Nutrisoda

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Nutrisoda
Private
Industry Beverage/CSD
Founded 2002
Founder Joe and Lesley Herron
Headquarters Schaumburg, Illinois, USA
Products Nutrient-enhanced sodas
Parent PepsiAmericas
Website nutrisoda.com

Nutrisoda (formerly known as airforce Nutrisoda) was the brand name of a nutrient-enhanced soda sold in the United States by the Ardea Beverage Company. Nutrisoda contained zero sugar, zero sodium, zero aspartame, and zero to ten calories. It was sweetened with Sucralose, an artificial sweetener made by chlorinating sucrose.

Origins[edit]

Nutrisoda was created in 2002 by Joe Heron, previously the Senior Vice President of Novartis Medical Nutrition, and his wife, Lesley Heron. Nutrisoda was a line of nutrient-enhanced sodas that claimed to provide specific wellness benefits.

In January 2006, Ardea Beverage Co. was purchased by PepsiAmericas, the second largest Pepsi bottler in the world. [1]

Product development[edit]

[2]

Nutrisoda was reformulated in early 2009 to reduce price ahead of its May 2009 re-launch. The level of nutrients and fortification were reduced significantly, colors were removed from the beverage, and new 12oz cans were introduced in order to allow the beverage to be produced in PepsiAmericas plants rather than third party co-packers. During this reformulation, Ardea decided to move forward with four SKUs, down from the eight that were previously for sale until early 2009. Flex, Slender, Radiant, and Renew were the flavors no longer being produced as of May 2009. Nutrisoda also officially dropped airforce from its brand name during this period. A new slogan was created. Rather than "The Good Soda" the slogan was changed to "Healthy / Bubbly" or "Hubbly." Also the nickname for a hookah pipe. Consumer acceptance was poor and Nutrisoda was no longer sold within a year of the relaunch.

Reformulation also previously occurred in early 2006, when Nutrisoda underwent a repositioning from dietary supplement to conventional food. Ardea revised Nutrisoda formulations to omit the use of some herbs, while retaining certain nutrients such as vitamins, minerals and amino acids.

Flavors[edit]

There were ultimately four flavors of Nutrisoda containing different combinations of 11 vitamins and nutrients that are marketed as supporting separate aspects of wellness. None contained sugar, aspartame, or sodium, and had zero to five calories. [3]

References[edit]

  1. ^ "PepsiAmericas Buys Ardea Beverage Co." (Press release). PepsiAmericas. 2006-01-23. Retrieved 2009-05-20. 
  2. ^ Vomhof Jr., John (2008-11-21). "Hunt Adkins wins Ardea's Nutrisoda account". Minneapolis/St. Paul Business Journal. Retrieved 2009-05-20. 
  3. ^ http://www.nutrisoda.com