Obey (clothing)

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Founded2001; 19 years ago (2001)
FounderShepard Fairey
HeadquartersIrvine, California, U.S.
Area served
ProductsGeneral apparel for men and women
BrandsObey Giant, Studio number one, Subliminal projects

Obey Clothing (stylized as OBEY) is a popular clothing producing company founded in 2001 by street artist and illustrator Shepard Fairey as an extension to his work in activism. It expropriates a theme from the film They Live. Fairey inherited one of his most popular slogans from Canadian intellectual Marshall McLuhan. “The medium is the message”.[1][2]

The brand is well known for incorporating politically and socially provocative propaganda into the designs of their clothing[3] and its founder describes this as manufacturing dissent.[4]


Obey Men's is designed by Mike Ternosky and Obey Women's is designed by Grace Lee.


  1. ^ Atkinson, Sarah (2016-10-13). "Introducing: OBEY Clothing and the World of Shepard Fairey". The Hut. Retrieved 2020-02-06.
  2. ^ "Overhemden Shirts". Friday, February 14, 2020
  3. ^ "How did OBEY go from an anti-corporate anti-Man street un-brand to Made in China fratboy wear?". elephantjournal.com. Retrieved 2015-08-06.
  4. ^ "Manifesto". Obey Giant. Retrieved 2015-08-06.