Novelis Recognized for Innovation Leadership with Three European Aluminium Awards". Yahoo Finance. Retrieved 2012-11-13.
  25. ^ "American Metal Market Award for Aluminum Excellence 2012". American Metal Market. Retrieved 2012-11-13.
  26. ^ "2012 Atlanta World Showcase & International Awards". Atlanta Business Journal. Retrieved 2012-11-13.
  27. ^ "BMW Innovation Award for lightweight vehicle construction". ASM International. Retrieved 2012-11-13.
  28. ^ "Novelis to Receive Award for Green, Volunteering Efforts". Reliable Plant. Retrieved 2012-11-13.

External links[edit]