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Now PAYG (formerly Now Mobile)
Industry Telecommunications, Mobile phones
Founded 2010
Headquarters Shad Thames, London, United Kingdom
Area served
United Kingdom
Key people
Asif Karim, Ossie Bell
Products Mobile telecommunications products and services
Number of employees
50 approximately
Parent Nowtel

Now PAYG is a mobile virtual network operator service based in the United Kingdom, running on the EE mobile network. It serves ethnic communities.[1]

Award nominations[edit]

Now PAYG was commended in the MVNO of the Year category at the 2014 Mobile News Awards.[2]


  1. ^ Wattanajantra, Asavin. "Cheap international calls on offer from Now Mobile". CNET. CBS Interactive. Retrieved 2 January 2016. 
  2. ^ "Past Winners - 2014". Mobile News Awards. Retrieved 2 January 2016.