From Wikipedia, the free encyclopedia
Number of locations
43 countries
Key people
Johann Graf (founder & owner)
Revenue1.84 billion[1] (2021)
€588 million[1] (2021)
Total assets€3.94 billion[2] (2021)
Number of employees
21,173[3] (2021)

Novomatic is an international gambling company based in Austria, founded by Johann Graf in 1980.[4]

Novomatic operates about 2,000 casinos and other gaming facilities in about 50 countries, many of them under the Admiral Casino brand.[5] It also offers online gambling, and produces slot machines and other technology for the gaming industry. As of 2021, it has about 21,000 employees and annual revenue of €1.8 billion.


Johann Graf initially partnered with Gerhard Brodnik in the 1970s to start Brodnik & Graf, a company that was importing pinball machines from Belgium. In 1980, Brodnik decided to quit, and Graf oriented towards producing gambling machines under the Admiral brand. A number of Admiral branded casinos were opened.[a] Novomatic expanded globally during the decade and vastly improved the technology. It was among the first gambling equipment manufacturers to use touch screen technology.

In 2010, Novomatic expanded into online gambling business by acquiring controlling stake in London based Greentube studio. Greentube, in addition to their original content, is the main online publisher of already established Novomatic slot games. Greentube then purchased Canadian based Bluebat Games studio in 2015 to further expand its online presence.[10]

Instant win and digital scratchcard provider, Gamevy, formed a partnership with Novomatic subsidiary, Novomatic Lottery Solutions (NLS), in November 2016. The tie-up presents NLS with an opportunity to focus on "the broader lottery demographic".[11][12]

In 2018 Novomatic completed the purchase of 52% of Australian gambling equipment maker Ainsworth Game Technology Limited for around 300 million Euros. That was Novomatic's largest acquisition since the acquisition of Greentube in 2010.[13]

In November 2022, it was announced Novomatic had acquired the Italian gambling business, HBG Group.[14]

Gaming operations[edit]

Novomatic operates about 2,000 gaming facilities, including casinos, slot parlors, betting shops, and bingo halls.[15] It also offers online gambling directly to consumers.

This segment accounts for 56% of the company's revenues as of 2021, with the bulk of the business coming from Austria, Germany, Italy, the United Kingdom, and Eastern Europe.[16]


Spielbank Berlin casino at Potsdamer Platz

Novomatic subsidiary Löwen Entertainment operates about 520 Admiral Spielhalle slot arcades around Germany.[17][18] Novomatic also operates casinos in Germany, including the Spielbank Berlin.[19][20]

United Kingdom[edit]

Admiral "casino", King Street, Hammersmith, London

Novomatic operates Admiral Casino in the United Kingdom, a brand that includes a licensed online casino, as well as a chain of more than 200 gambling venues in the UK operated by Luxury Leisure. Its online casino includes slots, jackpot games, roulette, blackjack, table games, and live casino. Luxury Leisure is owned by Greentube Alderney Limited, part of the Greentube group, which in turn is owned by Novomatic.

In 2014, Novomatic acquired Luxury Leisure, which operated seaside amusement arcades and other venues. In June 2016, Novomatic bought the UK gambling company Talarius, which operated the Quicksilver high street gambling outlets, from the Tatts Group.[21][22][23] These retail gambling arcades were combined and rebranded as "Admiral".[23][22]

In 2018, Greentube Alderney launched the Admiral-branded online casino,[23]

Admiral Casino is licensed to operate a remote gaming business in the United Kingdom from the UK Gambling Commission. Admiral Casino is licensed[24] and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).


  • The Novomatic subsidiary G. Matica had not installed the accounting system for the mandatory networking of machines with the Italian tax authorities and was sentenced in 2012 to a fine of 150 million euros. Novomatic considered the claim as "completely unjustified" and appealed against the first instance decision. In June 2014, Novomatic paid a settlement amount of € 47.5 million.[25]
  • In December 2021 Greentube Alderney was fined £685,000 by the UK Gambling Commission following an investigation that uncovered money laundering and social responsibility failures. [32][33]


  1. ^ For example, the Austrian Russian Joint Venture JV Neva Chance was a St. Petersburg casino registered in May 1992 and established in 1993.[6] Its co-owners were Novomatic with nearly all its shares and "Neva-Chance" (AOZT "Casino") which had the same address as Vladimir Putin's Committee for External Relations and according to law was supposed to own a share in every St Petersburg casino.[6] The telephone number for "Neva-Chance", JV Casino Neva, and Putin's Committee for External Relations was exactly the same, too.[6] Neva Chance changed its name several times eventually becoming in 1997 the Admiral-Club, however its taxpayer identification number and its registration location at Antonenko Street, 6, had never changed.[6] Through the Swedish Russian Joint Venture JV Petrodin, proceeds from this casino or chorny mal, which Viktor Zolotov acquired for Vladimir Putin, were used as capital to establish Bank Rossiya.[6][7][8][9] Several prestigiously located casinos around St Petersbug are called Admiral.[6]


  1. ^ a b 2021 Annual Financial Report (PDF) (Report). Novomatic. April 1, 2022. p. 11. Retrieved 2022-12-24.
  2. ^ 2021 Annual Financial Report (PDF) (Report). Novomatic. April 1, 2022. p. 32. Retrieved 2022-12-24.
  3. ^ 2021 Annual Financial Report (PDF) (Report). Novomatic. April 1, 2022. p. 209. Retrieved 2022-12-24.
  4. ^ "Johann Graf". Forbes. Retrieved 5 January 2015.
  5. ^ ""Novomatic Factsheet 2022"" (PDF). Novomatic. Retrieved 2022-12-24.
  6. ^ a b c d e f Иванидзе, Владимир (Ivanidze, Vladimir) (8 February 2012). "Кому Нева дала шанс: Игорный бизнес в Санкт-Петербурге начинали российские ОПГ и японские якудза. Под контролем мэрии. Уникальное свидетельство непосредственного участника событий" [To whom the Neva gave a chance: The gambling business in St. Petersburg was started by Russian organized crime groups and Japanese yakuza. Under the control of the city hall. Unique evidence of a direct participant in the events]. Novaya Gazeta. Archived from the original on 9 February 2012. Retrieved 20 December 2020.
  7. ^ Кириленко, Анастасия (Kirilenko, Anastasia) (21 April 2016). "Путин глазами якудзы. Японский мафиози рассказал о своем бизнесе в Петербурге" [Putin through the eyes of the Yakuza. Japanese mafiosi spoke about his business in St. Petersburg]. The Insider (in Russian). Archived from the original on 23 April 2016. Retrieved 20 December 2020.
  8. ^ Кириленко, Анастасия (Kirilenko, Anastasia) (2 July 2015). "Мафия на госзаказе. Как новые кремлевские олигархи связаны с преступным миром" [Mafia at the state order. How are the new Kremlin oligarchs connected with the underworld]. The Insider (in Russian). Archived from the original on 3 July 2015. Retrieved 20 December 2020.
  9. ^ "Крыша российской элиты" [The roof of the Russian elite]. (in Russian). 23 June 2008. Archived from the original on 27 June 2008. Retrieved 20 December 2020.
  10. ^ "BlueBat Games Acquired by Greentube". Digital Magazine. February 2, 2015.
  11. ^ "Novomatic Lottery Solutions partners Gamevy for instant win games". Retrieved 2016-11-23.
  12. ^ "Novomatic finalises Ainsworth investment". Retrieved 2018-03-18.
  13. ^ "Novomatic Completes Ainsworth Acquisition". GGB Magazine.
  14. ^ Fletcher, Robert (2022-11-15). "Novomatic acquires Italy's HBG Group". iGB. Retrieved 2022-11-15.
  15. ^ 2021 Annual Financial Report (PDF) (Report). Novomatic. April 1, 2022. p. 6. Retrieved 2022-12-24.
  16. ^ 2021 Annual Financial Report (PDF) (Report). Novomatic. April 1, 2022. p. 14. Retrieved 2022-12-24.
  17. ^ "About Admiral". Novomatic. Retrieved 2022-12-26.
  18. ^ "Admiral Arcades". Retrieved 2022-12-26.
  19. ^ 2021 Annual Financial Report (PDF) (Report). Novomatic. April 1, 2022. p. 17. Retrieved 2022-12-24.
  20. ^ "Spielbank Berlin: Gauselmann steigt bei Novomatic ein" [Spielbank Berlin: Gauselmann joins Novomatic]. Tiroler Tageszeitung. Innsbruck, Austria. January 20, 2016. Retrieved 2022-12-26.
  21. ^ "Novomatic buys Talarius | News | Coin-op | InterGame". Retrieved 10 September 2016.
  22. ^ a b "Luxury Leisure Admiral". Olli Group. Retrieved 2022-11-26.
  23. ^ a b c "About Us". Admiral Casino.
  24. ^ "Greentube Alderney Limited - Licence summary".
  25. ^
  26. ^ Jaeger-Dabek, Brigitte (2009-10-07). "Polen : Regierungskrise durch Glückspielaffäre". Das Polen Magazin: News aus Polen, Urlaub in Polen (in German). Retrieved 2019-11-26.
  27. ^ Kulish, Nicholas (2009-10-07). "Three Polish Officials Resign in Gambling Scandal". The New York Times. ISSN 0362-4331. Retrieved 2019-11-26.
  28. ^ "Poland - The prosecutor's office is reopening the investigation into the gambling scandal". E-PLAY Online. 2018-01-02. Retrieved 2019-11-26.
  29. ^ On general aspects of Corruption in Romania, see; furthermore "Korruptionsaffäre in Rumänien erreicht Novomatic -". 2015-10-04. Retrieved 2016-03-17.
  30. ^ "Korruptionsaffäre in Rumänien erreicht Novomatic > Kleine Zeitung". 2015-10-04. Retrieved 2016-04-10.
  31. ^ "Rumänien: Korruptionsaffäre erreicht die Novomatic". (in German). 2015-10-04. Retrieved 2019-11-26.{{cite web}}: CS1 maint: url-status (link)
  32. ^ "Greentube Fined by UK Gambling Commission for Breaching License Conditions". Retrieved 2022-03-15.
  33. ^ "Greentube Alderney Limited Public statement".

Coordinates: 48°02′11″N 16°17′39″E / 48.0364°N 16.2943°E / 48.0364; 16.2943