Nubank

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Nu Pagamentos S.A.
TypePrivately held company
IndustryFinancial services
Founded6 May 2013; 8 years ago (6 May 2013)
FoundersDavid Velez, Edward Wible, Cristina Junqueira
Headquarters,
Brazil
Area served
World
Products
Production output
+34 million customers[1]
Number of employees
3700+ (2021)
Websitenubank.com.br

Nubank is a Latin American neobank and the largest financial technology bank in Latin America. Its headquarters are located in São Paulo, Brazil. The company also has engineering offices in Berlin, Germany,[2] Buenos Aires, Argentina, and an office in Mexico City, Mexico.

Among the company's products are NuConta (a digital account), an international credit card, both without fees,[3][4] personal loans, life insurance and investments. The company's differentiating factor is to offer a credit card which is controlled completely through the means of a mobile app. The app allows its users to track transactions in real time, block their respective credit card, apply for a limit raise and contact customer support.

In 2018, after launching its new credit card design, Nubank was featured in the Guinness Book of Records for making the world's largest unboxing.[5]

Today, Nubank has over 35 million customers[6] in Brazil and 38 million customers all over the world.

In May 2021 Nubank presented the changes in its brand, with a slightly different purple, a bolder logo, but with softer shapes and a brand that reflects its new moment.

History[edit]

Nubank was founded in 2013 by Colombian David Vélez, Brazilian Cristina Junqueira and American Edward Wible. In April 2021, Edward Wible, who was CTO of the company for 8 years, left his position "to contribute more directly to the construction of the systems and infrastructure of the company" as the Director of Technological Platforms.[7]

The first transaction with a Nubank card was made on April 1, 2014. Four years later, Nubank became a unicorn startup with its valuation of US$1 billion.[8]

Some of Nubank's investors are Sequoia Capital, Founders Fund,[9] Kaszek Ventures, Tiger Global Management, Goldman Sachs, Berkshire Hathaway, QED Investors and DST Global. In the company's first two years of existence, it raised 600 million Brazilian reais.[10]

In 2014, Nubank launched its first financial product, an international Mastercard credit card that has no annuity fees and can be completely managed through a mobile app.

In 2017, Nubank also launched its loyalty program,[11] Nubank Rewards. The program's points (which never expire) can be redeemed for a product catalogue or discounts on services, travel and entertainment. Customers can try the program for free for 30 days, after which they will be charged a fee in order to further use it.

In the same year, it also launched its digital account, NuConta. In late 2018, it began offering payments through debit[12] and, in early 2019, the fintech started testing personal loans[13] with a few of its digital account users.

In May 2019, the company announced it would begin operations in Mexico[14] through a subsidiary called Nu. This was the first time Nubank offered its services and products outside of Brazil.[15]

In January 2020, Nubank made its first acquisition with the purchase of Plataformatec, a company that specialized in software engineering and agile methodologies, thus continuing its growth by including the team of 50 developers of Platformatec.[16] In July of the same year, the company also acquired Cognitect, responsible for Datomic and the Clojure programming language.[17]

In September 2020, Nubank acquired Easyinvest, an investment broker also from Brazil for an undisclosed amount.

In September 2020, Nubank announced that the company would begin operations in Colombia.

References[edit]

  1. ^ "Nubank reached 34 million clients". Business Insider. 29 January 2021. Retrieved 1 February 2021.
  2. ^ "Olá, Berlim: Nubank abre seu primeiro escritório internacional". Fala, Nubank (in Portuguese). 2017-12-13. Retrieved 2019-05-30.
  3. ^ "Nubank finalmente vira um bank - Tecnoblog". 24 October 2017.
  4. ^ "Nubank aprimora plataforma digital e cria a NuConta - EXAME". exame.abril.com.br.
  5. ^ "Nubank quebra recorde mundial e entra para o Guinness World Records". EXAME (in Portuguese). Retrieved 2019-05-30.
  6. ^ "Nubank ultrapassa os 35 milhões de clientes no Brasil". Fala, Nubank (in Portuguese). 2021-03-14. Retrieved 2021-05-28.
  7. ^ "Nubank Hires Former Amazon Executive as New Chief Technology Officer". Olhar digital.
  8. ^ "Nubank é o terceiro unicórnio brasileiro - Link". Estadão (in Portuguese). Retrieved 2019-05-30.
  9. ^ "Nubank passa a valer US$ 500 milhões com nova rodada de investimentos". gizmodo.uol.com.br.
  10. ^ Zogbi, Paula. "Nubank levanta R$ 271 milhões em nova rodada de investimentos". www.infomoney.com.br (in Portuguese). Retrieved 2019-05-30.
  11. ^ "Nubank prepara programa de milhagem - Economia". Estadão (in Portuguese). Retrieved 2019-05-30.
  12. ^ "Nubank lança funções débito e saque para clientes da NuConta". Valor Econômico (in Portuguese). 2018-12-11. Retrieved 2019-05-30.
  13. ^ "Nubank começa a oferecer empréstimo pessoal – Negócios". Tecnoblog (in Portuguese). 2019-02-08. Retrieved 2019-05-30.
  14. ^ "Nubank está chegando ao México". Fala, Nubank (in Portuguese). 2019-05-07. Retrieved 2019-05-30.
  15. ^ "Com escritório no México, Nubank inicia ofensiva internacional". G1 (in Portuguese). Retrieved 2019-05-30.
  16. ^ "En busca de ingenieros, Nubank realiza su primera adquisición". Retrieved 2020-01-07.
  17. ^ "Nubank adquire empresa norte-americana de tecnologia Cognitect". Valor Investe (in Portuguese). Retrieved 2020-11-19.