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|Launched||7 April 1998|
|Owned by||Media Prima Berhad|
|Picture format||1080i HDTV|
(downscaled to 16:9 576i for the SDTV feed)
|Headquarters||Sri Pentas, Bandar Utama, Petaling Jaya, Selangor|
|Unifi TV||Channel 107|
(Malaysia only) (HD)
NTV7 is a Malaysian free-to-air television channel focused on the Urban area of Malaysia especially on the Chinese community of Malaysia which based in Petaling Jaya, Selangor. It was launched on 7 April 1998. The station, which broadcasts on the UHF frequency band, offers a combination of Chinese and Korean programmes.
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The station was launched under the entity of Natseven TV Sdn Bhd in 1998 by businessman Mohd Effendi Norwawi, broadcasting daily from 6 am to 1 am the next day.
In 2005, Media Prima Berhad announced its acquisition of ntv7 under a price of RM90 million. Media Prima also owns three other private television stations in Malaysia: TV3, 8TV & TV9, as well as a controlling stake in the New Straits Times, owned by New Straits Times Press (Malaysia) Sdn Bhd.
The station, which targets the Malaysian urban demographic, offers a wide variety of programming including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies. There are also news bulletins in English, Mandarin and Malay through the 7 Edition, Mandarin 7, and Edisi 7 brands, respectively.
Since 1 April 2016, a teleshopping block bought by the Korean conglomerate CJ Group called CJ WOW Shop has been broadcasting across Media Prima channels. Several Media Prima channels (especially NTV7 and TV9) are more affected by the changes. It attracted public criticism on social media as a large part of the daytime schedule has been replaced by the block, in which these slots had been previously dedicated to reruns, religious programming and kids programming.
Modern Malaysia Era and Chinese content reduction attempt
From 5 March 2018, Media Prima attempted a new brand positioning for NTV7. The channel tried to target “Modern Malaysia” as a contemporary station through its new content line-up, including new Turkish Telenovelas; as well as its new slogan Feel It. The relaunch saw major changes as it became a dominated English-Malay language channel, with the channel name read as "n-t-v-tujuh" instead of "n-t-v-seven." Also, infomercial programming was reduced upon the channel's rebranding.
Upon the March 2018 rebranding, Chinese content on this channel was reduced to selected Chinese dramas from Hong Kong and China along with Mandarin news bulletins, with much of the remainder transferred to sister channel 8TV (which also attempted to reposition as Media Prima's sole all-Chinese channel on the same day). Originally, Mandarin 7 was supposed to be cancelled in May 2018 to complete its plan of moving all Chinese content to a single dedicated channel. However, when the 2018 General Election occurred, the bulletin became Malaysia's 2nd most watched after TV3's Buletin Utama (the said spot was formerly held by Berita TV9). Due to the Chinese community's positive response, Media Prima decided to reshuffle NTV7's news programming in June instead of axing Chinese news. In its current format, only one news bulletin per language is aired on the channel with a single Mandarin newshour, while retaining half-hour editions in Malay and English.
The rebrand caused confusion among viewers, particularly Chinese communities who tuned in to NTV7 after finding out that most of its former programmes were moved to 8TV. Overall viewership were believed to be surprisingly lower.
As a result, on 31 December 2018, CEO of Media Prima, Johan Ishak, said that the Mandarin variant of CJ Wow Shop will be broadcast on the channel. The move was part of the company's restructuring NTV7 by axed English and Malay-language shows, dropped the channel nomenclature, moved some (including those from TV9) to the main TV3. It also brought back the channel's perception as a Chinese channel; yet the channel's Mandarin, Malay and English news bulletins remained unchanged.
Reruns of axed NTV7 shows were then aired on TV9 after the former's retreat.
- "CJ WOW SHOP mula 1 April". Harian Metro. 1 April 2016. Retrieved 6 April 2016.
- . 1 April 2016 https://www.facebook.com/TV3MALAYSIA/photos/a.392087241166.178751.262044791166/10153548509336167/?type=3&theater. Retrieved 6 April 2016. Missing or empty
- . 1 April 2016 https://www.facebook.com/TV9Malaysia/photos/a.132100906817085.22337.124467560913753/1302978949729269/?type=3&theater. Retrieved 6 April 2016. Missing or empty
- . 1 April 2016 https://www.facebook.com/ntv7localdrama/photos/a.299680246757151.72583.293290990729410/1085761854815649/?type=3&theater. Retrieved 6 April 2016. Missing or empty
- "Media Prima unveils new brand positioning for ntv7 with new logo". www.marketing-interactive.com. Retrieved 18 January 2018.
- "ntv7华语新闻即將搬家？". www.orientaldaily.com.my. Retrieved 18 January 2018.
- "Rebranding of NTV7". www.nst.com.my. Retrieved 22 January 2018.
- "MPTN mendahului industri". www.hnetro.com.my. Retrieved 22 January 2018.
- CJ WOW SHOP to Extend All-New Mandarin Segments on ntv7