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Nu Pagamentos S.A.
privately held company
IndustryFinancial services
Founded6 May 2013; 6 years ago (6 May 2013)
FoundersDavid Velez, Edward Wible, Cristina Junqueira
Area served
Brazil, Mexico
Productscredit card, point rewards, digital account, personal loans
Production output
+10 million customers
Number of employees
1500 (2019)

Nubank is the largest fintech in Latin America and one of the most innovative companies in the world, according to the 2019 Fast Company ranking.[1] Its headquarters are located in São Paulo, Brazil, and the company also has an engineering office in Berlin, Germany,[2] and an office in Mexico City, Mexico.

Among the company's products are NuConta (a digital account), an international credit card, both without fees,[3][4] and personal loans. The company's differentiating factor is to offer a credit card which is controlled completely through the means of a mobile app. The app allows its users to track transactions in real time, block their respective credit card, apply for a limit raise and contact customer support.

In 2018, after launching its new credit card design, the fintech company was featured in the Guinness Book of Records for making the world's largest unboxing.[5]

Altogether, Nubank has over 8 million customers[6] in Brazil.


Nubank was founded in 2013 by Colombian David Vélez, Brazilian Cristina Junqueira and American Edward Wible. The first transaction with a Nubank card was made in April 1, 2014. Four years later, the fintech became a unicorn startup by reaching a valuation of US$1 billion.[7]

Some of Nubank's investors are Sequoia Capital, Founders Fund,[8] Kaszek Ventures, Tiger Global Management, Goldman Sachs, QED Investors and DST Global. In the company's first two years of existence, it raised 600 million Brazilian reais.[9]

In 2014, Nubank launched its first financial product, an international Mastercard credit card that has no annuity fees and can be completely managed through a mobile app.

In 2017, Nubank also launched its loyalty program,[10] Nubank Rewards. The program's points (which never expire) can be redeemed for a product catalogue or discounts on services, travel and entertainment. Customers can try the program for free for 30 days, after which they will be charged a fee in order to further use it.

In the same year, it also launched its digital account, NuConta. In late 2018, it began offering payments through debit[11] and, in early 2019, the fintech started testing personal loans[12] with a few of its digital account users.

In May 2019, the company announced it was beginning operations in Mexico[13] through a subsidiary called Nu. This will be the first time Nubank offers its services and products outside Brasil.[14]


  1. ^ Gagne, Yasmin (2019-02-19). "Banking in Brazil is hard. Here's how Nubank is changing that". Fast Company. Retrieved 2019-05-30.
  2. ^ "Olá, Berlim: Nubank abre seu primeiro escritório internacional". Fala, Nubank (in Portuguese). 2017-12-13. Retrieved 2019-05-30.
  3. ^ "Nubank finalmente vira um bank - Tecnoblog". 24 October 2017.
  4. ^ "Nubank aprimora plataforma digital e cria a NuConta - EXAME".
  5. ^ "Nubank quebra recorde mundial e entra para o Guinness World Records". EXAME (in Portuguese). Retrieved 2019-05-30.
  6. ^ "NPS de 87 pontos: um número que reflete o compromisso do Nubank em encantar o cliente". Fala, Nubank (in Portuguese). 2019-05-29. Retrieved 2019-05-30.
  7. ^ "Nubank é o terceiro unicórnio brasileiro - Link". Estadão (in Portuguese). Retrieved 2019-05-30.
  8. ^ "Nubank passa a valer US$ 500 milhões com nova rodada de investimentos".
  9. ^ Zogbi, Paula. "Nubank levanta R$ 271 milhões em nova rodada de investimentos". (in Portuguese). Retrieved 2019-05-30.
  10. ^ "Nubank prepara programa de milhagem - Economia". Estadão (in Portuguese). Retrieved 2019-05-30.
  11. ^ "Nubank lança funções débito e saque para clientes da NuConta". Valor Econômico (in Portuguese). 2018-12-11. Retrieved 2019-05-30.
  12. ^ "Nubank começa a oferecer empréstimo pessoal – Negócios". Tecnoblog (in Portuguese). 2019-02-08. Retrieved 2019-05-30.
  13. ^ "Nubank está chegando ao México". Fala, Nubank (in Portuguese). 2019-05-07. Retrieved 2019-05-30.
  14. ^ "Com escritório no México, Nubank inicia ofensiva internacional". G1 (in Portuguese). Retrieved 2019-05-30.