November Project

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November Project logo.jpg

The November Project is a free, open-to-the-public exercise group founded in Boston, Massachusetts, in 2011.[1] The name "November Project" comes from the Google Doc that the founders shared to track their progress in November 2011. While sessions occur year-round, the name stuck.

History[edit]

Founded by Brogan Graham and Bojan Mandaric, both Northeastern crew alumni, the group was started as a way to keep working out through Boston's cold winter months. The pair made a pact to continue to meet at 6:30 am every day through the month of November.[2][3]

Since that original promise, the group has grown to hundreds of members who exercise multiple times a week in a number of cities around the United States, Canada, Asia and Europe. Membership is open and free to the general public. The group employs several recruiting strategies including a blog, a Facebook page,[4] and a Twitter account,[5] in addition to various media outlets including Runner's World magazine,[6][7][8] the Boston Globe,[9][10][11] and NPR.[12]

The group selected specific locations within the city of Boston (as well as immediate communities such as Brookline and Cambridge) for its workouts. The standard locations include Harvard Stadium for its stairs, and Corey Hill Outlook Park (also known as "Summit Ave.") in Brookline. As of June 2017, the group can be found in 43 cities across the world.

Locations[edit]

As of May 12, 2017, November Project was active in 43 cities across the world:[13][14][15][16][17]

Collaborations[edit]

Over the years, November Project has worked alongside fitness brands, most notably New Balance and The North Face.

New Balance[edit]

In July 2013, New Balance launched an advertising campaign centered around the fitness group. The campaign was titled "Runnovation" and focused on the shift in running from being a solitary sport to a social and group-based activity. “This campaign is built on the strong foundation that we, as a brand, have in driving and supporting innovation in the sport of running,” says Hilary Keates, New Balance director of global marketing and brand management.[2]

The advertisements were placed in Men’s Journal, Outside Magazine, Running Times, Women's Running, Competitor, Men’s Health, and Women’s Health.[3]

The North Face[edit]

Beginning on March 31, 2015, The North Face and November Project launched jointly hosted workouts on Tuesday and Thursday evenings. The events are held under the name Mountain Athletics and primarily focus on strength training and conditioning.[4]

The workouts are hosted in five cities in the U.S.: San Francisco, Washington D.C., New York, Chicago and Boston. [5]

References[edit]

  1. ^ Graham, Brogan. "November Project". Retrieved December 13, 2012. 
  2. ^ Muther, Christopher (November 15, 2012). "November Project members embrace exercise, one another". Boston Globe. Retrieved December 13, 2012. 
  3. ^ Goldberg, Carey (November 2, 2012). "Two Guys Walk Into A Bar And A Free Fitness ‘Movement’ Is Born". WBUR National Public Radio. Retrieved December 13, 2012. 
  4. ^ "November Project on Facebook". 
  5. ^ "@nov_project on Twitter". 
  6. ^ "The November Project Celebrates the December Cover". Runner's World. Retrieved 18 April 2014. 
  7. ^ Daniloff, Caleb. "Hugs, Sweat & Cheers". Runner's World. Retrieved 18 April 2014. 
  8. ^ McGoldrick, Hannah. "November Project Pays Back Community by Shoveling". Runner's World. Retrieved 18 April 2014. 
  9. ^ Ross, Mike. "Facebook meets boot camp". Boston Globe. Retrieved 18 April 2014. 
  10. ^ Muther, Christopher. "November Project members embrace exercise, one another". Boston Globe. Retrieved 18 April 2014. 
  11. ^ Miller, Joshua. "For some, fitness and camaraderie come first". Boston Globe. Retrieved 18 April 2014. 
  12. ^ Goldberg, Carey. "Two Guys Walk Into A Bar And A Free Fitness ‘Movement’ Is Born". WBUR. Retrieved 18 April 2014. 
  13. ^ "Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities - November Project". Retrieved July 17, 2016. 
  14. ^ "The Week of Insanity (BOS & NOLA!!!)". November Project. Retrieved April 17, 2014. 
  15. ^ a b c "VANCOUVER AND PHOENIX JOIN THE FAMILY, NOW KNOWN AS #21HumpBeat". November Project. Retrieved August 26, 2015. 
  16. ^ "Welcome, Tribe. - November Project". Retrieved July 17, 2016. 
  17. ^ "Locations – November Project". november-project.com. Retrieved 2017-09-20. 
  18. ^ "Boston, MA". November Project. Retrieved 18 April 2014. 
  19. ^ "November Project™ – Open to Public". November Project. Retrieved 18 April 2014. 
  20. ^ "Madison, WI". November Project. Retrieved 18 April 2014. 
  21. ^ "November Project 608". @Nov_Project_MSN. Retrieved 18 April 2014. 
  22. ^ "NP Expansion". November Project. Retrieved 20 September 2017. 
  23. ^ "San Francisco, CA". November Project. Retrieved 10 August 2014. 
  24. ^ "Brilliant start to SF". November Project-San Francisco. Retrieved 21 September 2017. 
  25. ^ "November Project SF has acquired the coveted stencils". November Project-San Francisco. Retrieved 21 September 2017. 
  26. ^ "For the love of the newbie group". November Project. Retrieved 21 September 2017. 
  27. ^ "Edmonton, AB Canada". November Project. Retrieved 18 April 2014. 
  28. ^ "Real Plan for Wednesday". November Project. Retrieved 18 April 2014. 
  29. ^ "San Diego CA". November Project. Retrieved 18 April 2014. 
  30. ^ a b c "NOVEMBER PROJECT IS OFFICIALLY IN 7 CITIES! TODAY’S #POWERFUL7". November Project. Retrieved 18 April 2014. 
  31. ^ "Denver CO". November Project. Retrieved 18 April 2014. 
  32. ^ "Washington, DC". November Project. Retrieved 18 April 2014. 
  33. ^ "Philadelphia, PA". November Project. Retrieved 18 April 2014. 
  34. ^ a b "It’s Official – #POWER10 had it’s first workout". November Project. Retrieved 18 April 2014. 
  35. ^ "Baltimore, MD". November Project. Retrieved 18 April 2014. 
  36. ^ "Indianapolis, IN". November Project. Retrieved 18 April 2014. 
  37. ^ "It’s Official – #POWER10 had it’s [sic] first workout". November Project. Retrieved 18 April 2014. 
  38. ^ "Los Angeles". November Project. Retrieved 18 April 2014. 
  39. ^ a b c d "Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities". November Project. Retrieved 18 April 2014. 
  40. ^ "New Orleans, LA". November Project. Retrieved 18 April 2014. 
  41. ^ "The Week of Insanity (BOS & NOLA!!!)". November Project. Retrieved 18 April 2014. 
  42. ^ "Chicago, IL | November Project". November Project. Retrieved July 17, 2016. 
  43. ^ "Minneapolis, MN". November Project. Retrieved 18 April 2014. 
  44. ^ "New York, NY". November Project. Retrieved 18 April 2014. 
  45. ^ "Summer Fridays". November Project. Retrieved 22 May 2014. 
  46. ^ "Milwaukee, WI". November Project. Retrieved 18 April 2014. 
  47. ^ ""Winnipeg Gone Rogue" gone November Project". November Project. November Project. Retrieved 10 March 2015. 
  48. ^ "Calgary Fit Mob turned November Project". November Project. November Project. Retrieved 10 March 2015. 
  49. ^ "Civil Shades of Grey". November Project. Retrieved 17 March 2015. 
  50. ^ "Banananananananana (YEG)". November Project. Retrieved 17 March 2015. 
  51. ^ "Phoenix, AZ". November Project. Retrieved August 26, 2015. 
  52. ^ "Vancouver, BC". November Project. Retrieved August 26, 2015. 

Bibliography[edit]

External links[edit]

City Start date Monday workout Wednesday workout Friday workout Ref
Boston, MA 11 November 2011 Various Locations Harvard Stadium Corey Hill, Summit Ave Brookline, MA [18][19]
Madison, WI 13 February 2013 N/A Bascom Hill State Capitol Steps [20][21][22]
San Francisco, CA 1 May 2013 Fort Mason Alta Plaza Park Rotating Hill Workouts [23][24][25][26]
Edmonton, AB 11 September 2013 Various locations Royal Glenora Stairs (fall/winter) Commonwealth Stadium (spring/summer) Walterdale Hill [27][28]
San Diego, CA 23 October 2013 San Diego Convention Center Kate Sessions Park, Pacific Beach N/A [29][30]
Denver, CO 23 October 2013 N/A Civic Center Park Governor's Park [31][30]
Washington, DC 23 October 2013 Meridian Hill Park, Peace Circle on the last Monday of every month Lincoln Memorial Steps Various locations [32][30]
Philadelphia, PA 15 January 2014 N/A Rocky Steps, Philadelphia Museum of Art Lemon Hill [33][34]
Baltimore, MD 15 January 2014 N/A Federal Hill Park Patterson Park [35][34]
Indianapolis, IN 15 January 2014 N/A Indiana War Memorial Various locations [36][37]
Los Angeles 5 March 2014 N/A Hollywood Bowl Rotating Hill Workouts [38][39]
New Orleans, LA 16 April 2014 N/A Mercedes-Benz Superdome Shelter 1 - Lakeshore Dr [40][41]
Chicago, IL 14 May 2014 N/A Kwanusila Totem Pole Cloud Gate [42]
Minneapolis, MN 5 March 2014 N/A Mill City Museum University of Minnesota Boathouse [43][39]
New York, NY 5 March 2014 Alternating between Morningside Park (Harlem) and Squibb Park (Brooklyn) Gracie Mansion Various locations [44][39][45]
Milwaukee, WI 5 March 2014 N/A The Calling statue west of the Art Museum Rotating locations around the city [46][39]
Winnipeg, MB 6 March 2015 N/A The Forks N/A [47]
Calgary, AB 9 March 2015 Various locations Memorial Stairs N/A [48]
Virginia Beach, VA 11 March 2015 N/A Mount Trashmore Park N/A [49][50]
Phoenix, AZ 1 July 2015 Rotating Hill Workouts at locations in Phoenix and Tempe, Arizona Papago Park Amphitheater N/A [15][51]
Vancouver, BC 8 July 2015 N/A Queen Elizabeth Park N/A [15][52]
Toronto, ON 26 August 2015 [1]Baldwin Steps by Casa Loma
Kansas City, MO 25 September 2015 National World War I Museum and Memorial
Kelowna, BC 25 September 2015 Knox Mountain Park
Worcester, MA 2 October 2015 Fitton Field Football Stadium
Victoria, BC 2 December 2015 Beacon Hill Park Petting Zoo
Reykjavík, IS 16 December 2015 University of Iceland Hallgrímskirkja
Seattle, WA 26 March 2016 Gas Works Park Various locations
Amsterdam, NL 7 September 2016 Nemo Museum
London, UK 7 September 2016 Duke of York Column
Hong Kong 23 October 2016 Sun Yat-sen Memorial Park
Orlando, FL 2 December 2016 Baldwin Park
Montreal, QC 12 April 2017 Nelson’s Column
Richmond, VA 19 April 2017 Virginia Museum of Fine Arts
Dallas, TX 19 April 2017 Winspear Opera House
Ottawa, ON 3 May 2017 Parliament Hill
Austin, TX 10 May 2017
Regina, SK 10 May 2017
Brooklyn, NY 12 May 2017 Fort Greene Park
Buffalo, NY 21 June 2017 Albright Knox Art Gallery