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Nu Pagamentos S.A.
Privately held company
IndustryFinancial services
Founded6 May 2013; 7 years ago (6 May 2013)
FoundersDavid Velez, Edward Wible, Cristina Junqueira
Area served
Production output
+20 million customers[1]
Number of employees
2000+ (2019)

Nubank is a Brazilian neobank and the largest Fintech in Latin America and one of the most innovative companies in the world, according to the 2019 Fast Company ranking.[2] Its headquarters are located in São Paulo, Brazil. The company also has an engineering office in Berlin, Germany,[3] and an office in Mexico City, Mexico.

Among the company's products are NuConta (a digital account), an international credit card, both without fees,[4][5] and personal loans. The company's differentiating factor is to offer a credit card which is controlled completely through the means of a mobile app. The app allows its users to track transactions in real time, block their respective credit card, apply for a limit raise and contact customer support.

In 2018, after launching its new credit card design, Nubank was featured in the Guinness Book of Records for making the world's largest unboxing.[6]

Altogether, Nubank has over 10 million customers[7] in Brazil.


Nubank was founded in 2013 by Colombian David Vélez, Brazilian Cristina Junqueira and American Edward Wible. The first transaction with a Nubank card was made on April 1, 2014. Four years later, Nubank became a unicorn startup with its valuation of US$1 billion.[8]

Some of Nubank's investors are Sequoia Capital, Founders Fund,[9] Kaszek Ventures, Tiger Global Management, Goldman Sachs, QED Investors and DST Global. In the company's first two years of existence, it raised 600 million Brazilian reais.[10]

In 2014, Nubank launched its first financial product, an international Mastercard credit card that has no annuity fees and can be completely managed through a mobile app.

In 2017, Nubank also launched its loyalty program,[11] Nubank Rewards. The program's points (which never expire) can be redeemed for a product catalogue or discounts on services, travel and entertainment. Customers can try the program for free for 30 days, after which they will be charged a fee in order to further use it.

In the same year, it also launched its digital account, NuConta. In late 2018, it began offering payments through debit[12] and, in early 2019, the fintech started testing personal loans[13] with a few of its digital account users.

In May 2019, the company announced it began operations in Mexico[14] through a subsidiary called Nu. This will be the first time Nubank offers its services and products outside Brazil.[15]

In January 2020, Nubank made its first acquisition with the purchase of Plataformatec, a company that specialized in software engineering and agile methodologies, thus continuing its growth by including the team of 50 developers of Platformatec.[16]


  1. ^ "Nubank reached 20 million clients - LABS English". LABS English. 20 January 2020. Retrieved 24 January 2020.
  2. ^ Gagne, Yasmin (2019-02-19). "Banking in Brazil is hard. Here's how Nubank is changing that". Fast Company. Retrieved 2019-05-30.
  3. ^ "Olá, Berlim: Nubank abre seu primeiro escritório internacional". Fala, Nubank (in Portuguese). 2017-12-13. Retrieved 2019-05-30.
  4. ^ "Nubank finalmente vira um bank - Tecnoblog". 24 October 2017.
  5. ^ "Nubank aprimora plataforma digital e cria a NuConta - EXAME".
  6. ^ "Nubank quebra recorde mundial e entra para o Guinness World Records". EXAME (in Portuguese). Retrieved 2019-05-30.
  7. ^ "Com 10 milhões de clientes, NuConta ultrapassa cartão de crédito do Nubank". Exame (in Portuguese). 2019-09-06. Retrieved 2019-10-09.
  8. ^ "Nubank é o terceiro unicórnio brasileiro - Link". Estadão (in Portuguese). Retrieved 2019-05-30.
  9. ^ "Nubank passa a valer US$ 500 milhões com nova rodada de investimentos".
  10. ^ Zogbi, Paula. "Nubank levanta R$ 271 milhões em nova rodada de investimentos". (in Portuguese). Retrieved 2019-05-30.
  11. ^ "Nubank prepara programa de milhagem - Economia". Estadão (in Portuguese). Retrieved 2019-05-30.
  12. ^ "Nubank lança funções débito e saque para clientes da NuConta". Valor Econômico (in Portuguese). 2018-12-11. Retrieved 2019-05-30.
  13. ^ "Nubank começa a oferecer empréstimo pessoal – Negócios". Tecnoblog (in Portuguese). 2019-02-08. Retrieved 2019-05-30.
  14. ^ "Nubank está chegando ao México". Fala, Nubank (in Portuguese). 2019-05-07. Retrieved 2019-05-30.
  15. ^ "Com escritório no México, Nubank inicia ofensiva internacional". G1 (in Portuguese). Retrieved 2019-05-30.
  16. ^ "En busca de ingenieros, Nubank realiza su primera adquisición". Retrieved 2020-01-07.