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In 1972 Robert Hollis founded the parent company American Underwater Products (AUP). AUP now trades as Oceanic, Aeris, OceanPro, Lavacore, and Hollis, though in 2014 the Aeris line was absorbed by Oceanic. The company is now based in San Leandro, California with a worldwide distribution network.
The company started out with a dozen diving products, including the Anchor Shack’s photo line. After four years, Hollis acquired Farallon, a manufacturer in nearby Belmont. That acquisition gave Oceanic a full line of diving equipment, with a line of instrumentation products.
They developed the Phibian CCS50 and CCS100 rebreathers; Stuart Clough of Undersea Technologies developed the Phibian's electronics package. With its purpose-built training facility, Oceanic UK working closely with American Divers International, developed and delivered by both Stuart Clough and Paul Morrall training and familiarisation courses.
Oceanic developed the first HUD style mask, which is an eyes-and-nose diving mask with a built-in LCD display, commercially known as a DataMask, capable of providing various dive data from an on-board diving computer.
- OC1, OCi
- VT 4.1
- Atom 3.1
- Geo 2.0 Wrist Computer
- VEO 1.0, 2.0, 3.0
- B.U.D. Back up dive computer
Wetsuit for a penguin
The company developed, in early 2008, a custom wetsuit for an alpha-male African penguin at Steinhart Aquarium who was suffering from problems maintaining core body temperature due to feather loss.
- Gilliam, Bret (2012). "Bob Hollis and Oceanic celebrate 40 years". Submerged Magazine - The Divers Guide - Issue 01. Australian Underwater Products.
- UK Diving Equipment
- "Oceanic Datamask HUD". Dive Magazine (UK). Archived from the original on 2007-07-26. Retrieved 2008-05-22.
- "Dive News - Oceanic Creates Custom Wetsuit for African Penguin Named Pierre!". Dive News. Retrieved 2008-05-22.
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