Now, Now

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Now, Now
Now, Now.jpg
Background information
Origin Blaine, Minnesota, USA
Genres Indie rock
Years active 2003–Present
Labels Afternoon Records (2007-2010)
No Sleep Records (2010-2011)
Trans- Records (2011-Present)
Members Cacie Dalager
Bradley Hale
Jess Abbott
Past members Justin Schweim
Britty Hale
Christine Sako

Now, Now, formerly known as Now, Now Every Children, is an American indie rock band formed in Blaine, Minnesota and based in Minneapolis.[1] The band is composed of Cacie Dalager (vocals, guitar, keyboard), Bradley Hale (drums, backing vocals), and Jess Abbott (guitar, vocals).



The band was formed in roughly 2003. Classmates Cacie Dalager and Bradley Hale met in high school marching band when they were both sixteen years old; they eventually started writing songs together, starting with an acoustic song dedicated to a college-bound friend.[2] The band's name, according to Dalager, there were children up and asked them what they were doing up at a given hour; it was originally being considered jokingly as a possible future EP title, but stuck as the band name when they officially started the project.[3] Dalager and Hale were joined by Brad's sister Britty on keyboards, and school friend Justin Schweim on bass for the recording of their first EP and their first few shows in the Minneapolis area.[citation needed] Shortly before the band began recording their first album, Schweim left their live setup, and Christine Sako stepped in.[3] Jess Abbott joined the band in Summer 2009 after moving from Maine to Minnesota, initially just for the summer until she left for college, however she became a permanent member shortly after.

Cars (2007–2009)[edit]

In 2007, Now, Now signed to local Minneapolis-based indie record label Afternoon Records, founded by friend Ian Anderson.[3] The band recorded and released two EPs on the label in early 2008, titled Not One, But Two and In The City.[4] In September 2008, the band opened for Mates of State in Minneapolis, a performance that Dalager then regarded as "easily my favorite show we have ever played."[5] Anderson produced their full-length debut album Cars, released digitally on December 15, 2008[5] and on CD on July 9, 2009.[4] Its release was accompanied by an album release show on December 12 at Minneapolis venue 7th Street Entry.[5] The band played The Bamboozle festival on May 3, 2009[6] and supported Paramore on tour across Europe in December 2009.[7]

Label changes and Neighbors (2010–2011)[edit]

After about three years at Afternoon Records, Now, Now left the label, which they announced on their official blog on April 16, 2010.[8] Since then, the band has shortened their name from "Now, Now Every Children" to simply "Now, Now".[9] Of the name change, Dalager explained to SPIN: "We felt like we needed to disconnect ourselves from any childish image we had. It was a way of starting over and simplifying things for us."[10] Under their new name, they self-produced an EP titled Neighbors, which was digitally released on September 7, 2010 for 24 hours.[11] There were also 140 physical copies of the EP made, which sold out within 8 minutes of going on sale. The album was re-released on December 7 via No Sleep Records.[10] The band performed at the first Popsickle Festival, presented by Motion City Soundtrack, at First Avenue on December 18, 2010.[12]

Now, Now began 2011 as a support act on all dates of Hellogoodbye's winter tour, along with Jukebox the Ghost, You, Me, and Everyone We Know and Gold Motel.[13] The band was also scheduled to be one of the support acts for Fake Problems on their Spring 2011 tour, but pulled out to prepare new material for their next full length record and to "clear [their] heads after so many straight months of touring"; they still performed on the Minnesota date.[14][15] On May 3, 2011, Now, Now released a collection of remixes of the Neighbors tracks, called Neighbors: The Remixes. In the same announcement, it was confirmed that the band would be recording their second full length album shortly thereafter, produced by Howard Redekopp.[16]

The band gained some mainstream exposure when their song "Neighbors" appeared in an episode of Grey's Anatomy ("It's a Long Way Back"), which aired on April 28, 2011. In fall 2011, Now, Now performed a short tour supporting All Get Out,[17] with an additional 2 dates supporting Mansions.

Threads (2012–present)[edit]

On December 8, 2011, it was announced via their Facebook page that they had signed to Chris Walla's Trans Record Label - an imprint of Atlantic Records, and that their second album Threads would be released on March 6, 2012.[18][19]

Since the release of Threads, Now, Now have been an opening act for The Naked And Famous' US Spring Tour, and joined fun. on their Summer US tour in May. In September, they embarked on a 7 date run of the UK, in support of the UK release of Threads, and are supporting Motion City Soundtrack on most of their UK and US tour dates.

Now, Now made their television debut on Late Night with Jimmy Fallon on November 7, 2012, performing "Thread".[20]

In early 2013 Now, Now joined To Write Love on Her Arms's Heavy and Light US tour.[21]

In 2014, the band announced that they were in the process of writing a new record.




Remix albums[edit]

  • Neighbors: The Remixes (2011) - No Sleep Records
  • Threads Remixed (2014) - Trans- Records

Music videos[edit]

  • "Thread" (2012)


  1. ^ Kowal, Rachel (2009-03-24). "Now, Now Every Children: 'Everyone You Know'". Retrieved 2010-08-31. 
  2. ^ Rosen, Craig (2009-05-01). "Get To Know Now, Now Every Children With A Free MP3". Retrieved 2010-08-31. 
  3. ^ a b c Ableson, Jon (January 2010). "In The Spotlight: Now, Now Every Children". Retrieved 2010-08-31. 
  4. ^ a b Salisbury, Vanita (2009-05-01). "Pop Quiz: Now, Now, Every Children’s Cacie Dalager". BlackBook. Retrieved 2010-08-31. 
  5. ^ a b c Brusie, David (2008-12-09). "Interview: Now, Now Every Children". The A.V. Club Twin Cities. Retrieved 2010-08-31. 
  6. ^ Gaston, Peter (2009-04-29). "15 Must-Hear Bands at Bamboozle Fest". Spin Magazine Online. Retrieved 2010-08-31. 
  7. ^ Henderson, Steve (2009-09-09). "Now, Now Every Paramore". Retrieved 2010-08-31. 
  8. ^ Ableson, Jon (April 2010). "Now, Now Every Children Leave Afternoon Records". Retrieved 2010-08-31. 
  9. ^ Reid, Sean (October 2010). "Now, Now Every Children Name Change". Retrieved 2010-10-27. 
  10. ^ a b Gaston, Peter (2010-11-23). "EXCLUSIVE: New Music from a Grown-Up Now, Now". SPIN Media. Retrieved 2010-11-23. 
  11. ^ Reid, Sean (September 2010). "Now, Now Every Children Release New EP for 24 Hours Only and Sign with No Sleep Records". Retrieved 2010-09-07. 
  12. ^ Sciarretto, Amy (2010-11-11). "Motion City Soundtrack Launches Popsickle Festival". ARTISTdirect. Retrieved 2010-11-12. 
  13. ^ Common, Tyler (2010-12-16). "Hellogoodbye announce 2011 headlining tour with You Me And Everyone We Know, Gold Motel and more". Alt Press. Retrieved 2011-01-16. 
  14. ^ Kohli, Rohan (2011-02-17). "Fake Problems Headlining Tour". AbsolutePunk. Retrieved 2011-02-22. 
  15. ^ Zarrillo, Zack (2011-04-13). "Now, Now Pull Off Fake Problems Tour For New Record". PropertyOfZack. Retrieved 2011-04-18. 
  16. ^ "MP3: Now, Now Remix ‘Jesus Camp’ (FILTER Exclusive)". FILTER Magazine. 2010-04-21. Retrieved 2011-04-21. 
  17. ^ Ableson, Jon (August 2011). "Now, Now Announce US Shows w/ All Get Out". Retrieved 2011-09-15. 
  18. ^ Darwin, Liza (2011-12-08). "Premiere: Now, Now". Nylon Magazine. Retrieved 2011-12-08. 
  19. ^ "Big Things in 2012 for Now, Now". PacSun Music. 2011-12-09. Retrieved 2011-12-09. 
  20. ^ Ilvonen, Keagan (2012-10-08). "Now, Now To Perform on Late Night with Jimmy Fallon". AbsolutePunk. Retrieved 2012-10-08. 
  21. ^ Wagner, Christian (2012-12-11). "To Write Love on Her Arms Announces Heavy and Light Tour". AbsolutePunk. Retrieved 2013-04-07. 

External links[edit]