Obama Boulevard (common name) is a major thoroughfare in the Baldwin Hills/Crenshaw area of the city of Los Angeles, stretching 3.5 miles (5.6 km) from the Baldwin Hills neighborhoods past Baldwin Village and the Crenshaw neighborhood to Leimert Park. Previously called Rodeo Road (pronounced "rodeo" and not to be confused with Rodeo Drive in Beverly Hills), it was renamed President Barack Obama Boulevard in May, 2019. Baldwin Hills/Crenshaw is majority African American with many middle to upper income residents. The Los Angeles Times characterized the renaming as impactful for local residents as it honors the first Black U.S. president, and as a symbol of resistance to aspects of the post-Obama presidency.
The former Rodeo Road's intersection with La Brea Avenue has been a commercial nexus since the mid-20th century, with the Baldwin Hills Shopping Center (not to be confused with the larger Baldwin Hills Crenshaw Plaza mall) opening in 1954 with anchors Safeway, Clark's Drug Store and J. J. Newberry; today the anchors are Ralph's supermarket and CVS Pharmacy. The La Cienega–Rodeo Shopping Center had the Fedco warehouse club as an anchor, and is now anchored by Target. From the intersection of Obama and Crenshaw Boulevards, a commercial strip stretches down Crenshaw to the Baldwin Hills Crenshaw Plaza.
- Google Maps, retrieved May 8, 2019
- Díaz, Alexa (May 4, 2019). "Street officially renamed Obama Boulevard in Baldwin Hills/Crenshaw ceremony". latimes.com. Retrieved 2019-05-06.
- Díaz, Alexa. "Obama Boulevard is a symbol of hope — and resistance — for Baldwin Hills/Crenshaw area". latimes.com. Retrieved 2019-05-04.
- "Safeway to Open New Store in Baldwin Hills". Los Angeles Times. August 16, 1959. Retrieved 8 May 2019.