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Società a responsabilità limitata Subsidiary
Founded2012; 6 years ago (2012) in Milan, Italy
FounderVirgil Abloh
Number of locations
Area served
Key people
Virgil Abloh
(Founder and CEO)
ProductsClothing, shoes, accessories, furniture
ParentNew Guards Group

Off-White (stylised as Off-White™ or OFF-WHITE c/o VIRGIL ABLOH™) is an Italian streetwear and luxury fashion label founded by American creative designer Virgil Abloh in Milan, Italy in 2012.[2] The brand specializes in season to season men's and women's lifestyle and high end streetwear and has 24 stores around the globe. The brand is also carried by luxury high-end stores; Barneys, Selfridges, Harrods and Le Bon Marché.[1]


The brand was first founded as an artistic expression titled "PYREX VISION" by DJ, creative designer and businessman Virgil Abloh in the Italian city of Milan in 2012.[2]


Off-White has collaborated with brands such as Nike, Levi, Jimmy Choo, IKEA, Moncler, Browns, Warby Parker, SSENSE, Sunglass Hut, Champion, Converse, Dr. Martens, Barneys New York, Umbro and Timberland.[3][4]

In popular culture[edit]

Notable people who have worn Off-White clothing include Rihanna, Beyoncé, Jay-Z, Kanye West, Drake, Kendrick Lamar, Rita Ora, Justin Bieber, Serena Williams, Karlie Kloss, Kylie Jenner, Kendall Jenner, Gigi and Bella Hadid, Travis Scott, Halsey, Camila Cabello and A$AP Rocky.[5]

See also[edit]


  1. ^ a b "Off-White Stores -". Retrieved 29 March 2018.
  2. ^ a b Payne, Teryn. "Virgil Abloh Is Fighting for Kids That Feel Marginalized by the Fashion Industry". Teen Vogue. Retrieved 26 March 2018.
  3. ^ "Here Are Virgil Abloh's 10 Best Collaborations Ever". Highsnobiety. 15 May 2018. Retrieved 15 May 2018.
  4. ^ Brown, Indya. "The King of Hypebeasts Has a New Sunglasses Collab". The Cut. Retrieved 26 March 2018.
  5. ^ "A Recent History of Celebrities Spotted Rocking Off-White". Complex. Retrieved 27 March 2018.

External links[edit]