Obey (clothing)

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Obey
Private
IndustryClothing
GenreStreetwear
Founded2001; 19 years ago (2001)
FounderShepard Fairey
HeadquartersIrvine, California, U.S.
Area served
Worldwide
ProductsGeneral apparel for men and women
BrandsObey Giant, Studio number one, Subliminal projects
Website

Obey Clothing (stylized as OBEY) is a popular clothing producing company founded in 2001 by street artist and illustrator Shepard Fairey as an extension to his work in activism. It expropriates a theme from the film They Live. Fairey inherited one of his most popular slogans from Canadian intellectual Marshall McLuhan. “The medium is the message”.[1][2]

The brand is well known for incorporating politically and socially provocative propaganda into the designs of their clothing[3] and its founder describes this as manufacturing dissent.[4]

Design[edit]

Obey Men's is designed by Mike Ternosky and Obey Women's is designed by Grace Lee.

References[edit]

  1. ^ Atkinson, Sarah (2016-10-13). "Introducing: OBEY Clothing and the World of Shepard Fairey". The Hut. Retrieved 2020-02-06.
  2. ^ "Overhemden Shirts". Friday, February 14, 2020
  3. ^ "How did OBEY go from an anti-corporate anti-Man street un-brand to Made in China fratboy wear?". elephantjournal.com. Retrieved 2015-08-06.
  4. ^ "Manifesto". Obey Giant. Retrieved 2015-08-06.