Now United

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Now United на финале Голос. Дети 5.jpg
Background information
Years active2017 (2017)–present
LabelsXIX Entertainment, Unilever plc
Associated actsSimon Fuller, RedOne
  • Brazil Any Gabrielly
  • Philippines Bailey May
  • Senegal Diarra Sylla
  • South Korea Heyoon Jeong
  • Japan Hina Yoshihara
  • Finland Joalin Loukamaa
  • Canada Josh Beauchamp
  • China Krystian Wang
  • United Kingdom Lamar Morris
  • United States Noah Urrea
  • Mexico Sabina Hidalgo
  • India Shivani Paliwal
  • Germany Sina Deinert
  • Russia Sofya Plotnikova

Now United is a global pop music group featuring 14 singing and dancing artists from 14 different countries. The group was created by Simon Fuller and is managed by XIX Entertainment. The group officially debuted in 2018.[1]


Original logo

2017: Pre-debut[edit]

In mid-2016, American Idol creator and Spice Girls' manager Simon Fuller began searching for talent to fulfill his plan of creating a global pop group with members from all over the world. Fourteen people of different nationalities were selected. The selection took place through digital platforms like Instagram, Facebook, YouTube, TikTok and also watchers. Fuller confirmed to MBW in September 2018 that "in order to recruit the 14 youngsters in Now United, he employed 20 people to travel the world for 18 months, holding auditions with groups of 10 to 20 people at a time."[2]


Each country represented by NOW UNITED member

Member Full Name Representing Country Date of Birth Place of Birth Additional Information
Any Gabrielly
(Voice, dance)
Any Gabrielly Rolim Soares Brazil (2002-10-09) 9 October 2002 (age 16) São Paulo [3][4]
Bailey May
(Voice, dance)
Bailey Thomas Cabello May Philippines (2002-08-06) 6 August 2002 (age 16) Cebu City, Cebu [5][6][7]
Diarra Sylla
(Voice, dance)
De-arra Sylla Senegal (2001-01-30) 30 January 2001 (age 18) France [8]
Heyoon Jeong
(Voice, co-dance captain)
Jeong Heyoon (Korean: 정혜윤) South Korea (1996-10-01) 1 October 1996 (age 22) Daejeon [9][10][11]
Hina Yoshihara
Yoshihara Hina (Japanese: 吉原 日奈) Japan (2001-10-12) 12 October 2001 (age 17) Niiza, Saitama
Joalin Loukamaa
Joalin Viivi Sofia Loukamaa Finland (2001-07-12) 12 July 2001 (age 17) Turku, Finland
Josh Beauchamp
(Voice, dance captain)
Joshua Kyle Beauchamp Canada (2000-03-31) 31 March 2000 (age 18) St. Albert, Alberta [12]
Krystian Wang
(Voice, dance)
Wang Nanjun (Chinese: 王南钧) China (2000-01-22) 22 January 2000 (age 19) Beijing [13][14]
Lamar Morris
(Voice, dance)
Lamar Morris United Kingdom (1999-12-01) 1 December 1999 (age 19) London [12][15][16][17]
Noah Urrea
(Voice, dance)
Noah Jacob Urrea United States (2001-03-31) 31 March 2001 (age 17) Orange County, California [18][19]
Sabina Hidalgo
(Voice, dance)
Maria Sabina Hidalgo Pano Mexico (1999-09-20) 20 September 1999 (age 19) Guadalajara, Jalisco
Shivani Paliwal
Shivani Paliwal (Hindi: शिवानी पालीवाल) India (2002-03-13) 13 March 2002 (age 16) Udaipur, Rajastan [20]
Sina Deinert
Sina Deinert Germany (1998-08-24) 24 August 1998 (age 20) Karlsruhe, Baden-Württemberg [21]
Sofya Plotnikova
Sofya Plotnikova (Russian: Софья Плотникова) Russia (2002-10-23) 23 October 2002 (age 16) Moscow [22]

Summer in the City[edit]

From November 11 to 22, 2017, Now United's official website began broadcasting its members with a video teaser along with their names and flags representing each country. The first two members were announced on 11 November – Joalin Loukamaa from Finland and Sofya Plotnikova from Russia. New member were then announced on the following days, starting with Diarra Sylla from Senegal on 12 November, Noah Urrea from the United States along with a video-teaser of band members dancing to RedOne's song "Boom Boom", then Any Gabrielly from Brazil on the 14th. Four new members were announced on the 15th – Heyoon Jeong from South Korea, Hina Yoshihara from Japan, Josh Beauchamp from Canada and Lamar Morris from the United Kingdom. Bailey May from the Philippines and Shivani Paliwal from India were announced on November 16, followed by Krystian Wang (Chinese: 王南钧). The Mexican Sabina Hidalgo was announced as a new member on November 21, with the final member Sina Deinert from Germany announced on November 22.

In December 5, 2017, Now United released their first single "Summer in the City" with a music video which gathered over 3.4m views.[23] In April 2018 Now United made their first TV appearance on C1 Russia's No.1 network show the finale of The Voice Kids [24] performing Summer In The City. Two days later they performed "What Are We Waiting For" on chat show Evening Urgant.[25]

World Tour[edit]

From April 2018 Now United undertook their first world tour performing live to teen audiences in Russia, China, Japan, The Philippines, Korea, Finland, Germany and other countries. They’ve started with Germany. [26][27] The band shot the film to their second single "What Are We Waiting For" in Korea.[28]

Commercial Partners[edit]

In May 2018 Aline Santos, global head of diversity and inclusion at Unilever announced a partnership with Now United at the Unilever #unstereotype panel at Cannes Lions.[29]

In June 2018, Now United performed to an audience of 20,000 at SAP's SAPPHIRE NOW show in Orlando, introduced by SAP's CEO Bill McDermott and Simon Fuller. An official Partnership with SAP was announced at the 2018 Mobile World Congress. [30]

In September 2018, The Times newspaper reported that Now United is also sponsored by Samsung, Tommy Hilfiger and Unilever.[31]



Year Title Album
2017 Summer in the City[32] N/A
2018 All Day
What Are We Waiting For
One World (RedOne feat. Adelina & Now United)
Who Would Think That Love?
How We Do It (feat. Badshah (rapper))
2019 Beautiful Life
Afraid of Letting Go


Year Title Role Network
2018 Umagang Kay Ganda Guest (except for Diarra and Lamar) Philippines ABS-CBN
It's Showtime
2019 Pinoy Big Brother: Otso Guest (except for Shivani and Lamar)
ASAP Natin 'To!


  1. ^
  2. ^
  3. ^ "Brasileira é escolhida para fazer parte do primeiro grupo pop global, Now United - Febre Teen". (in Portuguese). Retrieved 2017-12-26.
  4. ^ "Brasileira lacra e é destaque no primeiro clipe do Now United - Febre Teen". (in Portuguese). Retrieved 2017-12-26.
  5. ^ "Bailey May joins Simon Fuller's group Now United". Rappler.
  6. ^ News, ABS-CBN. "Why Simon Fuller picked Bailey May for Now United". ABS-CBN News.
  7. ^ "Bailey May joins pop group Now United".
  8. ^ "(Vidéo) Astar et Mame Diarra de "Sen Petit Gallé" gagnent le concours américain "Now United"".
  9. ^ "Meet HEYOON, the Korean Member Of Upcoming Global Group NOW UNITED". Koreaboo. 2017-11-14.
  10. ^ "Heyoon | {krp} Myst City ~ Amino". {krp} Myst City ~ | Retrieved 2018-01-02.
  11. ^ 춤밖에 모르던 명문고 소녀, '글로벌 아이돌'로 뜨다. 중앙일보 (in Korean). 2018-02-19.
  12. ^ a b "Meet Now United's Canada and UK Members | TigerBeat". BOP and Tiger Beat. 2017-11-15.
  13. ^ "Krystian Wang 20171211 Now United take over story". (in Chinese). Retrieved 2017-12-26.
  14. ^ 快男王南钧:他是怎么用6年时间从相貌平平的男孩变成男神的?. 2017-07-18. Retrieved 2018-01-02.
  15. ^ "BILD macht dich zum Weltstar - Model Lamar darf ins Bootcamp von NOW UNITED". (in German).
  16. ^ "Lamar Morris is an Actor, Extra and Model based in London, United Kingdom". StarNow. Retrieved 2018-01-02.
  17. ^ "Lamar Morris, Actor". Mandy Kids. Retrieved 2018-01-02.
  18. ^ "Meet Revolutionary Global Pop Group Now United | TigerBeat". BOP and Tiger Beat. 2017-11-13.
  19. ^ "About Noah Urrea — A Biography". NOAH URREA. Retrieved 2018-01-02.
  20. ^ "Meet the Indian girl in the first ever global pop band, Now United". VOGUE India. 2017-11-15.
  21. ^ "„Now United" Bewerbung | Sina: »Am liebsten tanze ich Hip Hop". (in German).
  22. ^ "Плотникова Софья | Журнал KIDS Россия". (in Russian). Retrieved 2018-01-02.
  23. ^
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  25. ^
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  27. ^
  28. ^
  29. ^
  30. ^
  31. ^
  32. ^ "INTRODUCING: Now United - 'Summer In The City' »". 2017-12-11.

External links[edit]