Nuru (massage)

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A Nuru massage parlor in Montreal

Nuru (Japanese: ぬる, lit.'slippery') is Japanese erotic massage technique from Kawasaki, Japan. The technique requires one or more nuru masseuses to rub their body against the client's body when both parties are nude and covered with an odorless and colorless massage lotion.[1] The massage gel is slippery and often organic, made from nori seaweed[2] though there are different types available.[3][4]

During the massage, participants will try to get the widest possible physical contact, triggering strong tactile sensations designed to relieve stress.[citation needed] The main component of the gel used in nuru massages is the sulfated polysaccharide fucoidan, which is obtained from the leaves of the brown seaweed plant Sphaerotrichia divaricata. Chamomile, azulene and other minerals are often added. There are pre-made versions of nuru gel available as well as powdered versions.

Often, a nuru massage finishes with a sexual act.[5] Along with other forms of sex work, nuru massages are legal in rural areas in Nevada, U.S.,[6][7] the Netherlands, Austria[8] and some other countries.


  1. ^ Valentin Nussbaum (October 2012). Die Nuru Massage. Bod Third Party Titles. ISBN 978-1-938699-30-6.
  2. ^ "Nuru Massage London". Retrieved 2021-08-30.
  3. ^ "Nuru Massage In London". Retrieved 2021-11-18.
  4. ^ "Slippery Nuru Massage In London". Retrieved 2021-11-18.
  5. ^ Salinger, Alexa (2017). The Ultimate Guide to Backpage Ads. New York, NY: Amazon Digital Services. pp. 1–10.
  6. ^ "Sheri's Ranch Slides into Success with Now-Legal Nuru Massage Parlor". VegasNews. 9 May 2015. Retrieved 19 November 2015.
  7. ^ "Sheri's Ranch Opens First Legal Nuru Massage in the United States". VegasNews. 28 October 2014. Retrieved 19 November 2015.
  8. ^ "Strafbare Handlungen gegen die sexuelle Integrität und Selbstbestimmung" [Offenses against sexual integrity and self-determination] (PDF) (in German). Retrieved 25 January 2020.