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Industry Accounting / Management / Customer relationship management
Founded 2006
Founder Justin Bartak, Dale Jensen
Headquarters Grand Forks, North Dakota, USA
Products Elements CRM (software)
Website www.ntractive.com

Ntractive is a privately held software development company based in Grand Forks, North Dakota that markets business software to small to medium sized companies. Established in 2006, the company's sole product is Elements CRM, a customer relationship management application aimed at small business that use Mac OS X computers, iPads, iPad minis and iPhones.,[1][2] Elements CRM is a software as a service web application that employs a unique site-specific browser to merge desktop and web application functionality. The product was first introduced to the public at a keynote address during Apple's 2007 World Wide Developer's Conference. The official launch of Elements SBM (the products original name) 1.0 took place at Macworld 2009.[3] The product was then renamed to Elements CRM and with its 2.0 release was awarded the honor of Apple "Staff Pick" in July, 2009.[4]



The company was founded in January 2006 by Justin Bartak and Dale Jensen as a company specializing in software as a service (Saas) Customer Relationship Management for the Mac. The company's Elements Platform is part desktop and part cloud and is powered by Webkit.[5][6]

Current Status[edit]

Ntractive is headquartered in Grand Forks, North Dakota. Founder Justin Bartak [7] is the company's CEO and Chairman. Dale Jensen [8] left the company in 2010 to pursue other opportunities.

Products and Services[edit]

Elements CRM[edit]

Elements CRM is a Mac Customer Relationship Management solution for Apple business. Offered as a subscription-based service, Elements CRM is part desktop and part cloud. Its main functions include managing leads and contact information, tracking communication history, managing tasks and follow us, tracking email communication, creating estimates and invoices and managing projects.

Elements CRM Mobile[edit]

Elements CRM Mobile is a universal mobile app for the iPhone, iPad and iPad mini. Elements CRM Mobile is an add-on to the Elements CRM desktop app. The iPad version of Elements CRM mobile looks, works and feels like the desktop app.[9] The iPhone app is a limited version of the most important functions of the desktop app.[10]

Elements CRM Mail[edit]

Elements CRM Mail is an email tracking tool that works in conjunction with Elements CRM. It monitors the user's email server for communication between leads and clients stored in Elements CRM. When a match is found, a copy of the email is stored in Elements CRM within the client's record.[11]


External links[edit]