ORC International

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ORC International
Privately owned
Industry Market research
Founded 1938 (1938)
Headquarters Princeton, New Jersey, United States
Key people
Simon Kooyman (Chief Executive Officer)[1]
Website www.orcinternational.com

ORC International is a market-research agency with 16 offices around the world. The firm is part of Engine Group. ORC International's company headquarters are in Princeton, New Jersey.

History[edit]

Since the firm's founding in 1938, ORC International (formerly Opinion Research Corporation) has innovatively built a continual expansion of methods, business issues, and industry expertise, technologies, capabilities, and insights. The firm is privately held company with a rich history of growth both organically and through acquisition.

Milestones:

  • 1938- founded by Dr. Claude Robinson, pioneering figure in market research and original director of the Gallup Poll
  • 1945- conducts first-ever employee research program for General Motors
  • 1964- launches first ever CARAVAN omnibus survey- today, it is still the longest running omnibus service in the US
  • 1975- joins the Council of American Survey Research as a founding member
  • 1992-1993- expands presence in UK with acquisition of Research by Telephone and Gordon Simmons Research
  • 2007- forms partnership with CNN on the CNN|ORC Poll; expands to Asia Pacific with acquisition of NWC Research in Melbourne, Australia
  • 2011- formally changes corporate name worldwide to ORC International; returns to independent status under Lake Capital
  • 2013- acquires Cincinnati-based firm, MRSI
  • 2014- Lake Capital acquire Engine Group; ORC International formally joins Engine Group

References[edit]

External links[edit]