ORC International

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ORC International
Privately owned
Industry Market Research
Founded 1938 (1938)
Headquarters Princeton, New Jersey, United States
Key people
Simon Kooyman (Chief Executive Officer)[1]
Services Market research, business intelligence
Website www.orcinternational.com

ORC International is a global market research agency with 16 offices around the world. The firm is part of Engine Group, a global marketing services network comprising research and communications specialists. ORC International's company headquarters are in Princeton, New Jersey and is ranked the 21st largest market research firm in the world.


Since the firm's founding in 1938, ORC International (formerly Opinion Research Corporation) has innovatively built a continual expansion of methods, business issues, and industry expertise, technologies, capabilities, and insights. The firm is privately held company with a rich history of growth both organically and through acquisition.

Key Milestones: • 1938- founded by Dr. Claude Robinson, pioneering figure in market research and original director of the Gallup Poll • 1945- conducts first-ever employee research program for General Motors • 1964- launches first ever CARAVAN omnibus survey- today, it is still the longest running omnibus service in the US • 1975- joins the Council of American Survey Research as a founding member • 1992-1993- expands presence in UK with acquisition of Research by Telephone and Gordon Simmons Research • 2007- forms partnership with CNN on the CNN|ORC Poll; expands to Asia Pacific with acquisition of NWC Research in Melbourne, Australia • 2011- formally changes corporate name worldwide to ORC International; returns to independent status under Lake Capital • 2013- acquires Cincinnati-based firm, MRSI • 2014- Lake Capital acquire Engine Group; ORC International formally joins Engine Group • 2015- 21st largest market research firm in the world; 500+ employees; 16 offices

Research areas[edit]

ORC International has 16 offices worldwide with experts and researchers that excel in the areas of:

• Strategy: Growth & Expansion, Innovation, Competitive Intelligence, and Expert Network

• Markets and Products: Brand /Communication, Product Development and Demand Generation

• Employee: Employee Engagement, Employee Lifecycle and Employee Polling

• Customer: Customer Acquisition, Customer Experience and Customer Retention


External links[edit]